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Analyst Predicts Next-Generation iPhone Will Offer Lower Total Cost of Ownership


Fortune reports on a new research note from prominent Morgan Stanley analyst Katy Huberty citing strong sales of Apple's iPad and the potential for increased growth in the iPhone segment from new models she predicts will carry lower total cost of ownership as drivers for Apple's stock price over the next several years.

In a report to clients issued Friday, Morgan Stanley's Katy Huberty offered one of her patented risk-reward snapshots of Apple (AAPL), this one even more optimistic than the last, thanks to what she sees as two new catalysts:

- The iPad launch in March. Huberty is anticipating unit sales of 6 million in calendar 2010, considerably higher than the Street's consensus of 3-4 million
- New iPhones in June. She's expecting new models that offer "both a lower total cost of ownership and new functionality, potentially including gesture-based technology"

Huberty doesn't appear to have elaborated on the basis for her iPhone prediction or exactly what she means by "gesture-based technology", and it is unclear whether such cost of ownership savings would primarily come from the cost of the device itself or the much more significant monthly subscription pricing offered through Apple's partner carriers, as both have been cited as significant barriers to entry for customers.

As part of her analysis, Huberty offers three "bull scenarios" that see Apple's stock pricing surging to between $325 and $435 by fiscal year 2012 depending on the balance between subsidies paid to Apple by carriers and global market share. Huberty also offers tamer scenarios in which Apple's iPhone proves to show slower growth, and projecting stock prices in the $180-$250 range.

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26 months ago
OMG the iPhone will have gesture-based technology!!? So we'll be able to like.. touch the screen and stuff!??? OH-EM-GEE!! I can't wait!!! I wonder if we'll be able to make calls with it too!?
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26 months ago
I don't quite get this... Does this simply mean the iPhone may become cheaper in the future?
Not quite sure what "Lower Total Cost of Ownership" means, sorry if this is a stupid question.
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26 months ago
"...citing strong sales of Apple's iPad" - Oh, really now....:rolleyes:
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26 months ago
AT&T, how about a flat $10.00 data rate for iPhone users???? And INCLUDE tethering already!! :mad:
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26 months ago

AT&T, how about a flat $10.00 data rate for iPhone users???? And INCLUDE tethering already!! :mad:


Why would they do that when iPhone users use wayyy more than $10 worth of bandwidth per month. That would be a loss to the company.
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26 months ago
I may not be very popular after I say this, but who the hell cares about the iPhone any longer. Did Apple stop making computers. Arn is this not directed at you sir, but Apple. The iphone has been done to death. So it may be a little faster, who cares?!? Bring out computers Apple! Bring out a better Apple TV, update the monitors, make us fall in love again with the pros. Give us something now instead of showing us a product and not release it for two months (iPad of course)
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26 months ago

I don't quite get this... Does this simply mean the iPhone may become cheaper in the future?
Not quite sure what "Lower Total Cost of Ownership" means, sorry if this is a stupid question.


This typically means there will be service options from the carrier(s) instead of "one-size-fits-all". I would bet on tiered data pricing.
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26 months ago

Why would they do that when iPhone users use wayyy more than $10 worth of bandwidth per month. That would be a loss to the company.


Yeah, that doesn't make a lot of sense, but I wouldn't mind seeing more competitive, tiered plans, particularly for the carriers here in Canada.

A few early adopters signed onto a 6 gigs for $30/month plan, which is reasonable, although locked in at a 3-year contract. Current rates forr iPhone subscribers peg the data at about $30/month for 500 megs or 1 gig of data (depending on the carrier). You can get more data, if you want to pay more. All of this is on a 3-year contract.

I want to see something more competitive and with lower entry points, like 500 megs for $15/month, 1 gig for $20, 3 gigs for $30, etc. And lose the 3-year contract, as everyone else in the world is OK with 2-year contracts.

I've been sitting on the fence since the day the iPhone was released, and it is not the cost of the device (I'll happily pay $300-400 for an iPhone handset) it is entirely due to the cost of the data and that pesky 3-year contract in Canada.
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26 months ago
analyst are always wrong about apple things. dont even pay attention.
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26 months ago

This typically means there will be service options from the carrier(s) instead of "one-size-fits-all". I would bet on tiered data pricing.


I think so too
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