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More Apple TV Ads by Errol Morris?

This interview of Errol Morris reveals that he is presently working on new television ads for Apple.

Errol Morris shot the original Apple Switch ads in 2002. There have been recent claims that Apple will launch a new ad campaign centered around Macs.

According to the interview, the ads will be shot in an "Ames Room".

They're these rooms, they're built in a completely distorted way in order to create an optical illusion based on perspective. I' ve always wanted to shoot in an Ames room and now we're going to.


More information about Ames rooms can be found here.

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87 months ago
i wonder what the ads for ?

intel - mac or iPod

always nice to see a mac computer ad
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87 months ago
I'm guessing rev B mac mini. Small form big inside.
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87 months ago
I wonder how far off these ads are. If they haven't even started shooting them, they could be some time.

Sounds pretty interesting concept.
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87 months ago
How about an Ad how Macs are used to create the Start Ads for Microsoft.
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87 months ago

I'm guessing rev B mac mini. Small form big inside.


I'm hoping you're right :D
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87 months ago

i wonder what the ads for ?

intel - mac or iPod


I don't see any reason that Apple would publicly advertise the transition to Intel, especially this early in the game.

I think the mac mini thing may be a good guess, but we will have to wait and see.

(Also: for anyone who thinks that Apple shouldnt be advertising macs because they think buying a Mac before the switch to Intel is a bad idea, there is something you should know. If Apple gets their way, and all new Mac software is complied with XCode, it will all have universal binaries, therefore PowerPC Macs will be more software compatible than x86 Macs for the first couple years.)
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87 months ago
Errol Morris is Hamilton 'It makes me feel powerful' Morris's father, right?
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87 months ago
Let's not forget that Errol Morris is now an Oscar winner, last year for Best Documentary for The Fog Of War. And a few years before that, directed what I think is the best documentary ever, The Thin Blue Line.

I think a Mac Mini ad would be perfect. Or I wonder if they're starting a new themed campaign rather than a single product ad. I could very well be wrong, but I don't think they've done a real product ad in ages. More on branding it seems.

Maybe he'll bring Ellen Feiss Ellen Feiss back!
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87 months ago

Maybe he'll bring Ellen Feiss Ellen Feiss back!


I mean, I'd hit it, for sure. But I'm just not seeing how she's worthy of net worship. She's cute, but I date more attractive women on a regular basis. I guess the real allure is that she's the only attractive 20's woman to be obtusely associated with the macintosh. I have dated or not dated women based on their computer preference. Wasn't it's Robert Plant who said, "I don't know, but I've been told. . . Dell usin' woman ain't got no soul." Who knows, but this is for sure, a woman with a 17" PB ran off with my heart.
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87 months ago

Errol Morris is Hamilton 'It makes me feel powerful' Morris's father, right?


Correct.
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