Apple's Consumer Marketshare Much Higher?
Fortune's Apple 2.0 Blog reports on an analyst research note by Berstein Research's Toni Sacconaghi Jr that reframes some of Apple's notebook marketshare numbers.
In breaking notebook shares into 5 separate price ranges (quintiles), Sacconaghi found that Apple's marketshare amongst the most expensive quintile of notebooks was as high as 29%. Of course, also based on his data, Apple lost marketshare amongst the bottom three quintiles (cheapest notebook sales).
Unfortunately, these numbers by themselves are near meaningless. However, the most interesting tidbit of information gleaned was when they excluded business sales: Apple's 29% notebook marketshare rose to 46% when counting only consumer + educational sales.
This may confirm anecdotal reports that Apple's marketshare appears to be booming amongst college campuses. As a result, Apple's consumer marketshare could be substantially higher than the traditional 5-6% marketshare numbers would suggest.
In breaking notebook shares into 5 separate price ranges (quintiles), Sacconaghi found that Apple's marketshare amongst the most expensive quintile of notebooks was as high as 29%. Of course, also based on his data, Apple lost marketshare amongst the bottom three quintiles (cheapest notebook sales).
Unfortunately, these numbers by themselves are near meaningless. However, the most interesting tidbit of information gleaned was when they excluded business sales: Apple's 29% notebook marketshare rose to 46% when counting only consumer + educational sales.
This may confirm anecdotal reports that Apple's marketshare appears to be booming amongst college campuses. As a result, Apple's consumer marketshare could be substantially higher than the traditional 5-6% marketshare numbers would suggest.
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60 months ago
Colleges and college students seem to be the highest supporters of Apple. Just walk around a college campus for a day and anyone carrying a laptop that isn't made by Apple seems out of place. My college library also had a whole section in the library that was all Mac. I think these students and colleges are the ones that will take Apple to the next level.
60 months ago
Market share can be twisted any which way you like. If you are measuring Apple against every single computer ever shipped with an OS inside then they won't do very well.
I think sales and profit are far more important figures for how a company is doing. If you have 60% market share but struggle to make any money then it's no good anyway.
If you count people who actually choose go out an buy their own Computer for home use then the figure has always been higher than 4-5% anyway.
I think sales and profit are far more important figures for how a company is doing. If you have 60% market share but struggle to make any money then it's no good anyway.
If you count people who actually choose go out an buy their own Computer for home use then the figure has always been higher than 4-5% anyway.
60 months ago
I'm seeing more Macs on campus.
...And more users telling me they bought a Mac since they're computer illiterate...
That's still good right?
...And more users telling me they bought a Mac since they're computer illiterate...
That's still good right?
60 months ago
Apple notebooks sales are surging. Every time I visit my Apple store I see at least a couple people walk out with macbooks and probably one guy with a macbook pro. What's even more interesting is how fast they're selling iPhones. I see the Apple employees run back there a couple times and bring out a couple each visit in the back.
If you want to see how well the notebooks are selling, just go to a college campus. The kids who don't have one want one or plan to purchase one soon. They're expensive compared to some (like the one I just picked up at Best Buy for $299) so you'll notice the trend at better universities.
For the business people I haven't seen many people with Macs....but I almost always see a couple people on the train with macbooks. Usually younger people but some older accountant looking types. Even my sister was thinking about an iMac....she needs Office and Citrix for work but would love to do the cool stuff with her photos, cards, etc for the kids. Best of both worlds though...just take the serial off your Dell box and use Boot Camp when you need it.
If you want to see how well the notebooks are selling, just go to a college campus. The kids who don't have one want one or plan to purchase one soon. They're expensive compared to some (like the one I just picked up at Best Buy for $299) so you'll notice the trend at better universities.
For the business people I haven't seen many people with Macs....but I almost always see a couple people on the train with macbooks. Usually younger people but some older accountant looking types. Even my sister was thinking about an iMac....she needs Office and Citrix for work but would love to do the cool stuff with her photos, cards, etc for the kids. Best of both worlds though...just take the serial off your Dell box and use Boot Camp when you need it.
60 months ago
Around my college campus, over half of the people I see have MacBooks/MacBook Pros (although very little of PPC portables) I mean just like any other college campus, you can see Macs are starting to become pretty popular in the education market.
60 months ago
This may confirm anecdotal reports that Apple's marketshare appears to be booming amongst college campuses. As a result, Apple's consumer marketshare could be substantially higher than the traditional 5-6% marketshare numbers would suggest.
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'course it is...why do we need someone else to point this out. Everyone knows that PCs are common place in businesses and businesses take up a large amount of the PC market share. This isn't new and nobody needs to point this out like it's some amazing new discovery.
When I'm talking about game developers and how they base their decisions to port to other platforms, I always explain why it's stupid for them to consider that they're reaching to 95% of computer users by targeting PCs when probably around 10-15% of the PCs and probably another 30% are people from countries that simply don't enforce intellectual property rights and pirate software like there's no tomorrow (but that's another story).
So if we only consider the consumer user base, for sure Apple holds a much larger market share. This is not rocket science.
60 months ago
Around my college campus, over half of the people I see have MacBooks/MacBook Pros (although very little of PPC portables) I mean just like any other college campus, you can see Macs are starting to become pretty popular in the education market.
PowerPC users seem to be a lot of the old guard Macintosh users.Intels are switcher machines.
60 months ago
Usually younger people but some older accountant looking types.
You may have just offended some people! :D
60 months ago
Just walk around a college campus for a day and anyone carrying a laptop that isn't made by Apple seems out of place.
over here, they're ashamed to carry their laptop out of it's case (if they can lift it up at all), in case someone tells them they're just not stylish... ;)
60 months ago
For a few years now I can not even count how many people I know have bought a Mac. Then these converts get their friends to buy a Mac. I think the market share numbers are higher.I would say more like 8 or 9% at least... Just my 2 cents...:D
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