IDG "Completely Blindsided" by Apple's Withdrawal from Macworld

Well Apple suprised everyone with that one...if they'd told IDG before, it would have been announced by IDG straight away.

They weren't the only ones!

bit rude of apple i think. Surely the organisers need to know who is keynoting at their own conference.

Blindside. Sorry IDG, the Apple tribe has spoken.

Jobs will probably still be there though.

Jobs will probably still be there though.

Schiller: Thank you all for coming! *walks off*

*Steve Jobs walks on to thunderous applause*

Steve: Oh, and one more thing...

The title of this is slightly inaccurate, no? Apple hasn't withdrawn from Macworld (well this year, anyway). Jobs just isn't doing the keynote, that's all. And you can't even say "Jobs' withdrawal," as it was never officially announced he was doing it (just assumed).

The title of this is slightly inaccurate, no? Apple hasn't withdrawn from Macworld (well this year, anyway). Jobs just isn't doing the keynote, that's all. And you can't even say "Jobs' withdrawal," as it was never officially announced he was doing it (just assumed).

Apple have announced they're withdrawing from Macworld post 2009. I fail to see how the title of this story is inaccurate.

Apple have announced they're withdrawing from Macworld post 2009. I fail to see how the title of this story is inaccurate.

It's not accurate because the headline does not match the facts. The "completely blindsided" quote was in reference to the news that SJ would not host the keynote, not Apple's pulling out of Macworld next year.

Edit: from the story...

After Apple informed IDG that CEO Steve Jobs would skip next month's Macworld, the news left the conference sponsor in a state of shock.

The announcement "completely blindsided" IDG, according to a source familiar with the negotiations, coming just weeks before the event was scheduled to take place. IDG World Expo, a division of tech publishing giant IDG, had no reason not to expect Jobs would make his customary appearance at Macworld. Then came the word from Cupertino.

The title of this is slightly inaccurate, no? Apple hasn't withdrawn from Macworld (well this year, anyway). Jobs just isn't doing the keynote, that's all. And you can't even say "Jobs' withdrawal," as it was never officially announced he was doing it (just assumed).

Right you are. That is the penalty IDG gets for assuming. (also
maybe the penalty they get for announcing earlier that SJ
would be there, before Apple announced anything about it)