If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
AirPods and AirPower: Everything We Know
New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign
Microsoft today launched a new commercial for its Surface Pro 4, comparing the tablet computer to Apple's iPad Pro and Smart Keyboard. The ad -- titled "What's a Computer? Just ask Cortana" -- was posted on YouTube today with a description claiming that "just because you call something a computer doesn’t mean it fits the description." The new ad is clearly targeting Apple's new "What's a Computer?" ad campaign and "Super. Computer." slogan for the iPad Pro.
The ad centers around a party that Siri is holding for its new Smart Keyboard, telling the Surface Pro 4 "I'm a computer now, like you." The Surface Pro 4 responds, asking if Apple's tablet has an Intel Core i7 processor, full access to Microsoft Office beyond the mobile app versions, a trackpad, and external port options. Siri responds with, "Like I said, I just got a keyboard."
The ad ends with the tagline, "Surface does more. Just like you." The new ad today follows a similar anti-Apple theme of many Microsoft ads, which have previously focused on comparing the Surface Book and MacBook, and Windows 10 and OS X. For Christmas last year, the company released a more peaceful ad that centered around a group of Microsoft Store employees singing seasonal carols outside of an Apple Store.
The Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and going up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 12.9-inch iPad Pro starts at a smaller $799 for 32GB and maxes out at $1,099 for 256GB, with all models including 4GB of RAM.
The ad centers around a party that Siri is holding for its new Smart Keyboard, telling the Surface Pro 4 "I'm a computer now, like you." The Surface Pro 4 responds, asking if Apple's tablet has an Intel Core i7 processor, full access to Microsoft Office beyond the mobile app versions, a trackpad, and external port options. Siri responds with, "Like I said, I just got a keyboard."
The ad ends with the tagline, "Surface does more. Just like you." The new ad today follows a similar anti-Apple theme of many Microsoft ads, which have previously focused on comparing the Surface Book and MacBook, and Windows 10 and OS X. For Christmas last year, the company released a more peaceful ad that centered around a group of Microsoft Store employees singing seasonal carols outside of an Apple Store.
The Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and going up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 12.9-inch iPad Pro starts at a smaller $799 for 32GB and maxes out at $1,099 for 256GB, with all models including 4GB of RAM.
Related Roundup: iPad Pro
Tags: Microsoft, Surface Pro 4
Buyer's Guide: 11" iPad Pro (Buy Now), 12.9" iPad Pro (Buy Now)
[ 642 comments ]
Top Rated Comments
(View all)
33 months ago
The awkward moment when Microsoft is right about everything they said in the ad...
33 months ago
Shouldn't Microsoft advertise the features that Surface has instead of bashing out the competition?
You mean how Apple bashed the competition in their "I'm a PC" ads? Karma is a beeyoch.
33 months ago
Can I run the full version of Photoshop on an iPad - NO
on Surface Pro - YES
So guess which one is a "computer"?
on Surface Pro - YES
So guess which one is a "computer"?
33 months ago
Shouldn't Microsoft advertise the features that Surface has instead of bashing out the competition?
Bashing the competition is another way of advertising its features: "I have this thing, but you don't"
33 months ago
"Full office."
Isn't Microsoft the one advertising that Office 365 is a better experience because you can have the "Full office" experience on any device?
Isn't Microsoft the one advertising that Office 365 is a better experience because you can have the "Full office" experience on any device?
33 months ago
The title of this non storie should be as follows:
New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign. Continues to be irrelevant
New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign. Continues to be irrelevant
33 months ago
I own a surface 3 and I agree with this commercial 100%. It beats the iPad in every way possible. As the IT person for my company, I plan on switching out all of our ipads for surfaces soon.
I'm still amazed Apple has not come out with a full OSX tablet. :confused:
The only thing I think the iPad has going for it is the Stylus ( i refuse to call it a pencil). the pressure sensitivity of it with the ipad screen is pretty amazing and feels pretty great,( except for the ridiculous price, and lack of buttons, and stupid way of charging it) Well, maybe it's not that great after all. LOL
My surface stylus works great but I'd like to see more levels of pressure. (To be honest, they may have improved apon this with the surface Pro 4 as I haven't tried one yet.)
I'm still amazed Apple has not come out with a full OSX tablet. :confused:
The only thing I think the iPad has going for it is the Stylus ( i refuse to call it a pencil). the pressure sensitivity of it with the ipad screen is pretty amazing and feels pretty great,( except for the ridiculous price, and lack of buttons, and stupid way of charging it) Well, maybe it's not that great after all. LOL
My surface stylus works great but I'd like to see more levels of pressure. (To be honest, they may have improved apon this with the surface Pro 4 as I haven't tried one yet.)
[ Read All Comments ]
Parallels this week debuted a new promo bundle for both new and current users, offering a chance to buy or upgrade to Parallels Desktop 14, and then get ten other Mac apps for free. New owners can...
Over the past few weeks, a handful of users have reported receiving the message "an error occurred" when attempting to load the "For You" tab in iTunes, which provides personalized...
The latest Apple Pay promotion offers you the chance to get $5 off movie tickets with Fandango. To see the discount, you'll have to purchase two or more tickets within a single transaction...
Google Maps this week updated its iOS app with a new "Follow" feature, letting you keep track of events and news from your favorite local restaurants, bakeries, or bars. You can follow a...
Twitter today launched its Twitter Prototype Program and is accepting applications from people who want to beta test new Twitter features on iOS devices. Twitter's tests will be done through a...
Shazam, the song discovery app that's now owned by Apple, received a minor bug fix update last week, which, according to AppFigures, removes all third-party SDKs.
Shazam for iOS is no longer...
As of February 27, 2019, Apple is requiring that all Developer accounts with an Account Holder role be secured with two-factor authentication in order to ensure that only the account owner is able to...
Apple today seeded the third beta of an upcoming tvOS 12.2 update to its public beta testing group, one day after providing the beta to developers and a week after releasing the second tvOS 12.2...
