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Napster vs iTunes: Superbowl Ad

USA Today reports on Napster's upcoming Superbowl advertisement which is directly targeted against Apple's iTunes/iPod.

The theme of the campaign is "Do the Math" will be pushing the Napster To Go service which allows users to transfer an unlimited number of songs to their (WMA-compatible) music player for $15/month:

In Napster's 30-second ad in the third quarter, viewers will see a camera pan the stands of a Super-Bowl-like game. There are the usual shirtless rowdies who've spelled out "Napster" across their bellies.

The camera finally comes to rest on Napster's feline icon, who holds up a sign that reads: "Do the Math. How much will it cost to fill up your player?"

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92 months ago
lame... :rolleyes:
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92 months ago
No one wants to have yet another montly bill. I don't think subscription services will ever catch on, no matter how cheap. I know I would never want one. The way iTMS does it is just more flexible and the price is already better than buying in store. There's really not much to improve on.
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92 months ago
Its so true. Nobody wants to rent their music. they want to own it!
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92 months ago
Where in their calculation does Napster account for the "your music player sucks almost as bad as the Napster interface" variable?

-Joe
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92 months ago
The last time a company told consumers to "do the math" was with the Atari Jaguar.

And we all know how that one turned out.
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92 months ago
Then what when you don't want to spend the $15 a month anymore but you still want that music you have listening to for so long. I would rather know I did the math spent the money and still have the music. Thank you very much!!
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92 months ago
I dunno. It would be nice to keep refilling your player with new content. However, I use a lot of my purchased tracks for other purposes besides just listening to music. I use iTunes music in slide shows, home movies,dvds etc. If Microsoft could build Janus so that rented songs could be used in projects such as the ones I mentioned above, then *maybe* they would have something unique.

However, I doubt that will ever happen.
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92 months ago
So far, this story has been rated 100% negative. Is our Apple bias showing or are we simply sensible?
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92 months ago


The theme of the campaign is "Do the Math"


Great strategy! Everybody knows that consumers LOVE to do math!
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92 months ago
Yeah, the Atari Jaguar was heinously unsuccessful. I was about to bring up that campaign myself.

Napster is forgetting one key thing with this little ad of theirs - people won't want to give up their iPods to use their service, even if it is a better value as they claim.
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