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Apple Named World's Most Valuable Brand at $153 Billion


As measured by marketing and advertising group WPP in its annual BrandZ study of global brands, Apple easily topped the list of most valuable brands for the first time. Apple checks in with a brand value of over $153 billion, up 84% over last year and well ahead of second-place Google, which had topped the survey for the previous four years, at $111 billion.

The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion. Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion.

Brand values are calculated using an analysis of financial and market data alongside reports from analysts and surveys of over two million consumers around the globe. That information is processed in an effort to ascribe a value to brands that allow a company to differentiate itself from competitors.

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44 months ago



There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.


McDonalds burgers don't pose serious health risks at all.

People's inability to moderate themselves and display some small level of self restraint (and to show the same in controlling their kids) poses serious health risks.
Rating: 13 Votes
44 months ago
Does anyone else find it odd that Marlboro is increasing by 18%?
Rating: 5 Votes
44 months ago

Except I mean what I say. Always.



Rating: 5 Votes
44 months ago
Wow... Apple sure is tanking! :rolleyes:

Apple is the comeback story of the decade. Amazing progress.
Rating: 4 Votes
44 months ago
And Google slipped 2%. I'm going to light up a Marlboro and ponder this...
Rating: 3 Votes
44 months ago

IBM? I'm in the computer industry and only have vague feelings about them and little sense about what their brand represents nowadays. How many of the 2 million consumers surveyed (most of who aren't in the computer industry, I'm guessing) have specific feelings or knowledge about IBM or its "brand"? They're hardly Coca Cola.


This wasn't just a survey - look at the article.

And as someone in the IT industry - I can assure you - that IBM is backing up a HUGE percentage of the worlds IT infrastructure. No surprise they are on the list and very high on it as well.
Rating: 3 Votes
44 months ago

Lesseee now...

achievement : 5 pts
overnight : 2 pts
landmark : 8 pts
paradigm : 20 pts
huge growth phase : (5*3*3)=45 pts, great combo there!
brand : 2 pts

82 points total, for Most Overused Buzzwords and Marketing Speakā„¢ game, but -10 pts for not using the word synergy, -20 for missing out on the classic combo "award winning" and -5 for missing proactive.

:D



You missed singlehandedly and post-PC era. :D
Rating: 3 Votes
44 months ago

You're just at the opposite end of the stick that FullofWin. I find your post rather hypocritical.


Somewhere between the two of them is that place called reality. :)
Rating: 3 Votes
44 months ago



There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.


Lesseee now...

achievement : 5 pts
overnight : 2 pts
landmark : 8 pts
paradigm : 20 pts
huge growth phase : (5*3*3)=45 pts, great combo there!
brand : 2 pts

82 points total, for Most Overused Buzzwords and Marketing Speak™ game, but -10 pts for not using the word synergy, -20 for missing out on the classic combo "award winning" and -5 for missing proactive.

:D
Rating: 3 Votes
44 months ago

Come on, it's about the Kids Teeth ya know. Parents get a pass. :apple:


Wait? What? Why not, um, just encourage your kids to brush their teeth and make sure they are drinking soda in moderation?

I fail to see how Coca Cola themselves are evil.

And McDonald's actually has introduced stuff to buy if you want to worry about your health. For example they have a crispy chicken salad that is 350 calories that is pretty damned good for a salad (and I don't like salads!!!). They have offered ways for people to go there and eat healtheir if they want. You don't have to get the fattiest thing on their menu. For that matter, you don't have to go to McDonald's!

Maybe people should learn some self control if they want to worry about that stuff rather than insist the companies should watch out for the people who don't want to worry about that stuff and like their fattening products (and I speak as some one who once didn't want to worry about that stuff and as some one who now does. From either perspective I would say the same).

And I speak this as some one who managed to gain 90 lbs in 8 years and not once while I was overweight or after did I blame the fasts food companies. ANd you know what? I think that helped me when I lost it in a year. Because I knew who the problem was, me. Which makes it much easier to address the problem when you are targeting it ;).
Rating: 2 Votes

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