Napster vs iTunes: Superbowl Ad
Thursday February 03, 2005 12:19 PM EST
Written by Arnold Kim
The theme of the campaign is "Do the Math" will be pushing the Napster To Go service which allows users to transfer an unlimited number of songs to their (WMA-compatible) music player for $15/month:
In Napster's 30-second ad in the third quarter, viewers will see a camera pan the stands of a Super-Bowl-like game. There are the usual shirtless rowdies who've spelled out "Napster" across their bellies.
The camera finally comes to rest on Napster's feline icon, who holds up a sign that reads: "Do the Math. How much will it cost to fill up your player?"
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