Tim Cook Shoots Down Idea of iOS Adopting RCS Messages: 'Buy Your Mom an iPhone'

Apple CEO Tim Cook has shot down the idea of iOS adopting RCS messaging, a format that would make it significantly easier for iPhone and Android users to send high-quality messages, videos, and photos to each other within the Messages app on iOS.

tim cook data privacy day
During a panel at Kara Swisher's final Code Conference yesterday, Cook was asked why iOS has not yet adopted support for the ‌RCS‌ standard and how Steve Jobs would feel about it (via The Verge), despite repeated calls from the industry for the company to do so. "I don't hear our users asking that we put a lot of energy in on that at this point," Cook said in response to the question.

The lack of ‌RCS‌ support on iOS makes it more difficult for iOS and Android users to communicate, forcing them to in some cases use third-party messaging platforms such as WhatsApp or Telegram. The reporter who asked the question pushed Cook on his response, saying he and his mother find it difficult to send photos and videos to each other because she uses an Android device while they use an ‌iPhone‌. "Buy your mom an ‌iPhone‌," Cook told the reporter who posed the situation.

Android has supported and led the industry in adopting RCS, while Apple has kept only iMessage and the SMS standard available on the ‌iPhone‌. Google recently started a public campaign in an attempt to convince Apple to adopt ‌RCS‌, but Cook's recent comments show Apple is not likely to budge anytime soon.

As noted by The Verge, emails from the Epic Games vs. Apple trial revealed that Apple's senior vice president of software engineering Craig Federighi said that bringing iMessage to Android and making it easier for the two platforms to communicate would "simply serve to remove [an] obstacle to ‌iPhone‌ families giving their kids Android phones."

Top Rated Comments

izyreal Avatar
16 months ago
"Buy your mom an iPhone"
Wow, maybe his mom has an opinion of her own about which phone she wants. Apple is so arrogant sometimes, and it clearly starts at the top :rolleyes:
Score: 100 Votes (Like | Disagree)
xxray Avatar
16 months ago
This is anticompetitive. I get it, Apple is a business and has a big interest in not doing it. But it’s bad for the consumer.
Score: 67 Votes (Like | Disagree)
fel10 Avatar
16 months ago
Damn, talk about an egotistical response. People here will praise Tim but “buy your mom an iPhone” sounds so unprofessional and obnoxious.
Score: 66 Votes (Like | Disagree)
Shanghaichica Avatar
16 months ago
It’s not Apple’s fault that Google messed about for years jumping from one messenger app to another and didn’t come up with anything good. Now they want Apple to bend over backwards to bail them out.
Score: 61 Votes (Like | Disagree)
boss.king Avatar
16 months ago
So, just leave your users with a garbage experience in the hopes that we pressure other people to buy iPhones? Yeah, how about you **** off with that line of thinking, Tim.
Score: 47 Votes (Like | Disagree)
alex2792 Avatar
16 months ago
Apple hates industry standards so the chances of them doing anything pro consumer without being forced by regulators are slim to none. They're still using the stupid lighting port in order to keep selling 10 cent cables for $30 a pop.
Score: 42 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....