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Apple Creates New iPod Division

Reuters reports that Apple has spun off iPod development into its own division within the company.

The move was made in response to an internal company-wide email from Apple CEO Steve Jobs. The new division will be headed by Jon Rubenstein, current leader of hardware engineering efforts. The division also makes way for a "Macintosh" division to be headed by Timothy Cook, current head of Apple's worldwide sales and operations, according to Reuters.

Quoted from an Apple spokesperson:

This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod.


Since its introduction in October 2001, more than 3 million iPods have been sold.

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101 months ago
Why not? Makes sense.
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101 months ago
reminds me of the old school "mac" vs "apple" interoffice competition. could this potentially be a bad thing?
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101 months ago
Good. Hopefully this quiets iPod/Mac arguements and brings on the updates!
:D Come on PowerBook G5!
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101 months ago

reminds me of the old school "mac" vs "apple" interoffice competition. could this potentially be a bad thing?



I'm seein' your point. What if this turns out to be a PalmSource/palmOne thing where the iPod/Mac gets spun off? I hope not. This is just bringing back horrid memories from the days when I actually liked PDAs. :rolleyes:
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101 months ago
perhaps this means we will see some ipod minis in stores.
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101 months ago
I suppose this will be a good thing. It more clearly defines product development within the company. Should quiet all the whinners who keep saying Apple should start concentrating on computers instead of iPods (I'm probably one :) ). What might the negatives of this be though?
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101 months ago
Good move on Apple's part. This let the other divisions concentrate more on their projects. Plus, it will let the PM and PB engineers produce better machines faster. Woohoo!
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101 months ago

reminds me of the old school "mac" vs "apple" interoffice competition. could this potentially be a bad thing?


If the iPod and Mac were competing products, I would say yes but since they are two total seperate markets and actually compliment each other, I think this move is a great way to streamline production and R&D. I think both products will improve because of this.
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101 months ago
I was wondering if they would do this... The only logical next step would be to spin off the iPod & iTunes into another company (kind of like they did with Claris) if they keep becoming more and more popular.

It's REALLY nice being the king! :D
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101 months ago
as long as the ipods get less R&D then the powermacs....
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