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Apple Named World's Most Valuable Brand at $153 Billion


As measured by marketing and advertising group WPP in its annual BrandZ study of global brands, Apple easily topped the list of most valuable brands for the first time. Apple checks in with a brand value of over $153 billion, up 84% over last year and well ahead of second-place Google, which had topped the survey for the previous four years, at $111 billion.

The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion. Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion.

Brand values are calculated using an analysis of financial and market data alongside reports from analysts and surveys of over two million consumers around the globe. That information is processed in an effort to ascribe a value to brands that allow a company to differentiate itself from competitors.

Top Rated Comments

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39 months ago



There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.


McDonalds burgers don't pose serious health risks at all.

People's inability to moderate themselves and display some small level of self restraint (and to show the same in controlling their kids) poses serious health risks.
Rating: 13 Positives
39 months ago
There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.
Rating: 9 Positives
39 months ago

Except I mean what I say. Always.



Rating: 8 Positives
39 months ago



There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.


I had faith in you...... this brought a tear to my eye.. :apple::apple::apple:
Rating: 6 Positives
39 months ago

You're just at the opposite end of the stick that FullofWin. I find your post rather hypocritical.


Somewhere between the two of them is that place called reality. :)
Rating: 5 Positives
39 months ago
Does anyone else find it odd that Marlboro is increasing by 18%?
Rating: 5 Positives
39 months ago

Contrarianism purely for its own sake (or to provide "refreshment" and variety) is not cool.

You're just at the opposite end of the stick that FullofWin. I find your post rather hypocritical.
Rating: 5 Positives
39 months ago

IBM? I'm in the computer industry and only have vague feelings about them and little sense about what their brand represents nowadays. How many of the 2 million consumers surveyed (most of who aren't in the computer industry, I'm guessing) have specific feelings or knowledge about IBM or its "brand"? They're hardly Coca Cola.


This wasn't just a survey - look at the article.

And as someone in the IT industry - I can assure you - that IBM is backing up a HUGE percentage of the worlds IT infrastructure. No surprise they are on the list and very high on it as well.
Rating: 4 Positives
39 months ago



There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.


Lesseee now...

achievement : 5 pts
overnight : 2 pts
landmark : 8 pts
paradigm : 20 pts
huge growth phase : (5*3*3)=45 pts, great combo there!
brand : 2 pts

82 points total, for Most Overused Buzzwords and Marketing Speak™ game, but -10 pts for not using the word synergy, -20 for missing out on the classic combo "award winning" and -5 for missing proactive.

:D
Rating: 4 Positives
39 months ago
Wow... Apple sure is tanking! :rolleyes:

Apple is the comeback story of the decade. Amazing progress.
Rating: 4 Positives

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