Pre-orders and previews underway ahead of launch.
Apple and 'Intel Inside'
Some sources in Intel whom ET spoke to say that a change is in the offing, and internal documents are learnt to have already started using the new logo.
The new launch is expected in the first week of January.
Of discussion amongst Apple users is whether or not Apple would participate in the co-branding push that has been adopted by PC manufacturers. This participiation is reportedly rewarded with marketing dollars by Intel.
Recent pictures of the new logos appear the new campaign may not be dramatically different.