MacRumors.com

CNet reports that Gateway is launching an ad campaign promoting their digital-music packages -- which also promotes MP3 services, Listen.com and Emusic.com:

Dubbed "Rip, Burn, Respect"--a not-so-oblique reference to Apple's "Rip, Mix, Burn" campaign of 2002--the television ads that will saturate the United States beginning Thursday night aim mostly at showing how Gateway's digital-music packages simplify online music.

The aim of the ads appear to be to educate consumers regarding their "rights and responsibilities" with regards to digital music (and of course Gateway's offerings).

Apple has been rumored to start offering their own version of an digital music download service.