App marketing service Fiksu has been tracking adoption of Apple's recent products, sharing some interesting data today comparing the new iPad Air to previous iPad launches.
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Two days after the launch of the iPad Air, the new tablet's share of overall iPad activity is five times that of the iPad 4 and more than three times that of the iPad mini following their launches last year. The iPad Air currently represents 0.73% of total active iPads after two days, compared to 0.14% for the fourth-generation iPads and 0.21% for the first-generation iPad mini in the same time frame last year.
One caveat for the comparison to last year's data is that the 2012 launches saw staggered releases for Wi-Fi and cellular models, with cellular models shipping at least two weeks later than Wi-Fi models in the first wave of countries. The data also follows a report from research firm Piper Jaffray Friday showing from a small survey that 75% of surveyed iPad Air purchasers on launch day already owned an iPad, compared to only 58% for last year's iPad mini launch.
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In terms of current usage, the iPad Air's 0.7% share of active iPads still pales in comparison to other models, with the iPad mini, iPad 4, iPad 3, iPad 2, and first-generation iPad making up 20.4%, 22.0%, 17.8%, 38.6% and 0.5% of total iPads respectively.
Fiksu is also tracking adoption of the iPhone 5s, iPhone 5c, and iOS 7, finding stronger adoption for iOS 7 than was seen with prior versions of iOS. Fiksu's data shows iOS 7 running on 71.2% of total iOS devices, compared to 62% for iOS 6 and 51% for iOS 5 at this same point following their releases.
Lastly, Fiksu's data on iPhone usage shows the iPhone 5s making up 4.6% of total iPhones and the iPhone 5c making up 2.0% of total iPhones. The iPhone 5 still makes up the largest share among all iPhones with a 37.3% market share, followed by the iPhone 4S and iPhone 4 with 30.4% and 23.2% shares respectively.
Top Rated Comments
Really, someone named Tim Cooke is going to send people checks? Cool.
Yeah, the 4 was bit of a kick-in-the-ribs. It's an excellent product, and I upgraded from a 3 to a 4, but that shortened cycle made a lot of buyers hold off for the next [this] model.
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I love the Mini form factor, and while I havent had any actual hands-on with the new Air, I _feel_ like Im in the same boat as you, that the Mini is still a good bit lighter, smaller, and that with the new display (thats a higher PPI than the Air), and the up-to-date SoC, itll be just about perfect (even if it got a little chubbier ... but we all tend to pick up a few pounds around Nov/Dec :D )
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Actually it's 3 generations, like from the iPad 2 to the Air (5).