Napster vs iTunes: Superbowl Ad
USA Today reports on Napster's upcoming Superbowl advertisement which is directly targeted against Apple's iTunes/iPod.
The theme of the campaign is "Do the Math" will be pushing the Napster To Go service which allows users to transfer an unlimited number of songs to their (WMA-compatible) music player for $15/month:
The theme of the campaign is "Do the Math" will be pushing the Napster To Go service which allows users to transfer an unlimited number of songs to their (WMA-compatible) music player for $15/month:
In Napster's 30-second ad in the third quarter, viewers will see a camera pan the stands of a Super-Bowl-like game. There are the usual shirtless rowdies who've spelled out "Napster" across their bellies.
The camera finally comes to rest on Napster's feline icon, who holds up a sign that reads: "Do the Math. How much will it cost to fill up your player?"
Top Rated Comments
(View all)92 months ago
No one wants to have yet another montly bill. I don't think subscription services will ever catch on, no matter how cheap. I know I would never want one. The way iTMS does it is just more flexible and the price is already better than buying in store. There's really not much to improve on.
92 months ago
Where in their calculation does Napster account for the "your music player sucks almost as bad as the Napster interface" variable?
-Joe
-Joe
92 months ago
The last time a company told consumers to "do the math" was with the Atari Jaguar.
And we all know how that one turned out.
And we all know how that one turned out.
92 months ago
Then what when you don't want to spend the $15 a month anymore but you still want that music you have listening to for so long. I would rather know I did the math spent the money and still have the music. Thank you very much!!
92 months ago
I dunno. It would be nice to keep refilling your player with new content. However, I use a lot of my purchased tracks for other purposes besides just listening to music. I use iTunes music in slide shows, home movies,dvds etc. If Microsoft could build Janus so that rented songs could be used in projects such as the ones I mentioned above, then *maybe* they would have something unique.
However, I doubt that will ever happen.
However, I doubt that will ever happen.
92 months ago
So far, this story has been rated 100% negative. Is our Apple bias showing or are we simply sensible?
92 months ago
The theme of the campaign is "Do the Math"
Great strategy! Everybody knows that consumers LOVE to do math!
92 months ago
Yeah, the Atari Jaguar was heinously unsuccessful. I was about to bring up that campaign myself.
Napster is forgetting one key thing with this little ad of theirs - people won't want to give up their iPods to use their service, even if it is a better value as they claim.
Napster is forgetting one key thing with this little ad of theirs - people won't want to give up their iPods to use their service, even if it is a better value as they claim.
[ Read All Comments ]

Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...