Apple Online Store Goes Down Ahead of 'Spring Forward' Media Event

The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's keynote.

Apple Store Down Hey Siri
Apple's media event starts at 10 AM Pacific with a live video stream available on Mac, iPhone, iPad and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

lazyrighteye Avatar
114 months ago
A show of hands: who plans on watching the stream? ;)
Score: 23 Votes (Like | Disagree)
AnthonyHarris Avatar
114 months ago
Does anyone else think we might see this next week?
Score: 16 Votes (Like | Disagree)
maflynn Avatar
114 months ago
Me, fingers crossed no buffering... please!

Or Chinese lady :p
Score: 16 Votes (Like | Disagree)
Naimfan Avatar
114 months ago
Powerbook G5s!

Finally!

;)
Score: 10 Votes (Like | Disagree)
jfoley89 Avatar
114 months ago
My wrist is ready :)

For the watch, or are you a little bit more excited then we realised?
Score: 9 Votes (Like | Disagree)
BlueFire2009 Avatar
114 months ago
Hello everyone! This is my very first post on MacRumors, been reading the forums for quite some time now and decided to finally get on here. :) Have fun watching the event later today! :D
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 17

26 New Things Your iPhone Can Do With Next Month's iOS 17.2 Update

Wednesday November 22, 2023 10:57 pm PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen two more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 26 new things that are coming to your iPhone when the finalized version is publicly released in December. 1. Help You...
Apple Watch Series 9

5 Reasons to Wait for Next Year's Apple Watch

Friday November 24, 2023 3:46 am PST by
With all the discounted deals on Apple tech currently available, you might be thinking about upgrading your Apple Watch or buying one for the first time. But if your current smartwatch is doing its job just fine and it's only the idea of a good deal that's piqued your interest, it could be worth holding out until next year when Apple unveils its latest and greatest version. There are already ...
General Black Friday Deals 2022 Green

40+ Apple Black Friday Deals Still Available for AirPods, iPhone, iPad and More

Friday November 24, 2023 5:01 am PST by
Black Friday 2023 has officially ended, but we're still tracking some of the best deals of the year on Apple products like AirPods, iPad, iPhone, MacBook, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically, in this article we're...
Cyber Monday Deals Feature 2022

40+ Apple Cyber Monday Deals for AirPods, iPad, Apple Watch, and More

Sunday November 26, 2023 9:47 am PST by
Cyber Monday has taken the place of Black Friday, and you'll find many of the same deals still around today. This includes dozens of record low prices on Apple products like AirPods, iPad, Apple Watch, MacBook, iPhone, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
ipad mini 2021 youtube

What to Expect From the Next iPad Mini Later in 2024

Friday November 24, 2023 1:00 pm PST by
Over 800 days have passed since Apple last updated the iPad mini, as outlined in the MacRumors Buyer's Guide. Fortunately, a new iPad mini is rumored to be released next year, and we have outlined what to expect from the device below. Apple released the current iPad mini in September 2021, with new features at the time including a larger 8.3-inch display, a USB-C port, a Touch ID power...