Google Urges Apple Not to 'Drop the Ball' on Fixing Messaging in New Billboard Pushing RCS

Google is continuing on with its #GetTheMessage campaign attempting to convince Apple to adopt the RCS messaging protocol, this time taking out a large New Year's-themed ad at Harmon Corner in Las Vegas.

apple android rcs ad
The digital billboard urges Apple not to "drop the ball" on fixing its "pixelated photos and videos."

Hey Apple, it's Android

the ball may have dropped on 2022, but you don't have to drop the ball on fixing your pixelated photos and videos. Here's some code to get the ball rolling...

After the short message, the billboard scrolls through RCS code, ending with a plea to customers to "Help Apple #GetTheMessage," the hashtag that Google has been using for the campaign.

Google launched the "Get the Message" push back in August with a full website highlighting the benefits of RCS, which include support for higher resolution photos and videos, audio messages, and bigger file sizes, along with improved encryption, cross-platform emoji reactions, and more reliable group chats across different devices.


Google has been pestering Apple to adopt RCS for well over a year through the website, pleas on Twitter, billboards, and more, but Apple has made no acknowledgement of Google's efforts. In fact, Apple CEO Tim Cook recently said that RCS is not a priority. "I don't hear our users asking that we put a lot of energy in on that at this point," said Cook.

All major mobile carriers and manufacturers have implemented RCS support, including AT&T, Verizon, T-Mobile, Motorola, Nokia, OnePlus, Samsung, Sony, and others, with Apple remaining the lone holdout.

Tags: Google, RCS

Top Rated Comments

alexandr Avatar
5 weeks ago
Hey Google, focus on your own balls...
Score: 103 Votes (Like | Disagree)
macdaddy43 Avatar
5 weeks ago
It is bad for the consumer when large corporations like Apple refuse such a simple fix in the name of profits. Do I blame them? I can't say that I do, it makes sense that Apple doesn't have any interest in fixing texting. But at the same time, I can't get behind something that ultimately only hurts the consumer, and this does.

Texting iOS to Android is horrible but it doesn't have to be that way, and it shouldn't.
Score: 68 Votes (Like | Disagree)
sw1tcher Avatar
5 weeks ago
I can't help but wonder had Apple designed iMessage to play nicer with other platforms in the beginning that iMessage usage would be greater in other countries instead of WeChat, WhatsApp, Telegram, and Facebook Messanger
Score: 53 Votes (Like | Disagree)
alchemistmuffin Avatar
5 weeks ago
RCS is security issue waiting to happen.

https://www.autobahn-security.com/blog/rcs-hacking-2

And this is why Apple never implemented, and never will. iMessage is still super encrypted and is the gold standard for encrypted messaging.
Score: 43 Votes (Like | Disagree)
rorschach Avatar
5 weeks ago

Apple talks a lot about Privacy as a differentiator for their devices. They should live up to it and start messaging through RCS when the other person is using it on their end.
Encryption isn’t part of the RCS standard. It’s a proprietary Google extension.
Score: 34 Votes (Like | Disagree)
TechieGeek Avatar
5 weeks ago

Encryption isn’t part of the RCS standard. It’s a proprietary Google extension.
Doesn't matter who invented it. End-to-end encryption can occur via RCS, and neither Apple nor Google nor Carriers would have access to your messages.

Apple insisting on sending messages via SMS isn't what a Privacy-concerned company would do.
Score: 34 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
top stories 4feb2023

Top Stories: New HomePod Launches, iOS 16.3.1 Coming Soon, and More

Saturday February 4, 2023 6:00 am PST by
This week saw the launch of the final product from Apple's January hardware announcements, with the second-generation HomePod making its way into customers' hands. Other news and rumors this week included signs of an interim iOS 16.3.1 bug fix update in the works as we await a fresh round of beta testing for a more significant iOS 16.4 update, a report on the potential dangers of using...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...