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By MacRumors Staff

AAPL Articles

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Tim Cook Says Apple Will 'Break New Ground' in Generative AI

Wednesday February 28, 2024 9:58 am PST by
Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook. Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back...
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Major Shareholders Planning to Force Apple to Reveal Use of AI

Tuesday February 27, 2024 4:18 am PST by
Some of Apple's biggest investors are set to pressure the company tomorrow to reveal its use of artificial intelligence tools (via the Financial Times). Apple's annual shareholder meeting takes place tomorrow, allowing those with a major stake in the company to put forward proposals. One resolution proposed by the American Federation of Labor and Congress of Industrial Organizations...
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Apple's Q1 2024 Earnings Call Takeaways

Thursday February 1, 2024 2:04 pm PST by
Apple today held its earnings call for the first fiscal quarter of 2024 (fourth calendar quarter of 2023), with Apple CEO Tim Cook and Apple CFO Luca Maestri sharing details on Apple's performance, recent product sales, services growth, and more. We've highlighted the most interesting takeaways from the earnings call. EU App Ecosystem Changes Maestri and Cook were asked about possible...
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Microsoft Overtakes Apple as World's Most Valuable Company [Updated]

Thursday January 11, 2024 6:15 am PST by
Microsoft today overtook Apple as the world's most valuable public company by market value. Apple's share price dropped by just one percent, enabling Microsoft to narrowly pull ahead of Apple at a value of $2.87 trillion. Microsoft has briefly overtaken Apple as the most valuable company since 2018, most recently in 2020 and 2021 when concerns about supply chain shortages dented Apple's...
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Apple to Hold February 1 Earnings Call Just Ahead of Vision Pro Launch

Monday January 8, 2024 6:41 am PST by
Apple has announced that its first earnings call of 2024 will be held on February 1, one day before the Vision Pro launches in the United States. On the call, Apple's CEO Tim Cook and CFO Luca Maestri will discuss the company's earnings results for the first quarter of the 2024 fiscal year. The executives will almost certainly provide some additional commentary about the Vision Pro. A...
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What to Expect From Apple's Earnings Report Tomorrow Following iPhone 15 Launch

Wednesday November 1, 2023 1:02 pm PDT by
Apple will report its earnings results for the fourth quarter of its 2023 fiscal year on Thursday, November 2 at 1:30 p.m. Pacific Time. Apple's CEO Tim Cook and CFO Luca Maestri will discuss the results on a conference call with analysts a half hour later. Keep reading for some key things to know about the quarter, including a recap of new products announced, revenue expectations, and more. ...
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Apple to Report Earnings on November 2 Following iPhone 15 Launch

Wednesday October 4, 2023 8:49 pm PDT by
Apple has announced that it will report its earnings results for the fourth quarter of the 2023 fiscal year on Thursday, November 2. The report will be available at 1:30 p.m. Pacific Time on that day, and Apple's CEO Tim Cook and CFO Luca Maestri will discuss the results on a conference call with analysts at 2:00 p.m. Pacific Time. A live audio stream of the call will be available on Apple's ...
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Tim Cook Nets $41.5 Million After Selling Over 500,000 Apple Shares

Wednesday October 4, 2023 7:37 am PDT by
Apple CEO Tim Cook netted around $41.5 million after taxes this week after selling 511,000 shares of Apple stock that he received as part of a performance-based award, according to a filing released by the U.S. Securities and Exchange Commission. The stock award was determined based on Apple's total shareholder return relative to the other companies in the S&P 500 between the first day of...
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What to Expect From Apple's Earnings Next Week Following New Macs

Thursday July 27, 2023 11:25 am PDT by
Apple will report its earnings results for the third quarter of its 2023 fiscal year on Thursday, August 3 at 1:30 p.m. Pacific Time. Apple's CEO Tim Cook and CFO Luca Maestri will discuss the results on a conference call with analysts a half hour later. Keep reading for some key things to know about the quarter, including a recap of new products announced, revenue expectations, and more. ...
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Apple to Announce Q3 2023 Earnings on August 3 Following New Macs

Monday July 10, 2023 10:46 am PDT by
Apple has announced that it will report its earnings results for the third quarter of the 2023 fiscal year on Thursday, August 3. The report will be available at 1:30 p.m. Pacific Time, and Apple's CEO Tim Cook and CFO Luca Maestri will discuss the results on a conference call with analysts at 2:00 p.m. Pacific Time. A live audio stream of the call will be available on Apple's Investor...
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Apple's Market Valuation Returns to $3 Trillion After Almost 18 Months

Friday June 30, 2023 6:31 am PDT by
Apple's market capitalization has once again hit $3 trillion as the company's shares opened at $191.78 this morning, up just over 1% compared to yesterday's closing price. It has been nearly 18 months since Apple very briefly hit the milestone in January 2022 before declining along with the overall market. At the beginning of this year, Apple's value dipped below $2 trillion, but the...
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AAPL Shares Close at First All-Time Record High Since January 2022

Tuesday June 13, 2023 2:17 am PDT by
Apple shares closed at a new all-time high on Monday, rising 1.6% to finish the regular trading day at $183.79. It was Apple's first closing high since January 2022, barring an intraday record following Apple's Vision Pro unveiling last week. Apple's stock gain this year has resulted in a market capitalization of $2.89 trillion, according to Bloomberg, putting it in range of hitting the $3...
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Tim Cook Says Apple Still Not Considering 'Mass Layoffs'

Thursday May 4, 2023 1:50 pm PDT by
Apple CEO Tim Cook today said he still views mass layoffs as a "last resort," and ensured this is not something the company is considering right now. "I view that as a last resort and, so, mass layoffs is not something that we're talking about at this moment," said Cook, in an interview with CNBC. Major tech companies like Google and Facebook parent Meta have laid off tens of thousands of ...
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What to Expect From Apple's Earnings Results Following New Macs and HomePod

Friday April 28, 2023 8:33 am PDT by
Apple will report its earnings results for the second quarter of its 2023 fiscal year on Thursday, May 4 at 1:30 p.m. Pacific Time. Apple's CEO Tim Cook and CFO Luca Maestri will discuss the results on a conference call for investors a half hour later. Keep reading for some key things to know about the quarter, including a recap of new products announced, revenue expectations, and more. Ne...
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Apple to Announce Q2 2023 Earnings Results on May 4

Tuesday April 4, 2023 3:26 pm PDT by
Apple today announced plans to report its earnings results for the second fiscal quarter (first calendar quarter) of 2023 on Thursday, May 4. The earnings report and investor call afterward will provide insight into the period between late December and March, which is often a slow quarter for Apple following the holiday quarter. Apple in January introduced new M2 Pro and ‌M2‌ Max MacBook Pro ...
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What We Learned About Apple During Today's First Quarter Earnings Call

Thursday February 2, 2023 2:23 pm PST by
Apple today held its first earnings call of 2023, which covers the fourth calendar quarter of 2022. During the call, Apple CEO Tim Cook and Apple CFO Luca Maestri shared several interesting tidbits about recent product sales, services results, and more, and we've highlighted the most interesting parts of the call below. AI On the topic of artificial intelligence, particularly in services,...
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What to Expect From Apple's Earnings — First Revenue Decline Since 2019?

Wednesday February 1, 2023 6:55 am PST by
Apple is set to report its earnings results for the first quarter of its 2023 fiscal year tomorrow at 1:30 p.m. Pacific Time. Apple CEO Tim Cook and Apple CFO Luca Maestri will discuss the results on a conference call for investors a half hour later. Keep reading for some key things to know about the quarter, including a recap of products announced, revenue expectations, and more. New...
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Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year

Thursday January 12, 2023 1:17 pm PST by
Apple CEO Tim Cook's total compensation was $99.4 million in 2022, according to the company's proxy statement released today. His compensation included a $3 million salary, roughly $83 million in stock awards, and $13.4 million in other forms of compensation. Cook's total compensation in 2021 was $98.7 million. Cook will be taking a substantial pay cut in 2023, as noted by Bloomberg's Mark...
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Apple's Annual Shareholders Meeting to Take Place Virtually on March 10

Thursday January 12, 2023 12:43 pm PST by
Apple's annual shareholders meeting is set to take place Friday, March 10 at 9:00 a.m. Pacific Time, according to an SEC filing released today. Those who want to attend, vote, and submit questions during the annual meeting can visit the virtual meeting website and enter a control number included in the Notice of Internet Availability of Proxy Materials provided to shareholders. Apple states...
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Apple's Market Valuation Drops Below $2 Trillion as Stock Price Continues to Fall

Tuesday January 3, 2023 9:18 am PST by
Apple shares are down around 4% today, resulting in the company's valuation falling below $2 trillion for the first time since 2021. Apple's stock is at its lowest price since June 2021 as concerns mount about iPhone supply constraints in China and weakening demand for its products due to persistently high inflation and a looming recession. While the stock market has experienced a broader...