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MTV and Microsoft Music Store in 2006

ZDNet reports that MTV may finally be ready to launch their online music store to compete against iTunes.

MTV first announced plans for a music store back in 2003, not long after Apple's iTunes launch. MTV appears to have partnered with Microsoft to offer their music store which is expected to offer subscription-based sales as well as individual song sales.

According to Macworld.co.uk, the new service, called "Urge", will reportedly be heavily promoted across MTV's broadcast channels (MTV, VH1, CMT) and also integrated into future versions of Windows Media Player. Flexible song pricing is also expected, which has long been a point of contention between music labels and Steve Jobs.
While few details are offered on the service, the music files will certainly be of Windows Media format, which can not be played on Apple's iPod.

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81 months ago
Can't be played on the most popular music player on Earth = waste of time.
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81 months ago
MTV has music? I thought they gave that up in the 80s. Now if they offered clips of Martha Quinn gyrating to The Tubes they might be on to something.
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81 months ago
That we won't be getting MTV shows for dowload from the ITMS, or is this just a last dich attempt to get a hook in the dowload business from MTV?

Or are the two arms of MTV going to offer different service to different porviders, I wonder which horse will win??
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81 months ago

Can't be played on the most popular music player on Earth = waste of time.


Yep, it's amazing to see what can happen when a business decision is powered by under-the-table $$ rather than common sense.
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81 months ago
Cool, so now I'll be able to download my favorite songs and listen to them on an MP3 player; it's amazing no one thought of it sooner.
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81 months ago
Seems like the Big M$ are trying anything they can to emulate iTunes success with the music store, but as was mentioned earlier if the mu$ic doesnt play on iPods it will flop

Shadow
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81 months ago
when is microsoft going to realize that apple beat them to something (besides the first consumer computer, and gui,......). Why cant they just come to thier senses(if they have any) and let the ipod roll, hey at least steve made it compatable with windoze. and one question, cant you convert wma into mp3 somehow if not via itunes itself?
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81 months ago
Well, we'll get a perfect example of what will happen when things are done EXACTLY how the record companies want it. My personal predictions?

1) MAYBE $0.98 singles for REO Speedwagon and STYX, but if you want the latest Lindsey Lohan toilet scrapings it'll be $4.99 for the single. But you won't care because MTV told you to buy it.

2) Perhaps URGE will run as root, constantly seeking out copyright violations. Don't think of it as a security nightmare, think of it as guaranteed job security. Hey, if things run TOO smoothly we all know what happens to the techie.....Besides, MTV runs as root in most teenie-boppers' brains, why shouldn't it have the same authority in their computers? System resources? that's flabber-gabber! (to quote travelocity)

3) Maybe you'll be able to buy a subscription AND your music! That way, you'll get all the joys of music ownership along with the sense of belonging to something bigger than yourself! Except once you disassociate yourself from that something perhaps your music won't play anymore.....If you're really nice they'll probably let you pay per play as well! They do it with radio why not here??? Oh wait....except its backwards.....:rolleyes:

All told, it'll be interesting to see how many broke teenagers with a habit p2p networks can't satisfy will give up their valuable addiction money (Notice that no drug dealers have a "subscription based" plan...maybe they know something Napster doesn't...:cool:) in order to legitimately digest MTV's regurgitations.

Anybody have anything to add to the list?
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81 months ago

That we won't be getting MTV shows for dowload from the ITMS, or is this just a last dich attempt to get a hook in the dowload business from MTV?

It's hard to say. Urge isn't supposed to be quite a straightforward download service, but more of an interactive community type of thing tied into the TV networks. Their plan seems to be to avoid competing with the iTMS/iPod by wandering off into a different direction. IOW, MySpace is more of a target than Apple.
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81 months ago
Sing along..... "iTunes killed the Video Channel..." History repeats itself and where are The Buggles?
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