Trump Responds to Apple Keeping Diversity Policies

In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.

cook trumpTim Cook meeting with President Trump in 2017

"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote.

Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of shareholders voted against a proposal that asked the company to consider abolishing its Inclusion & Diversity policies and goals.

The proposal was submitted by the U.S. National Center for Public Policy Research, which calls itself a "non-partisan, free-market, independent conservative think tank." The organization said that DEI programs pose "litigation, reputational, and financial risks to companies, and therefore financial risks to their shareholders."

Apple recommended that shareholders vote against the proposal, labeling it as an attempt to "micromanage" the company's business operations. Apple said that it already actively monitors its operations to maintain compliance with applicable non‑discrimination laws. During the shareholder meeting, Apple CEO Tim Cook acknowledged that the company may be forced to make changes to its DEI policies in the future, as required by law. Trump believes that Apple should get rid of the policies, rather than modify them.

In any case, Cook told shareholders that Apple will always have a culture of belonging.

"We strive to create a culture of belonging where everyone can do their best work," said Apple, in its annual shareholders meeting notice.

Trump has criticized DEI programs since returning to the White House. Last month, he signed an executive order that "terminates 'diversity, equity, and inclusion' (DEI) discrimination in the federal workforce." In response, some other tech companies like Google have scaled back DEI policies in recent weeks.

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Top Rated Comments

breather Avatar
20 weeks ago
Trump can't decide who Apple hires or not.
Score: 162 Votes (Like | Disagree)
spazzcat Avatar
20 weeks ago
Trump, how many businesses have you bankrupted now? When you can run a business as successfully as Apple, you can tell them how to run their company.
Score: 160 Votes (Like | Disagree)
Reverend Benny Avatar
20 weeks ago
I'm amazed that Trump has the time to focus on stuff like this. There must be other things that's more important.
Score: 110 Votes (Like | Disagree)
I7guy Avatar
20 weeks ago
Wrong president Trump. Stay out of corporations legal hiring practices.
Score: 103 Votes (Like | Disagree)
eRondeau Avatar
20 weeks ago
Apple will be on the right side of history with this decision.
Score: 101 Votes (Like | Disagree)
TSE Avatar
20 weeks ago
Apple is a private company and can do what it wants! What happened to the right saying government should keep its hands out of business?!
Score: 85 Votes (Like | Disagree)