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Apple Joins Group Investment in OLED Microdisplay Company eMagin Amid Ongoing AR/VR Efforts [Update: Not True]

Update: EMagin's Chief Financial Officer Jeffrey Lucas told Bloomberg that Apple has not invested in the company, despite the document filed with the Securities and Exchange commission. Emagin listed the companies in the document because it "has had discussions with them at industry events." Lucas says Apple did not actually invest in the company and the filing was misinterpreted. Apple has joined a group of companies investing in OLED microdisplay maker eMagin, believed to be part of Apple's overall virtual and augmented reality hardware strategy. LG, Valve, Immerex, and Stillwater Holdings have all joined in on the investment with Apple, which is said to be worth up to a total of $10.6 million (via TechCrunch). eMagin confirmed the investment, stating that it will use the money for "working capital and general corporate purposes." The company created "a new kind of display" to use in VR headsets that allows for sharper images, which it believes will help fuel the "next generation" of AR and VR devices. eMagin’s technology is notable in that it has created a new kind of display that can be used in VR headsets, which provides a sharper image by using a denser layout of lines (versus the pixels commonly used in existing products). This helps reduces the so-called “screen door” effect on the display and makes what you see up close through the headset much sharper. “We believe that our direct patterning technology is a key differentiator for enabling next generation AR/VR hardware for the consumer and enterprise segments because of the brightness and