Trump Responds to Apple Keeping Diversity Policies

In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.

cook trumpTim Cook meeting with President Trump in 2017

"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote.

Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of shareholders voted against a proposal that asked the company to consider abolishing its Inclusion & Diversity policies and goals.

The proposal was submitted by the U.S. National Center for Public Policy Research, which calls itself a "non-partisan, free-market, independent conservative think tank." The organization said that DEI programs pose "litigation, reputational, and financial risks to companies, and therefore financial risks to their shareholders."

Apple recommended that shareholders vote against the proposal, labeling it as an attempt to "micromanage" the company's business operations. Apple said that it already actively monitors its operations to maintain compliance with applicable non‑discrimination laws. During the shareholder meeting, Apple CEO Tim Cook acknowledged that the company may be forced to make changes to its DEI policies in the future, as required by law. Trump believes that Apple should get rid of the policies, rather than modify them.

In any case, Cook told shareholders that Apple will always have a culture of belonging.

"We strive to create a culture of belonging where everyone can do their best work," said Apple, in its annual shareholders meeting notice.

Trump has criticized DEI programs since returning to the White House. Last month, he signed an executive order that "terminates 'diversity, equity, and inclusion' (DEI) discrimination in the federal workforce." In response, some other tech companies like Google have scaled back DEI policies in recent weeks.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...

Top Rated Comments

breather Avatar
19 weeks ago
Trump can't decide who Apple hires or not.
Score: 162 Votes (Like | Disagree)
spazzcat Avatar
19 weeks ago
Trump, how many businesses have you bankrupted now? When you can run a business as successfully as Apple, you can tell them how to run their company.
Score: 160 Votes (Like | Disagree)
Reverend Benny Avatar
19 weeks ago
I'm amazed that Trump has the time to focus on stuff like this. There must be other things that's more important.
Score: 110 Votes (Like | Disagree)
I7guy Avatar
19 weeks ago
Wrong president Trump. Stay out of corporations legal hiring practices.
Score: 103 Votes (Like | Disagree)
eRondeau Avatar
19 weeks ago
Apple will be on the right side of history with this decision.
Score: 101 Votes (Like | Disagree)
TSE Avatar
19 weeks ago
Apple is a private company and can do what it wants! What happened to the right saying government should keep its hands out of business?!
Score: 85 Votes (Like | Disagree)