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Apple Looking for an iTunes Mobile Marketing Manager

An Apple job listing provides some potential insights into a push by Apple to sell iTunes content directly to mobile customers. The job listing is described as "Mobile Marketing Manager, iTunes".

This full time position seeks an individual to be responsible for worldwide mobile marketing programs for iTunes content and feature campaigns. Key aspects of the job include:

Collaborate with iTunes Engineering to build program components as the foundation of the mobile marketing strategy.
Engage music, concert, and television fans with compelling offers and promotions.
Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers.
Strong understanding of the handset technology limitations and their impact on messaging and customer experience.
Work with the major carriers, worldwide, to ensure the best coverage and exposure to the potential audience.
Passion for music and entertainment media distribution.

Whether or not this relates to ongoing rumors of an Apple-branded cell-phone are unclear, but previous patent applications have shown that Apple has been involved with mobile-delivery of digital media -- including the possibility of iTunes Ringtone sales.

An unusual aspect of this job listing is that it specifically calls for working with "major carriers, worldwide" while Apple's iTunes songs are presently only playable on select Motorola/Cingular phones.

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70 months ago




An unusual aspect of this job listing is that it specifically calls for working with "major carriers, worldwide" while Apple's iTunes songs are presently only playable on select Motorola/Cingular phones.

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Interesting. Soft Bank who have acquired the Japan Vodaphone operation and re-launched under the Soft Bank banner from October 1st currently have a campaign offering a 2 gen 'nano with the purchase of a new phone. The adverts prominently feature a mobile phone and a 'nano with the words 'Talk' and 'Rock' next to the respective devices. And the Apple logo is displayed in the bottom right corner with the Soft Bank logo. While this may have nothing to do with an iPhone at this point -- speculation earlier focused around Apple working with a Japanese carrier. Maybe this is the start of an iPhone relationship.
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70 months ago
Things that make you go hmmmm :rolleyes:
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70 months ago

Things that make you go hmmmm :rolleyes:


yes it does. i think the iphone is coming. not quite sure when, but it's coming
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70 months ago
Shhh...

Don't tell anyone here at MacRumors, especially Arn, but:

http://forums.macrumors.com/showthread.php?t=233708&highlight=evidence+iphone

MUST. HAVE. NOW!!!
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70 months ago
I'm planning on applying for the job. Keep your fingers crossed. We're gonna start by selling an iPOD that doubles as a phone and syncs with GOOGLE MAPS. I can't wait!
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70 months ago

An unusual aspect of this job listing is that it specifically calls for working with "major carriers, worldwide"


I think it is calling for experience
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70 months ago
well, this sounds like a good exposure that apple is going to expand more.

Integrate concerts more into itunes. mobile marketing is a good thing. sounds like more cellular integration. awesome!!!
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70 months ago
comeon! comeon!
pls bring us an impressive iPhone with iTunes with 2.4inch VGA display, 5mp 3x optical zoom camera, GPS and motion sensor! --- just like the newly announced softbank 910SH mobile!!!
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70 months ago
I think this probably more has to do with the issues they are having selling iTunes in Japan. Most people in Japan purchase music over their cell phone where the charges add to the phone bill. They don't like giving credit card information over the internet and buying music from sites/web apps like iTunes.

They could be trying to start a marketing effort to convert these cell phone purchasers to iTunes purchasers.

I believe this is where I read about this: http://arstechnica.com/journals/apple.ars/2006/9/10/5236
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70 months ago
I'm not too familiar on worldwide marketing, but if they are looking to fill this position now, will there be enough time to prepare the iPhone for a January release? Its October, so I guess he or she will have 2.5 months to work it out, but I don't know if that's enough time. I mean, if there is enough time for January announcement, but if they want to announce it in June, then that's plenty of time. If they want to announce it for the Christmas rush, I know there won't be enough time. Unless Apple already has the product done and is just waiting for the right person to market it..... THese are just random thoughts I had. I do hope they will announce one soon as I am ready to retire my Sony Ericsson T610. :-)
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