Apple Passes LG to Become World's Third Largest Mobile Phone Manufacturer

Research firm IDC today released its estimates of global mobile phone sales for the fourth quarter of and full-year 2011, finding Apple moving past LG to claim third place in the rankings for the first time. Apple was rapidly closing on LG by mid-2010, but fell back into fifth place behind ZTE during the third quarter as customers held off in anticipation of new iPhone hardware. The strong surge from the iPhone 4S launch was then enough for Apple to move up in the year's final quarter and by a large enough margin that it was able pass LG in full-year numbers as well.

idc 4Q11 phones
Worldwide Mobile Phone Sales in 4Q11 in Millions of Units (Source: IDC)

While Apple has been estimated to be neck-and-neck with Samsung for the crown of top smartphone manufacturer, Nokia and Samsung firmly hold down the top two spots in the overall mobile phone rankings on the volume of their lower-end feature phones.

Apple jumped into the third spot globally from the fifth spot last quarter thanks to a record-breaking quarter of shipments. That represents the Cupertino-based company's highest-ever ranking on IDC's Top 5 global mobile phone leaderboard. The launch of Apple's iPhone 4S smartphone, which is now available in over 90 countries (as of mid-January), was the primary reason the company leapt over LG and ZTE in 4Q11. Device sales in the U.S. and Japan were particularly strong given extra sales days in the quarter and carrier distribution.

Apple's share of the market hit 8.7% in the fourth quarter and registered at 6.0% for the full year. Steve Jobs famously noted during the iPhone's 2007 introduction that Apple was shooting to take 1% of the massive overall mobile phone market, and the company has clearly exceeded that goal and can now set its sights on a 10% quarterly share during the next spike in sales.

idc 2011 phones
Worldwide Mobile Phone Sales in 2011 in Millions of Units (Source: IDC)

One year ago, Apple ranked fifth in both fourth quarter and full-year sales for 2010, but by nearly doubling its sales year-over-year Apple was able to overtake both ZTE and LG to move into third place.

Related Forum: iPhone

Top Rated Comments

ECUpirate44 Avatar
158 months ago
i tH0uGhT tH4t aPpl3 w4s teH #1?

When was the last time you said something of substance on this forum?
Score: 6 Votes (Like | Disagree)
fermat-au Avatar
158 months ago
Interestingly the the top vendor is "Other". I regard this as a positive, no single corporation controls the market, this is good for innovation. That said, I would have liked to see more manufactures listed rather than be included in "other".
Score: 4 Votes (Like | Disagree)
*LTD* Avatar
158 months ago
Apple fan boys told me that market percentage doesn't matter.
It doesn't. That's why this is so damn impressive.

All Jobs was gunning for was 1% of the total market, in typical Apple fashion. And look where they are today.

And keep in mind this is all with, at most, three phones (all under the same roof), running an unlicensed OS.
Score: 4 Votes (Like | Disagree)
DakotaGuy Avatar
158 months ago
Well personally I am still impressed with the performance of Others. I see Others is still winning the sales race!:D
Score: 3 Votes (Like | Disagree)
slrandall Avatar
158 months ago
Good lord, those year-over-year numbers are ridiculous. Especially because Apple's not exactly a newcomer anymore.
Score: 3 Votes (Like | Disagree)
DakotaGuy Avatar
158 months ago
Yeah, the scrubs are running a different race, the only one open to them. It's unfortunate.

It was supposed to be a joke...

With that said why is it unfortunate? Competition breeds innovation. Most people like having healthy competition that drives the market forward. There are very few that actually wish Apple had 100% marketshare and everyone was forced to buy the same exact phone. You might be the exception to that, but most like choice.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...