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Gateway Promotes MP3 Service

CNet reports that Gateway is launching an ad campaign promoting their digital-music packages -- which also promotes MP3 services, Listen.com and Emusic.com:



    Dubbed "Rip, Burn, Respect"--a not-so-oblique reference to Apple's "Rip, Mix, Burn" campaign of 2002--the television ads that will saturate the United States beginning Thursday night aim mostly at showing how Gateway's digital-music packages simplify online music.



The aim of the ads appear to be to educate consumers regarding their "rights and responsibilities" with regards to digital music (and of course Gateway's offerings).



Apple has been rumored to start offering their own version of an digital music download service.

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116 months ago
i guess it would probably be too unintelligent to say "copycats!" but i feel like it anyways :)

copycats!
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116 months ago
Wow...a company in the final throes of death. How sad for them. Maybe if they could have done something original they wouldn't be hanging onto the cliff of bankruptcy by their fingernails...with Tweety Bird playing "This Little Piggy"...

Let's face it, Gateway has always been an also-ran.
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116 months ago
If I was Gateway I would be jealous of Apple also.
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116 months ago
this seems a llittle too off topic to be on the front page...?

anyways this just seems like a another PC sales pitch type thing, nothing special.
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116 months ago
Please Apple, release this new service quickly (April 1st would be nice).

Shoot down this Gateway promotion soon; prove to the world how to do music the right way; the Apple way.
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116 months ago
I've seen the commercial. It's strange and slightly confusing. Gateway totes its special music package, but doesn't explain what it is. That's a real good way to get more customers. :rolleyes:

And why would Gateway want to copy and Apple campaign associated with the Blue Dalmatian and Flower Power iMacs? Great idea.
At least "Rip. Mix. Burn." has a cool sound to it.
"Rip. Burn. Respect." sounds disturbing, and has the words "Copy Protection" written all over it.

Frankly, Gateway had better ads when the talking cow was selling their junk (or as they like to call them, "computers"). Not that I'm complaining... it makes Apple's ads look better (it helps that Apple's running good ads). :p
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116 months ago
What is this with Gateway, seems like everything they do now is something Apple has already done aka the profile (very ugly) and now this slogin, has it come to the point where they don't have the money to get people to come up with their own ideas, im happy i never did get a gateway several years ago, but a powermac :).


neal
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116 months ago

Originally posted by ennerseed
If I was Gateway I would be jealous of Apple also.

odd thing is that, like Jobs said, piracy is a behavioral problem, not a tech problem. That "respect" part seems to at least imply a certain amount of acknowledgement that the problem is behavior and not just the ease of file sharing.
though, i say this and have to agree with another poster that is sounds like DRM spirit.
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116 months ago
Now if only Gateway made an all-in-one LCD computer to go with it, or maybe built a lightweight laptop with a metal case or a big LCD display or something...

If imitation is the sincerest form of flattery, Apple should be blushing right now.
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116 months ago
This is not competition for Apple. Apple's rumored music service will be for Macs only.
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