Surface Pro 4


'Surface Pro 4' Articles

Microsoft's Latest Anti-MacBook Ad Focuses on Surface Pro 4's Touchscreen

Over the weekend, Microsoft launched a new ad for the Surface Pro 4, continuing its marketing strategy of comparing the tablet computer to Apple's products, this time the 13-inch MacBook Air. The ad is the newest in Microsoft's anti-Apple theme of commercials, previously comparing the iPad Pro with the Surface Pro 4, the MacBook Pro with the Surface Book, and OS X with Windows 10. Just a few weeks ago, the MacBook Air was the focus of another Surface Pro 4 ad. Simple titled "Get the Surface Pro," the new ad has a focus on the tablet's ability to write and doodle on the screen with the included stylus. Using the same musical accompaniment of the previous MacBook Air comparison spot, the singer in the new ad tells potential customers that "if you try to write on a plain old Mac, the difference can be seen. It doesn't work." Other advantages highlighted in the ad include the detachable keyboard, and the ending tagline states, "Surface does more. Just like you." Microsoft positions the Surface Pro 4 as a true combination tablet and personal computer, leading to ads comparing it to both an iPad Pro and MacBook. In the previous iPad Pro commercial, Microsoft's personal assistant Cortana let customers, and Siri, know that the iPad lacks an Intel Core i7 processor, full access to Microsoft Office beyond the mobile app versions, a trackpad, and external port options, making Microsoft's tablet more of a computer than Apple's 12.9-inch tablet. The 12.3-inch Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and goes up to as much as $1,799 for 256GB

New Surface Pro 4 Ad Compares Tablet PC With MacBook Air

Microsoft today launched a new commercial for its Surface Pro 4, directly comparing the tablet computer to Apple's MacBook Air. The ad, titled "Surface Pro 4 is the one for me", was posted on YouTube and features a woman trying out some of the features of the Surface Pro 4 and then attempting to replicate the functionality on a MacBook Air, to no avail. All the while, a melody man plays a musical keyboard and quirkily sings the praises of Microsoft's PC offering against the Apple machine, which he calls "less useful, like a hat for your cat". The lighthearted ad plays upon the Surface Pro 4's signature features like the detachable keyboard, pen, and touchscreen, as well as the machine's relative lightness compared to the MacBook Air, which is "slower, heavier, and a bit square," sings the keyboard player. The ad ends with the tagline: "Surface does more. Just like you." The commercial follows a similar anti-Apple theme adopted by Microsoft in recent ads, which have previously compared the iPad Pro with the Surface Pro 4, the Surface Book with the MacBook Pro, and Windows 10 with OS X. The 12.3-inch Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and goes up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 11-inch MacBook Air starts at $899, with 128GB of storage and 4GB of RAM, increasing to $1099 for 256GB of storage and 8GB of RAM, while the 13-inch model starts at $999 for 128GB of storage and 8GB of RAM, and rising to $1199 for 256GB of

New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign

Microsoft today launched a new commercial for its Surface Pro 4, comparing the tablet computer to Apple's iPad Pro and Smart Keyboard. The ad -- titled "What's a Computer? Just ask Cortana" -- was posted on YouTube today with a description claiming that "just because you call something a computer doesn’t mean it fits the description." The new ad is clearly targeting Apple's new "What's a Computer?" ad campaign and "Super. Computer." slogan for the iPad Pro. The ad centers around a party that Siri is holding for its new Smart Keyboard, telling the Surface Pro 4 "I'm a computer now, like you." The Surface Pro 4 responds, asking if Apple's tablet has an Intel Core i7 processor, full access to Microsoft Office beyond the mobile app versions, a trackpad, and external port options. Siri responds with, "Like I said, I just got a keyboard." The ad ends with the tagline, "Surface does more. Just like you." The new ad today follows a similar anti-Apple theme of many Microsoft ads, which have previously focused on comparing the Surface Book and MacBook, and Windows 10 and OS X. For Christmas last year, the company released a more peaceful ad that centered around a group of Microsoft Store employees singing seasonal carols outside of an Apple Store. The Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and going up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 12.9-inch iPad Pro starts at a smaller $799 for 32GB and maxes out at $1,099 for 256GB, with all models including 4GB of

iPad Pro and Apple Pencil Compared to Surface Pro 4 and Surface Pen

Apple released the iPad Pro last week as a direct competitor to Microsoft's new Surface Pro 4. The high-end tablets are primarily targeted at creative professionals, with the companion Apple Pencil and Surface Pen available as precise input tools to complement your finger. iMore has shared a new video that compares sketching with the Apple Pencil on the iPad Pro to the Surface Pen on Microsoft's new Surface Book, which has equivalent display technology as the Surface Pro 4. Editor Serenity Caldwell found the Surface Pen to be "about as responsive" as the Apple Pencil, but said Microsoft's stylus pressure was slightly harder to control and had more trouble at writing small type. The Verge has created a similar video that provides more of a high-level comparison of the iPad Pro vs. Surface Pro 4, while also touching upon the Apple Pencil and Surface Pen and showing some limited usage of each accessory. Editor Jacob Kastrenakes called the Apple Pencil "one of the best" he has ever used, adding that the Surface Pen "can be a little less natural" but benefits from having a hardware eraser -- which the Apple Pencil doesn't have. Kastrenakes said the Apple Pencil is "really responsive" and has "amazing palm rejection," and he offered similar accolades for the Surface Pen, although quality will vary from app to app on both the iPad Pro and Surface Pro 4. Apple Pencil online orders began to see movement earlier this week, while Apple retail stores started receiving more reliable Apple Pencil shipments on Tuesday for in-store purchase. The accessory is