Fiksu


'Fiksu' Articles

Two New iPhones Spotted in Analytics Data Cast Doubt on Possible iPhone 6c Launch

Ahead of the launch of the iPhone 6s and iPhone 6s Plus, mobile app marketing platform Fiksu saw just two new iPhones in its data logs in July, casting doubt on this morning's rumors suggesting an iPhone 6c launch is still a possibility. Last month, Fisku began seeing two unknown iPhone models in its logs, with the identifiers "iphone8,1" and "iphone8,2," which likely correspond to the next-generation 4.7-inch iPhone and the next-generation larger-screened 5.5-inch iPhone, expected to be called the "iPhone 6s" and the "iPhone 6s Plus," respectively. The current iPhone 6 Plus is "iphone7,1," while the iPhone 6 "iphone 7,2." Fiksu's data includes 87 unique "iphone 8,1" devices and 67 unique "iPhone 8,2" devices, with no hints of a third unidentified model that might represent the rumored smaller-screened iPhone 6c, suggesting such a device is not being tested. While the absence of a third iPhone model in Fiksu's data does not entirely rule out the possibility of an iPhone 6c launch, when combined with previous rumors, the release of such a device alongside the iPhone 6s and the 6s Plus seems unlikely. Rumors indicate that while Apple did initially consider launching a 4-inch iPhone 6c in 2015, those plans were scrapped due to concerns the device could cannibalize sales of the iPhone 6 and 6 Plus, which Apple wants to offer as a lower-cost solution when the next-generation iPhones are released. Other rumors have suggested the iPhone 6c was never intended for 2015, with Apple perhaps planning to launch a smaller-screened phone in 2016. Despite rumors that have

iPad Air Adoption Outpacing Last Year's iPad 4 and iPad Mini Launches

App marketing service Fiksu has been tracking adoption of Apple's recent products, sharing some interesting data today comparing the new iPad Air to previous iPad launches. Two days after the launch of the iPad Air, the new tablet's share of overall iPad activity is five times that of the iPad 4 and more than three times that of the iPad mini following their launches last year. The iPad Air currently represents 0.73% of total active iPads after two days, compared to 0.14% for the fourth-generation iPads and 0.21% for the first-generation iPad mini in the same time frame last year. One caveat for the comparison to last year's data is that the 2012 launches saw staggered releases for Wi-Fi and cellular models, with cellular models shipping at least two weeks later than Wi-Fi models in the first wave of countries. The data also follows a report from research firm Piper Jaffray Friday showing from a small survey that 75% of surveyed iPad Air purchasers on launch day already owned an iPad, compared to only 58% for last year's iPad mini launch. In terms of current usage, the iPad Air's 0.7% share of active iPads still pales in comparison to other models, with the iPad mini, iPad 4, iPad 3, iPad 2, and first-generation iPad making up 20.4%, 22.0%, 17.8%, 38.6% and 0.5% of total iPads respectively. Fiksu is also tracking adoption of the iPhone 5s, iPhone 5c, and iOS 7, finding stronger adoption for iOS 7 than was seen with prior versions of iOS. Fiksu's data shows iOS 7 running on 71.2% of total iOS devices, compared to 62% for iOS 6 and 51% for iOS 5 at this same