Microsoft today launched a new commercial for its Surface Pro 4, directly comparing the tablet computer to Apple's MacBook Air.
The ad, titled "Surface Pro 4 is the one for me", was posted on YouTube and features a woman trying out some of the features of the Surface Pro 4 and then attempting to replicate the functionality on a MacBook Air, to no avail. All the while, a melody man plays a musical keyboard and quirkily sings the praises of Microsoft's PC offering against the Apple machine, which he calls "less useful, like a hat for your cat".
The lighthearted ad plays upon the Surface Pro 4's signature features like the detachable keyboard, pen, and touchscreen, as well as the machine's relative lightness compared to the MacBook Air, which is "slower, heavier, and a bit square," sings the keyboard player. The ad ends with the tagline: "Surface does more. Just like you."
The commercial follows a similar anti-Apple theme adopted by Microsoft in recent ads, which have previously compared the iPad Pro with the Surface Pro 4, the Surface Book with the MacBook Pro, and Windows 10 with OS X.
The 12.3-inch Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and goes up to as much as $1,799 for 256GB of internal storage and 16GB of RAM.
Comparatively, the 11-inch MacBook Air starts at $899, with 128GB of storage and 4GB of RAM, increasing to $1099 for 256GB of storage and 8GB of RAM, while the 13-inch model starts at $999 for 128GB of storage and 8GB of RAM, and rising to $1199 for 256GB of storage.
Top Rated Comments
(View all)The Surface also doesn't know how to sleep and wake properly (Windows 10 bugs)
And which of those outdated macs is the no-brainer now?The real-world battery life is truly terrible
It feels like almost nobody is making Windows apps anymore - everything feels outdated and abandoned
Surface delivers a compromised experience that delivers the worst of both world's in a very overpriced package.
Get yourself a Mac and an iPad and you'll have the very best of both world's. It should be a no-brainer for anyone.
The Surface also doesn't know how to sleep and wake properly (Windows 10 bugs)
Yeah, sure. Just pay TWICE the price for TWO devices when you can have it all in ONE machine... That only makes sense in Apple land.The real-world battery life is truly terrible
It feels like almost nobody is making Windows apps anymore - everything feels outdated and abandoned
Surface delivers a compromised experience that delivers the worst of both world's in a very overpriced package.
Get yourself a Mac and an iPad and you'll have the very best of both world's. It should be a no-brainer for anyone.
The real-world battery life is truly terrible
It feels like almost nobody is making Windows apps anymore - everything feels outdated and abandoned
Surface delivers a compromised experience that delivers the worst of both world's in a very overpriced package.
Get yourself a Mac and an iPad and you'll have the very best of both world's. It should be a no-brainer for anyone.