Apple Online Store Goes Down Ahead of 'Spring Forward' Media Event

The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's keynote.

Apple Store Down Hey Siri
Apple's media event starts at 10 AM Pacific with a live video stream available on Mac, iPhone, iPad and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

lazyrighteye Avatar
77 months ago
A show of hands: who plans on watching the stream? ;)
Score: 23 Votes (Like | Disagree)
AnthonyHarris Avatar
77 months ago
Does anyone else think we might see this next week?
Score: 16 Votes (Like | Disagree)
maflynn Avatar
77 months ago

Me, fingers crossed no buffering... please!


Or Chinese lady :p
Score: 16 Votes (Like | Disagree)
Naimfan Avatar
77 months ago
Powerbook G5s!

Finally!

;)
Score: 10 Votes (Like | Disagree)
jfoley89 Avatar
77 months ago

My wrist is ready :)


For the watch, or are you a little bit more excited then we realised?
Score: 9 Votes (Like | Disagree)
BlueFire2009 Avatar
77 months ago
Hello everyone! This is my very first post on MacRumors, been reading the forums for quite some time now and decided to finally get on here. :) Have fun watching the event later today! :D
Score: 9 Votes (Like | Disagree)

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