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15% Tariff Hitting AirPods, Apple Watch, HomePod and More in the U.S. This Sunday

Starting this Sunday, Apple's AirPods, Apple Watch, headphones, some iMacs, HomePod, and other products will be impacted by a 15 percent tariff as part of the United States' ongoing trade dispute with China, reports Bloomberg. The tariffs were entered into the Federal Register today and will go into effect on 12:01 a.m. local time on Sunday in Washington, D.C. for products entering the U.S. or being pulled from warehouses for use in the United States. Apple devices set to be impacted include the Apple Watch and Apple Watch bands, AirPods, HomePod, some Beats headphones, and some iMacs. Bloomberg says that repair parts for iPhones could also be affected, as could the NAND flash storage used in iPhones. Apple analyst Ming-Chi Kuo said earlier in August that he believes Apple will absorb most of the U.S. tariff costs on its devices "in the mid-short term" rather than raising prices for consumers. Apple has been expanding its production facilities in countries like India and Vietnam, which, in the long term, will diversify manufacturing beyond China and alleviate tariff concerns. Apple CEO Tim Cook recently met with U.S. president Donald Trump at Trump's Bedminster golf club, where Cook reportedly made a "good case" that tariffs would put Apple at a disadvantage with rivals like Samsung. "I thought he made a very compelling argument, so I'm thinking about it," Trump told reporters. Apple in June also sent a letter to the Trump Administration urging against the tariffs because it would reduce Apple's

Trump Says Tim Cook Made 'Good Case' That Tariffs Would Put Apple at Disadvantage With Rivals Like Samsung

Apple CEO Tim Cook and U.S. President Donald Trump met for dinner on Friday evening, and Trump has since told reporters that the two discussed the impact of U.S. tariffs on Apple products imported from China. Melania Trump, Donald Trump, and Tim Cook in August 2018 Trump said Cook "made a good case" that tariffs could put Apple at a disadvantage given that rival Samsung's products would be less impacted by the tariffs, according to Reuters. "I thought he made a very compelling argument, so I'm thinking about it," Trump said, speaking at an airport in Morristown, New Jersey. The U.S. plans to impose an additional 10 percent tariff on approximately $300 billion of Chinese imports on September 1, but last week it delayed the tariff to December 15 for products including the iPhone, iPad, and MacBooks. Other products like the Apple Watch, AirPods, and HomePod are still set to be impacted September 1. In a letter to the Trump administration in June, Apple urged against the tariffs, claiming that they would reduce the company's contribution to the U.S. economy and weigh on its global competitiveness. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple Says Trump's Tariffs Will Reduce Its Economic Contributions and Global Competitiveness

Apple has urged the Trump administration not to proceed with tariffs of up to 25 percent on a fourth set of goods imported from China, which would impact nearly all of its products, including the iPhone, iPad, Mac, Apple Watch, Apple TV, AirPods, Beats, HomePod, batteries, repair parts, and more. In a letter sent to United States Trade Representative Robert Lighthizer [PDF] this week, Apple warned that the tariffs would reduce the company's contributions to the U.S. economy and weigh on its global competitiveness:U.S. tariffs on Apple's products would result in a reduction of Apple's U.S. economic contribution. U.S. tariffs would also weigh on Apple's global competitiveness. The Chinese producers we compete with in global markets do not have a significant presence in the U.S. market, and so would not be impacted by U.S. tariffs. Neither would our other major non-U.S. competitors. A U.S. tariff would, therefore, tilt the playing field in favor of our global competitors. We urge you not to proceed with these tariffs. Thank you for your consideration of our comments.Apple outlined many of its economic contributions in the letter, referring to itself as a "proud U.S. company" that is both the largest corporate taxpayer and one of the largest job creators in the country:Apple is a proud U.S. company and one of the largest job creators in the United States. We are responsible for over 2 million jobs across all 50 states, including Apple's direct employees, employees at our manufacturing and retail partners, and Americans who make their living in the vibrant and

Tim Cook Changes Twitter Name to 'Tim Apple' After President Trump's Name Flub

In a meeting of the Workforce Policy Advisory Board yesterday, U.S. President Donald Trump mistakenly referred to Apple CEO Tim Cook as "Tim Apple" in a flub that quickly spread around the internet. Cook today joined in on the fun and changed his name on Twitter from Tim Cook to "Tim ," referencing Trump's mistake. During yesterday's meeting, Cook was sitting right next to Trump when Trump referred to him as Tim Apple and he managed to keep a straight face at the time."We're going to be opening up the labor forces because we have to. We have so many companies coming in. People like Tim - you're expanding all over and doing things that I really wanted you to do from the beginning. You used to say, 'Tim, you gotta start doing it here,' and you have really put a big investment in our country. We appreciate it very much, Tim Apple."Trump's mistake went viral on Twitter, spurring endless jokes and comments, especially because it's not the first time he's done it. Last year, he introduced Lockheed Martin CEO Marillyn Hewson as "Marillyn Lockheed." Trump just called Apple CEO Tim Cook “Tim Apple” pic.twitter.com/gTHHtjWvc9— Sean O'Kane (@sokane1) March 6, 2019 Cook was at the meeting because he's a member of the Workforce Policy Advisory Board. The board was put together to make recommendations on policies to "to develop and implement a strategy to revamp the American workforce to better meet the challenges of the 21st century." Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located

Tim Cook Named to President Trump's American Workforce Policy Advisory Board

The U.S. Department of Commerce today announced the 25 members of the Trump administration's new American Workforce Policy Advisory Board, including Apple CEO Tim Cook and IBM CEO Ginni Rometty. The advisory board's recommendations will help guide the National Council for the American Worker's efforts to establish a strategy to ensure that American students and workers have access to "affordable, relevant, and innovative education and job training that will equip them to compete and win in the global economy." The board, co-chaired by U.S. Secretary of Commerce Wilbur Ross and Advisor to the President Ivanka Trump, is expected to help address a "skills crisis" due to the rapidly increasing use of technology, automation, and artificial intelligence that is shaping many industries across the United States. The full list of members:Jay Box, President, Kentucky Community and Technical College System Walter Bumphus, President & CEO, American Association of Community Colleges Jim Clark, President & CEO, Boys & Girls Clubs of America Tim Cook, CEO, Apple Tom Donohue, CEO, U.S. Chamber of Commerce Juanita Duggan, President & CEO, National Federation for Independent Business Elizabeth Goettl, President & CEO, Cristo Rey Network Marillyn Hewson, Chairman, President, & CEO, Lockheed Martin Eric Holcomb, Governor, Indiana Barbara Humpton, CEO, Siemens USA Al Kelly, CEO, Visa Vi Lyles, Mayor, Charlotte, North Carolina Bill McDermott, CEO, SAP America Sean McGarvey, President, North America’s Building and Trades Unions Doug McMillon, President & CEO, Walmart Cra

Apple CEO Tim Cook Joins Coalition Renewing Push for Immigration Reform

Apple CEO Tim Cook, Amazon CEO Jeff Bezos, Google CEO Sundar Pichai, Twitter CEO Jack Dorsey, Facebook CEO Mark Zuckerberg, and others have signed a new letter urging Congress to pass bipartisan legislation that would enable more than 700,000 immigrants to legally work and live in the United States (via CNBC). The coalition's letter to help "Dreamers" will be featured in a full-page ad in The New York Times today. The term Dreamers refers to individuals who were brought to the United States at a young age when their parents or guardians illegally immigrated into the country. Under the Deferred Action for Childhood Arrivals (DACA) program, these people are protected and can gain legal work status in the United States. "With the re-opening of the federal government and the presumptive restart of immigration and border security negotiations, now is the time for Congress to pass a law to provide Dreamers the certainty they need. These are our friends, neighbors, and coworkers, and they should not have to wait for court cases to be decided to determine their fate when Congress can act now," they wrote in the letter. "We have seen time and again that the overwhelming majority of Americans of all political backgrounds agree that we should protect Dreamers from deportation," the letter said. "American employers and hundreds of thousands of Dreamers are counting on you to pass bipartisan, permanent legislative protection for Dreamers without further delay." Apple and Tim Cook have been supporting DACA for years, and Cook began writing letters in support of

Apple Continued to Spend Near-Record Amounts of Money Lobbying the Trump Administration in 2018

Apple spent $6.6 million on lobbying the U.S. government in 2018, after spending a record $7.1 million in 2017, according to disclosure forms (Q1, Q2, Q3, Q4) filed with the Office of the Clerk of the U.S. House of Representatives. Apple's lobbying expenses have increased significantly since the Trump administration assumed office two years ago, with the iPhone maker spending more than ever before to influence the current government on issues such as privacy, education, climate change, trade, immigration, tax reform, and patent reform. The largest amount Apple ever spent on lobbying Obama's administration in a single year was $4.6 million in 2016, his last year in office. Apple also lobbied the government on the development of autonomous vehicle technologies, regulation of mobile medical applications, and distribution of video programming, hinting at some of the company's upcoming products and services, such as its widely expected streaming TV service later this year. Apple CEO Tim Cook has maintained a civil relationship with Trump, but he has disagreed with some of the President's policies and actions as it relates to immigration, trade agreements with China, and beyond. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook Told Donald Trump China Tariffs Are 'Not the Right Approach' in Recent Meeting

Apple CEO Tim Cook conducted a private meeting with United States President Donald Trump on Wednesday, April 25, where the discussion was said to be focused "on trade." Following a recent interview with Bloomberg Television, Cook divulged more details about the meeting, mentioning that the two men discussed topics like recently imposed tariffs on China and the Deferred Action for Childhood Arrivals program. In late March, Trump launched 25 percent tariffs on around $50 billion worth of Chinese products, citing a "tremendous intellectual property theft problem" in previous U.S./China trade relations. In the new interview, which happened on "The David Rubenstein Show: Peer-to-Peer Conversations," Cook admitted previous trade policies had their drawbacks, but still held that Trump's tariffs are "not the right approach" in this situation. Apple CEO Tim Cook at the Executive Tech Summit at Trump Tower in December 2016 “It’s true, undoubtedly true, that not everyone has been advantaged from that -- in either country -- and we’ve got to work on that,” Cook said. “But I felt that tariffs were not the right approach there, and I showed him some more analytical kinds of things to demonstrate why.” The two also discussed the Deferred Action for Childhood Arrivals program, which protects young immigrants who were brought into the U.S. as children from deportation. The Trump administration's decision to end DACA was blocked in January by a federal judge in San Francisco, and today representatives of the administration will attempt to convince the 9th U.S. Circuit Court of Appeals

Trump's Planned Tariffs on Imported Steel and Aluminum Would Likely Apply to Apple Products

U.S. President Donald Trump on Thursday said he plans to impose tariffs of 25 percent on imported steel and 10 percent on imported aluminum to protect domestic producers. Trump is expected to sign the formal order next week, and he promised that it will remain in effect for a "long period of time." The controversial plan would almost certainly apply to Apple products like iPhones, iPads, and Macs, which contain a significant amount of the metals. The latest 15-inch MacBook Pro contains 740 grams of aluminum, for example, while the iPhone X contains 58 grams of stainless steel for its frame. The details of Trump's plan aren't fully clear yet, however, according to Bloomberg News. If the tariffs only apply to raw materials, for instance, then Apple would be largely unaffected since the majority of its devices are assembled in Asia and shipped to the United States as finished products. If the duties do apply to finished products, analyst Gene Munster speculated Apple's costs to make Macs and iPhones could rise as much as 0.2 percent, assuming the tax is a percentage of the steel and aluminum used in the devices. Apple's domestic manufacturing is limited to the Mac Pro, assembled in Austin, Texas. The high-end computer contains 3,660 grams of aluminum and steel imported from outside of the United States, making it subject to the proposed tariffs. However, the Mac Pro is only produced in limited quantities. The biggest question is whether the impact on Apple's profit margins would lead the company to raise the prices of Macs and iPhones, but given the company's

Apple Spent $7 Million in 2017 Lobbying the U.S. Government Over Encryption, Immigration, and More

A new report out today by Recode examined how major technology companies spent a record amount of money lobbying the United States government in 2017, over issues like net neutrality, encryption, immigration, and more. In total, Apple, Amazon, Facebook, and Google spent about $50 million lobbying the government last year, and of that Apple alone spent $7 million. Apple CEO Tim Cook attending an executive tech summit at Trump Tower in 2016 Apple's spending on lobbying grew from just over $4 million in 2014 to about $4.5 million in 2015 and 2016, before greatly increasing to $7 million in 2017. In terms of lobbying, this was a record spending amount for the company, and Apple's areas of focus were said to have been encryption and immigration. The last time Apple's lobbying amount emerged was in July 2017, when it was reported that Apple spent $2.2 million lobbying the government between April 1 and June 30, 2017. Apple, Amazon, Facebook and Google cumulatively racked up a roughly $50 million tab fighting off President Donald Trump and an onslaught of new federal regulations last year — a reflection that the tech industry is increasingly under political siege in the nation’s capital. And Apple shelled out $7 million — again, more than ever — to lobby the U.S. government over the same period. The iPhone giant continued to press forward on issues like encryption and immigration. And the company — like the rest of the industry — advocated for the tax reform law recently signed by Trump. For the other companies, Google spent the most at more than $18 million in lobbying

Apple and Other Companies Fear 'Looming End' of H-1B Work Visa Spousal Protection Program

Apple, Google, Facebook, Microsoft, and other technology companies have sent a message to the Trump administration through various Washington, D.C. lobbying groups, urging President Trump to keep protecting spouses of immigrants who work in the U.S. with H-1B visas. The companies reportedly fear a "looming end" to the program that protects these spouses and allows them to work in the U.S., as it could cause "immense trouble" for many of their workers and potentially lead to large swaths of H-1B employees having to "reconsider working for U.S. companies at all" (via Recode). The spousal work permit program began in 2015 under the Obama administration, allowing spouses of high-skilled immigrants to be granted work authorizations while in the process of seeking lawful permanent resident status. The Trump administration has worked throughout 2017 to fundamentally reevaluate the program, and in November the Department of Homeland Security noted imminent plans to "propose to rescind" the final rule and remove H-4 dependent spouses "from the class of aliens eligible for employment authorization." Apple CEO Tim Cook attending an executive tech summit at Trump Tower in 2016 Now, a coalition of tech companies have responded with a statement, noting that spouses are "eager to work" to support their families. Their statement also describes fear of an "increased risk" of losing long-term employees. “We represent employers who are committed to growing the U.S. economy and creating jobs for American workers. However, we cannot achieve these goals unless companies can recruit

Tim Cook Says 250 Apple Employees Are 'Dreamers' as Donald Trump's Decision on DACA Nears

Apple CEO Tim Cook on Sunday tweeted that Apple employs 250 so-called "dreamers," or individuals who were brought to the United States at a young age when their parents or guardians illegally immigrated to the country. Image: Nicholas Kamm/Associated Free Press/Getty Images "I stand with them," said Cook. "They deserve our respect as equals and a solution rooted in American values." 250 of my Apple coworkers are #Dreamers. I stand with them. They deserve our respect as equals and a solution rooted in American values.— Tim Cook (@tim_cook) September 3, 2017 Cook's tweet comes shortly before U.S. President Donald Trump is expected to announce whether he will end the Deferred Action for Childhood Arrivals (DACA) immigration program as he promised. Last week, Cook and around 300 other business leaders signed an open letter urging Trump to preserve the program, and to pass the bipartisan DREAM Act or similar legislation as a permanent solution. DACA allows many illegal immigrants who entered the United States at age 16 or under to receive a renewable two-year period of deferred action from deportation, and eligibility for a work permit in the country. The program was created by way of an executive order signed by former President Barack Obama in 2012. Trump vowed to end DACA during his presidential campaign, but he later admitted it would be a tough decision. Trump said young individuals enrolled in the program will be treated with "great heart." If the program is ended, nearly 800,000 undocumented young individuals that fall under its protections would have

Apple CEO Tim Cook and Other Leaders Sign Letter Asking Trump to Protect DACA Program

Hundreds of chief executive officers, chief operating officers, chairmen, presidents, and other business leaders have added their signatures to an open letter asking President Trump to preserve the Deferred Action for Childhood Arrivals (DACA) program. The program protects young adults brought illegally into the U.S. -- called "Dreamers" -- and grants them the "basic opportunity to work and study without the threat of deportation," through the opportunity of gaining legal work permits (via Recode). Signatories include Apple CEO Tim Cook, Microsoft CEO Satya Nadella, Netflix CEO Reed Hastings, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, Emerson Collective President Laurene Powell Jobs, and many more. Trump is expected to announce a policy change today in regards to DACA, where it's believed that under the new policy the government will cease granting work permits to new Dreamers entering the U.S. Current Dreamers will reportedly be able to stay in the country until their permits run out, but would then find themselves unable to renew their work authorizations. That would allow the nearly 800,000 individuals currently protected under DACA to remain in the U.S. for around two years, but the new letter implores Trump and the U.S. government to preserve DACA entirely. Unless we act now to preserve the DACA program, all 780,000 hardworking young people will lose their ability to work legally in this country, and every one of them will be at immediate risk of deportation. Our economy would lose $460.3 billion from the national GDP and $24.6 billion in

Apple CEO Tim Cook Evades Questions on Alleged Plans to Build Three 'Big' U.S. Factories

Last week, United States President Donald Trump told The Wall Street Journal that Apple had plans to build three "big, big, big" manufacturing plants in the United States, a statement that allegedly came from Apple CEO Tim Cook. Unsurprisingly, Cook was questioned about the president's statement during the question and answer portion of today's earnings call, and he deftly dodged it by highlighting Apple's overall efforts to increase jobs in the United States. Apple CEO Tim Cook at the Executive Tech Summit at Trump Tower in December of 2016 Cook said Apple has created two million jobs in the United States, across three separate categories. The first, responsible for about 2/3rds of those jobs, is the App Store and the Apple developer community. Cook said Apple is making an enormous effort in this area by encouraging children and college students to get into coding through Swift-based curriculum that's been introduced in schools around the world. The second category, according to Cook, is Apple's manufacturing purchases. Last year, Apple purchased $50 billion in goods and services from U.S. based suppliers, and has been aiming to increase that. Apple in May announced a $1 billion Advanced Manufacturing Fund meant to encourage innovation among U.S.-based manufacturers. Corning became the first recipient of the fund in mid-May, and Cook says the money will be used to expand the company's Kentucky plant to make innovative glass. "There are several plants that can benefit from having some investment to grow, expand, or set up ship in the U.S. for the first

Tim Cook and Other Leaders Contacted by Trump Administration for STEM Education Advice

Members of the Trump administration have begun contacting technology, education, and business leaders to ask for advice on "shaping funding approaches" for education related to science, technology, engineering, and math (STEM) in United States schools (via Bloomberg). Ivanka Trump is said to be involved in the effort, along with the president's special assistant for technology initiatives, Reed Cordish. The two members of the Trump administration held an hour-long conference call with these politicians, educators, and CEOs on Wednesday, including Apple CEO Tim Cook and Laurene Powell Jobs, with Trump and Cordish specifically asking for advice regarding STEM education in public schools. Not much else is known about the White House's conference call, but the STEM effort is said to be in the "beginning stages," with more outreach to experts expected to follow soon. White House officials including Ivanka Trump have begun an outreach campaign to major technology, business and education leaders including Laurene Powell Jobs and Apple’s Tim Cook for advice on shaping funding approaches to science, technology, engineering and math education in U.S. public schools. The effort is in its beginning stages with more outreach expected to follow, and the administration has not yet settled on details about funding or timetables for the effort, according to one of the people who discussed the call. Others reached out to for the conference call included Lockheed Martin CEO Marillyn Hewson, Accenture North America CEO Julie Sweet, Microsoft President Brad Smith, Arkansas Governor

Apple Plans to Build Three 'Big' Factories in the United States

Apple is planning to build three "big, big, big" manufacturing plants in the United States, Apple CEO Tim Cook reportedly told U.S. President Donald Trump. The news was shared by Trump in an interview with The Wall Street Journal. Apple CEO Tim Cook at the Executive Tech Summit at Trump Tower in December of 2016 Cook is said to have promised to build "three big plants, beautiful plants," but little additional information is available. What those plants will manufacture is unclear, as is their potential location."I spoke to [Mr. Cook], he's promised me three big plants--big, big, big," Mr. Trump said as part of a discussion about business-tax reform and business investment. "I said you know, Tim, unless you start building your plants in this country, I won't consider my administration an economic success. He called me, and he said they are going forward."Apple representatives declined to provide clarification on Trump's statement. Apple has been investigating manufacturing in the United States since Trump said "we're going to get Apple to start building their damn computers and things in this country instead of other countries," during a campaign speech at Virginia's Liberty University in 2016. At the time, Trump threatened to introduce a 45 percent tax on products imported from China. Following pressure from Trump, Apple reportedly asked its suppliers Foxconn and Pegatron to look into making iPhones in the United States. While Pegatron declined, Foxconn is planning to build a TFT-LCD factory in the United States, with the latest rumors suggesting the company

Apple Has Spent Record $2.2 Million Lobbying Trump Administration Over Past Three Months

Apple spent an all-time high $2.2 million lobbying Donald Trump's federal government between April 1 and June 30, 2017, according to a disclosure form filed by the Office of the Clerk of the U.S. House of Representatives. Image: Drew Angerer—Getty Images That amount is by far the most Apple has ever spent on lobbying in a single quarter, eclipsing the previous record of nearly $1.4 million spent during Trump's first three months as President of the United States. Apple has now spent nearly $3.6 million on lobbying during the first six months of his term. The extra $800,000 that Apple spent between April 1 and June 30 of this year, compared to January 1 to March 31, is its largest ever quarter-over-quarter increase in lobbying expenses. Apple had never increased its lobbying spending by more than $330,000 from one quarter to the next before now. Apple's surge in spending is perhaps no surprise, as the company has disagreed with Trump on a number of fundamental issues, ranging from his temporary immigration ban to withdrawing from the Paris climate agreement. "There are clearly areas where we're not nearly on the same page," said Tim Cook, Apple CEO, in a recent interview with Bloomberg Businessweek. Nonetheless, Cook has showed a willingness to work with Trump so far. By comparison, Apple spent $1.12 million lobbying between April 1 and June 30 of 2016, the final year of Barack Obama's administration, meaning it has nearly doubled its spending in just one year. Apple spent around $730,000 during the first six months of Obama's presidency, according to 2009 di

Tim Cook and Other CEOs Meeting With Trump Today to Discuss Using Tech to Reduce Government Spending [Updated]

Apple CEO Tim Cook and Amazon CEO Jeff Bezos are among a group of technology leaders meeting with President Donald Trump at the White House today, with plans to discuss how the government can begin cutting waste and improving services. The Trump administration believes there is an "economic opportunity" to save as much as $1 trillion over the next ten years, and is seeking the advice of a group of tech CEOs on the best way to reduce government spending through technology (via Reuters). Methods looked at by the Trump administration are said to include cutting government information technology costs, reducing government costs through improved IT services, leveraging government buying power, and reducing fraud across government agencies. President Donald Trump will meet with the chief executives of technology companies including Apple Inc and Amazon.com Inc on Monday as the White House looks to the private sector for help in cutting government waste and improving services. White House officials said on a conference call on Friday that the administration believed there was an "economic opportunity" to save up to $1 trillion over 10 years by significantly cutting government information technology costs, reducing government costs through improved IT, leveraging government buying power and cutting fraud across government agencies. The meeting with nearly 20 chief executives comes as the White House pushes to shrink government, cut federal employees and eliminate regulations. Many business executives are eager to work with the new administration as they face

Tim Cook Talks HomePod, AR, and How America is 'More Important Than Bloody Politics' in New Interview

Bloomberg Businessweek sat down with Apple CEO Tim Cook last week to discuss a collection of topics related to Apple and the tech industry, including augmented reality, the legacy that Steve Jobs left behind, the HomePod, and the opinions he has following his work with U.S. President Donald Trump. Bloomberg Businessweek's full interview with Tim Cook will appear in the Sunday, June 19 edition of the magazine, but for now the site has shared a few interesting snippets from the talk. One of the major talking points of the interview centered around the HomePod, Apple's new Siri-based speaker for the home that the company says will have a focus on high quality audio playback. When asked whether or not he thinks people will actually pay $349 for a HomePod, Cook pointed out the same question that gets brought up heading into the launch of every new Apple product. Image via Bloomberg Businessweek If you remember when the iPod was introduced, a lot of people said, “Why would anybody pay $399 for an MP3 player?” And when iPhone was announced, it was, “Is anybody gonna pay”—whatever it was at that time—“for an iPhone?” The iPad went through the same thing. We have a pretty good track record of giving people something that they may not have known that they wanted. When I was growing up, audio was No. 1 on the list of things that you had to have. You were jammin’ out on your stereo. Audio is still really important in all age groups, not just for kids. We’re hitting on something people will be delighted with. It’s gonna blow them away. It’s gonna rock the house. The main iOS

Apple CEO Tim Cook to Attend White House for Kushner-Led Tech Summit

Apple CEO Tim Cook will visit the White House later this month for the first meeting of U.S. President Donald Trump's American Technology Council, a report revealed on Thursday. Amazon CEO Jeff Bezos and Microsoft CEO Satya Nadella are also expected to be in attendance, but Facebook has not yet responded to its invitation to the event. The meeting, which was formed as part of an effort to modernize government technology and digital services, will include a gathering of top executives followed by smaller sessions on specific topics, such as technology sales to government agencies and cloud computing, according to Bloomberg. The council will be led by Trump's son-in-law and senior advisor Jared Kushner and will be attended by government officials including the U.S. chief technology officer, said people with knowledge of the matter. Eleven companies have been invited to participate in the June 19 summit, . The meeting comes just a few weeks after Cook and Nadella publicly criticized the Trump administration for its decision to withdraw from the Paris climate agreement. Technology companies including Apple, Microsoft, Google, and Facebook have also been critical of a proposed U.S. travel ban on passengers from majority-Muslim countries, with the companies being among 97 that filed a legal brief in February opposing the ban. Trump held a roundtable discussion with tech executives in December, before his inauguration. The meeting focused on jobs, trade, immigration, and China relations. Afterwards, industry leaders said an area of broad agreement was the