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iPhone Buyer Statistics, O2 Confirmed for UK?

USA Today reports that early iPhone adopters are overwhelmingly happy with their iPhones.

In one of the first such studies, 90% of 200 owners said they were "extremely" or "very" satisfied with their phone. And 85% said they are "extremely" or "very" likely to recommend the device to others, says the online survey conducted and paid for by market researcher Interpret of Santa Monica, Calif. The firm surveyed 1,000 cellphone users July 6-10.


Of course, early adopters are a special population and may not reflect the satisfaction of later consumers as a whole. Some other interesting statistics that came from the studies are included:

51% of buyers were switching to AT&T from another carrier
35% of carrier switchers paid an early termination fee (avg $167) to switch
3 of 10 were first-time Apple customers.
for 4 of 10, the iPhone was their first iPod
New iPhone owners expected to pay about $35 more a month than their previous cellphone.

Meanwhile, Forbes publishes a report that Telefonica SA's O2 mobile phone unit has reached an agreement to become the exclusive network partner for Apple's iPhone in the UK. Sales are reported to begin "shortly". Vodafone had reportedly been a front runner in negotiations but in the end felt that the commercial terms were not viable.

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60 months ago
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Early iPhone owners are overwhelmingly happy with their devices, a survey out Friday says, and Apple (AAPL) and AT&T (T) are luring customers from rivals as a result.

In one of the first such studies, 90% of 200 owners said they were "extremely" or "very" satisfied with their phone. And 85% said they are "extremely" or "very" likely to recommend the device to others, says the online survey conducted and paid for by market researcher Interpret of Santa Monica, Calif. The firm surveyed 1,000 cellphone users July 6-10.


I found this chart interesting. Verizon seems to be the most hurt; wonder if passing on the deal still seems like the right decision.
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60 months ago

I found this chart interesting. Verizon seems to be the most hurt; wonder if passing on the deal still seems like the right decision.

Well, of course, they had the most people to loose.
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60 months ago
I think they'll regret it, yes.

The bottom line is that people switched almost entirely due to the iPhone, not anything that AT&T did.

Now all AT&T has to do is not totally suck and they have a huge user base til 2012 simply due to loyalty to Apple, not AT&T.
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60 months ago
That's me, Kelly Croy, MacRumors member, in the USA Today article. :cool:
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60 months ago

That's me, Kelly Croy, MacRumors member, in the USA Today article. :cool:

Congrats!

In the UK here - was thinking of getting one for my wife then a 2nd gen for me early next year.

Happy for you and your new iPhone!

If they can get Gmail and the Google calendar to work offline and sync I'm sold.. On reason I hold onto my HTC smartphone is so that I can run TomTom Sat Nav - I'm assuming that the 2nd gen will eith have it built in or could pair with a bluetooth GPS.
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60 months ago
Nice to hear positive feedback about the iphone. I'm waiting for the next rev to get one.
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60 months ago
Not O2....oh well, kicks off another load of O2 v Vodafone v Orange posts I guess :rolleyes:
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60 months ago

Congrats!

In the UK here - was thinking of getting one for my wife then a 2nd gen for me early next year.

Happy for you and your new iPhone!

If they can get Gmail and the Google calendar to work offline and sync I'm sold.. On reason I hold onto my HTC smartphone is so that I can run TomTom Sat Nav - I'm assuming that the 2nd gen will eith have it built in or could pair with a bluetooth GPS.


Heh let the wife test it out :p

I'm happy if it goes on O2 as i am on O2 and my contract is ready to renew in Sept
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60 months ago
I'm also on o2 so I'll be thrilled if this pans out. The only thing I'm worried about are the data costs. I currently have an xda orbit and I get killed on data fees every month and it's just email and the odd google.
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60 months ago
51% of buyers switched to AT&T for the iPhone alone? Wow, that's great news! I really hope Verizon is kicking themselves. A half percentage of a whole... that's huge.
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