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Apple and 'Intel Inside'

EconomicTimes reported that Intel may be dropping its long-standing "Intel Inside" tag line and logo which has been a large part of Intel's branding.

Some sources in Intel whom ET spoke to say that a change is in the offing, and internal documents are learnt to have already started using the new logo.


The new launch is expected in the first week of January.

Of discussion amongst Apple users is whether or not Apple would participate in the co-branding push that has been adopted by PC manufacturers. This participiation is reportedly rewarded with marketing dollars by Intel.

Recent pictures of the new logos appear the new campaign may not be dramatically different.

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80 months ago
Looks like Intel is scrapping not only their logo, but their tagline as well. Great news for Apple fans, not wanting to see that little sticker on their shiny aluminum powerbook. Get ready for an even better little sticker!

http://www.theinquirer.net/?article=28562

:D
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80 months ago
I hated the fact that stickers seemed to be compulsory on intel machines, but I didn't mind the old logo too much. where can I find this new? took a quick look at that site but couldn't find much. that italian site didn't have the image.

besides who needs a sticker when a powerful laptop alone acts as the intel badge ;)
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80 months ago

I hated the fact that stickers seemed to be compulsory on intel machines, but I didn't mind the old logo too much. where can I find this new? took a quick look at that site but couldn't find much. that italian site didn't have the image.

besides who needs a sticker when a powerful laptop alone acts as the intel badge ;)


I guess this was the idea:
http://www.channelregister.co.uk/2005/11/16/intel_new_logos/

But it sounds like they are DOA now.

More of the same here:
http://www.macshrine.com/gallery/showimage.php?i=39
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80 months ago
It's not quiiiiiiiite over :) Just this week Intel registered a pile of new Core Inside, Xeon Inside etc. trademarks. So it looks like we're stuck with the "inside" outside.
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80 months ago
The sticker was just there because PC makers got a price break for putting it there. There's no reason to believe that Apple would have used them, anyway, given Apple's obsession with clean design.
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80 months ago
Apple won't allow stickers on their computers, though maybe on the boxes.
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80 months ago

Apple won't allow stickers on their computers, though maybe on the boxes.

I could maybe see a logo or something on the box but I also agree that there is no way Jobs will let an Intel sticker on any mac product.
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80 months ago

there is no way Jobs will let an Intel sticker on any mac product.


Absolutely... when I see the Windows PCs that have the intel stickers it just reminds me of a car filled with bumper stickers ... now why would anyone want a bumper sticker on there brand new BMW? (or to avoid debate, replace your favorite car manufactorer with BMW)
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80 months ago

I could maybe see a logo or something on the box but I also agree that there is no way Jobs will let an Intel sticker on any mac product.


I agree. No stickers.

They'll probably be imprinted on the side of the Mac itself. I figure they'll replace the glowing Apple on the Powerbook with a Intel logo instead.
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80 months ago

I could maybe see a logo or something on the box but I also agree that there is no way Jobs will let an Intel sticker on any mac product.



Actually, I don't believe I'll see an Intel logo on a Mac product OR a box.

And since Apple will only be using Intel x86 chips, and not AMD, I don't think it's even necessary to put Intel stickers on Intel Mac laptops.
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