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Apple to Launch Personal Pickup for iPhone 5 Tonight

9to5Mac reports that Apple is planning to launch Personal Pickup for new iPhone 5 orders starting tonight at 10:00 PM Eastern. The program allows users to place and pay for orders online in advance and then pick up their items at an Apple retail store.
Customers can use the Apple Store App or website between 10PM-4AM nightly to pre-purchase available iPhone 5 inventory for the next day.

AppleInsider notes that the program is new for U.S. iPhone 5 customers, as sales in many other countries have already been made available on a reservation basis.
An announcement about the policy change was reportedly made internally to Apple's employees on Monday. Word then began spreading as the day went on.

For now, Apple's website still says that iPhone 5 purchases are available on a first-come, first-served basis. In contrast, customers in other countries, such as the U.K., have the option to reserve an iPhone 5 and pick it up the next day at an Apple retail store.
Reports differ on how long customers will have to pick up their purchased iPhones, with 9to5Mac saying that customers will have "upwards of 2 weeks" while AppleInsider says that customers will have to pick them up the following day or the units will be returned to the pool for purchase by other customers.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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20 months ago
How nice is it when MacRumors is used for good... users looking up availability for other users... better than when the trolls come in here... gives me some hope for humanity after all.
Rating: 6 Positives
21 months ago
This sounds like an escort service...
Rating: 5 Positives
21 months ago

Does it make sense that iPhone buyers now can pick up their iPhones whereas preorder buyers have to wait 2 more weeks or more?


My thoughts exactly... if they have so many extras, why am I back-ordered with a 2-3 week shipping delay?! :mad::confused:
Rating: 5 Positives
21 months ago
Does it make sense that iPhone buyers now can pick up their iPhones whereas preorder buyers have to wait 2 more weeks or more?
Rating: 4 Positives
21 months ago

Thumb resize.

From Android users? ;-)
Rating: 4 Positives
21 months ago
Good for Apple, it took them long enough... but sooner or later they always come to their senses and do something that could have been done much earlier. :)
Rating: 3 Positives
20 months ago

So how exactly will this work? Come 10pm will there be a reserve button that appears on the iPhone page online? Or where exactly will it be? Thanks for the help guys!


In the past, you will see the option if you navigate to the page of your local retail Apple store via the "Shop In-Store" option. You should be able to see if they will have the model you're looking for and if they do, you can pay for it right then and there and it will be waiting for you tomorrow barring some unforeseen shipping error.

Where exactly on the website will it say make a reservation?


See above.

I just "Chatted" with an Apple Online Specialist who said "the retail stores have been mis-informed and there is no Personal Pickup available at this time."


"I understand that lots of the local Apple Stores have been misinformed that you were able to reserve your new iPhone 5 here online, then pick it up in your local Apple Store. However, at this time we do not have this option available here for you. No worries though. If you would like, I would be happy to help you place your order here online with me, then if you find an iPhone 5 in your local Apple Store before your new iPhone ships out to you, you can cancel here with us that way you still do not miss out on your new iPhone."

That is the answer I got when I "chatted" the "specialist".


It seems to be obvious that the folks who are on the other end of the "chats" are instructed to either follow a script and/or only give out info based on whats actually live. In other words, the option does not exist right now, therefore in their world it does not exist, even though it may later this evening.

This is awesome, considering people who've pre-ordered on the 14th still haven't received their phones...


Sarcasm aside, I don't see the problem with it. Apple always has limited stock available at retail stores immediately following product launches. This is not a new development. This option does not allocate more phones to the retail locations, but rather it just simplifies the sales process and lessens the hassles on employees and customers alike.
Rating: 3 Positives
20 months ago

Well this really sucks for the people who wanted to exchange their phones for different colors. Seems like stock will sell out much easier and faster. We wont be able to reserve but the people buying new phones will be able to. What the hell.


I don't understand why you and others seem to think that this is going to magically make the phones sell any different. Chances are that whatever stock there is is selling out everyday. All this does is make it easier on those who are looking to buy one (and as I pointed out in an above post also aims to reduce the amount of people showing up unnecessarily and cluttering the store and making more work for the employees).

Furthermore, I would say that "color exchangers" would be putting more people out in that you already have a phone but you want to exchange it for a different color. Really? There are only two to pick from and the photos online are pretty comprehensive. :rolleyes: So now you return a phone that cannot be sold again as "new" and get a replacement. Now you have essentially taken TWO devices out of the supply chain thereby making it harder on those who haven't gotten one yet.

Just a thought.
Rating: 3 Positives
20 months ago
Now I'm actually thinking about staying up until 1 am. I'm pathetic. :o
Rating: 3 Positives
21 months ago
You have to remember that the vast majority of customers do not live near an Apple Store. Online ordering is for them - it's the cheapest and most convenient method - but not always the fastest.
Rating: 2 Positives

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