App marketing service Fiksu has been tracking adoption of Apple's recent products, sharing some interesting data today comparing the new iPad Air to previous iPad launches.

ipadairusage_vs_otheripads
Two days after the launch of the iPad Air, the new tablet's share of overall iPad activity is five times that of the iPad 4 and more than three times that of the iPad mini following their launches last year. The iPad Air currently represents 0.73% of total active iPads after two days, compared to 0.14% for the fourth-generation iPads and 0.21% for the first-generation iPad mini in the same time frame last year.

One caveat for the comparison to last year's data is that the 2012 launches saw staggered releases for Wi-Fi and cellular models, with cellular models shipping at least two weeks later than Wi-Fi models in the first wave of countries. The data also follows a report from research firm Piper Jaffray Friday showing from a small survey that 75% of surveyed iPad Air purchasers on launch day already owned an iPad, compared to only 58% for last year's iPad mini launch.

ipadcurrentusage
In terms of current usage, the iPad Air's 0.7% share of active iPads still pales in comparison to other models, with the iPad mini, iPad 4, iPad 3, iPad 2, and first-generation iPad making up 20.4%, 22.0%, 17.8%, 38.6% and 0.5% of total iPads respectively.

Fiksu is also tracking adoption of the iPhone 5s, iPhone 5c, and iOS 7, finding stronger adoption for iOS 7 than was seen with prior versions of iOS. Fiksu's data shows iOS 7 running on 71.2% of total iOS devices, compared to 62% for iOS 6 and 51% for iOS 5 at this same point following their releases.

Lastly, Fiksu's data on iPhone usage shows the iPhone 5s making up 4.6% of total iPhones and the iPhone 5c making up 2.0% of total iPhones. The iPhone 5 still makes up the largest share among all iPhones with a 37.3% market share, followed by the iPhone 4S and iPhone 4 with 30.4% and 23.2% shares respectively.

Related Roundup: iPad
Tag: Fiksu
Buyer's Guide: iPad (Neutral)
Related Forums: iPhone, iOS 7, iPad

Top Rated Comments

JacinTatt Avatar
101 months ago
I held an iPad Air for the first time today in a Telstra store and immediately any doubts I had about the product vanished. It was super smooth using it, incredibly light and my hand didn't get sore holding it. It was sitting beside some Android-based tablets. I put the iPad Air down and started using one and audibly laughed at how clunky, slow and unnatural it felt in comparison.
Score: 11 Votes (Like | Disagree)
Taz Mangus Avatar
101 months ago
Tim Cooke wants to know where to send the check?

Really, someone named Tim Cooke is going to send people checks? Cool.
Score: 4 Votes (Like | Disagree)
lincolntran Avatar
101 months ago
iPad Mini retina will outpace iPad Air. :cool:
Score: 3 Votes (Like | Disagree)
D.T. Avatar
101 months ago
Of course it has better adoption rate than the iPad 4. That thing came out about half year after the iPad 3.

Yeah, the 4 was bit of a kick-in-the-ribs. It's an excellent product, and I upgraded from a 3 to a 4, but that shortened cycle made a lot of buyers hold off for the next [this] model.

----------

Personally waiting for the Retina Mini. Went to check out the iPad Air and wasn't impressed with the weight enough to change my mind from the Mini. Yes it's lighter than my iPad 2 that I sold couple weeks ago but it still feels like someone just ripped a small notebook screen off and started using it as a tablet, just slightly too big. I think I've just gotten really comfortable with using the girlfriends Mini over the last few weeks.

Mini to me just feels right, sort of like how a 13" MacBook is the sweet spot for me compared to the Air feeling like a 15" MacBook.

I love the Mini form factor, and while I haven’t had any actual hands-on with the new Air, I _feel_ like I’m in the same boat as you, that the Mini is still a good bit lighter, smaller, and that with the new display (that’s a higher PPI than the Air), and the up-to-date SoC, it’ll be just about perfect (even if it got a little chubbier ... but we all tend to pick up a few pounds around Nov/Dec :D )
Score: 2 Votes (Like | Disagree)
B4U Avatar
101 months ago
Of course it has better adoption rate than the iPad 4. That thing came out about half year after the iPad 3.
Score: 2 Votes (Like | Disagree)
haruhiko Avatar
101 months ago
I'm absolutely in love with the iPad Air. It's the best iPad since the iPad 2 and the most appealing product of Apple in a long time.

----------

I bet iPad Mini w/Retina Display will see a much higher adoption rate.

It is the biggest upgrade for an iPad in 2 direct iteration. It's going from totally sucks (A5) to incredibly fast (A7) in just one year.

But yeah I think the A7 on Mini will be slightly underclocked compared to the one in iPad Air. Plus the Mini also has much smaller battery meaning the Air wins endurance contest.

To me those things alone worth the extra $100. But of course I love bigger screen and weight reduction is awesome too.

Tough choices between the two, nonetheless.
Actually it's 3 generations, like from the iPad 2 to the Air (5).
Score: 2 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
macos monterey tidbits feature copy

Apple Releases New macOS 12 Monterey Public Beta

Wednesday July 28, 2021 10:19 am PDT by
Apple today seeded the third public beta of the macOS 12 Monterey beta to public beta testers, allowing non-developers to test the new macOS Monterey software ahead of its public release. The third beta comes two weeks after Apple released the second macOS Monterey public beta. Public beta testers can download the macOS 12 Monterey update from the Software Update section of the System...
iOS 15 General Feature Purple

Apple Releases New Public Betas of iOS 15, iPadOS 15, watchOS 8, and tvOS 15

Wednesday July 28, 2021 10:16 am PDT by
Apple today seeded the third betas of iOS and iPadOS 15 to public beta testers, allowing non-developers to download and test the new updates ahead of their fall release. The third public betas come two weeks after Apple released the second public betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS 15 updates over the air after...
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...