Google Urges Apple Not to 'Drop the Ball' on Fixing Messaging in New Billboard Pushing RCS

Google is continuing on with its #GetTheMessage campaign attempting to convince Apple to adopt the RCS messaging protocol, this time taking out a large New Year's-themed ad at Harmon Corner in Las Vegas.

apple android rcs ad
The digital billboard urges Apple not to "drop the ball" on fixing its "pixelated photos and videos."

Hey Apple, it's Android

the ball may have dropped on 2022, but you don't have to drop the ball on fixing your pixelated photos and videos. Here's some code to get the ball rolling...

After the short message, the billboard scrolls through RCS code, ending with a plea to customers to "Help Apple #GetTheMessage," the hashtag that Google has been using for the campaign.

Google launched the "Get the Message" push back in August with a full website highlighting the benefits of RCS, which include support for higher resolution photos and videos, audio messages, and bigger file sizes, along with improved encryption, cross-platform emoji reactions, and more reliable group chats across different devices.

Google has been pestering Apple to adopt RCS for well over a year through the website, pleas on Twitter, billboards, and more, but Apple has made no acknowledgement of Google's efforts. In fact, Apple CEO Tim Cook recently said that RCS is not a priority. "I don't hear our users asking that we put a lot of energy in on that at this point," said Cook.

All major mobile carriers and manufacturers have implemented RCS support, including AT&T, Verizon, T-Mobile, Motorola, Nokia, OnePlus, Samsung, Sony, and others, with Apple remaining the lone holdout.

Tags: Google, RCS

Top Rated Comments

alexandr Avatar
10 months ago
Hey Google, focus on your own balls...
Score: 103 Votes (Like | Disagree)
macdaddy43 Avatar
10 months ago
It is bad for the consumer when large corporations like Apple refuse such a simple fix in the name of profits. Do I blame them? I can't say that I do, it makes sense that Apple doesn't have any interest in fixing texting. But at the same time, I can't get behind something that ultimately only hurts the consumer, and this does.

Texting iOS to Android is horrible but it doesn't have to be that way, and it shouldn't.
Score: 68 Votes (Like | Disagree)
sw1tcher Avatar
10 months ago
I can't help but wonder had Apple designed iMessage to play nicer with other platforms in the beginning that iMessage usage would be greater in other countries instead of WeChat, WhatsApp, Telegram, and Facebook Messanger
Score: 53 Votes (Like | Disagree)
alchemistmuffin Avatar
10 months ago
RCS is security issue waiting to happen.

And this is why Apple never implemented, and never will. iMessage is still super encrypted and is the gold standard for encrypted messaging.
Score: 43 Votes (Like | Disagree)
rorschach Avatar
10 months ago

Apple talks a lot about Privacy as a differentiator for their devices. They should live up to it and start messaging through RCS when the other person is using it on their end.
Encryption isn’t part of the RCS standard. It’s a proprietary Google extension.
Score: 34 Votes (Like | Disagree)
TechieGeek Avatar
10 months ago

Encryption isn’t part of the RCS standard. It’s a proprietary Google extension.
Doesn't matter who invented it. End-to-end encryption can occur via RCS, and neither Apple nor Google nor Carriers would have access to your messages.

Apple insisting on sending messages via SMS isn't what a Privacy-concerned company would do.
Score: 34 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
iOS 17

Everything New in iOS 17.1 Beta 1

Wednesday September 27, 2023 1:57 pm PDT by
Just a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...
iPhone 15 Pro lineup

iPhone 15 Pro Overheating Concerns Highlighted in Two More Reports

Thursday September 28, 2023 6:25 am PDT by
iPhone 15 Pro and Pro Max overheating concerns continue to make headlines this week, with the topic highlighted by The Wall Street Journal and Bloomberg. Both of the reports document anecdotal complaints from customers, and outline potential causes, but it's unclear how many devices are actually affected. Bloomberg said the overheating could be caused or compounded by the iPhone's setup...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
iPhone 15 USB C Port Keynote

Some USB-C Power Banks Fail to Work With iPhone 15

Thursday September 28, 2023 2:06 pm PDT by
Apple added a USB-C port to the iPhone 15 lineup this year, allowing it to work with USB-C cables, USB-C power banks, and more. It turns out that some USB-C battery packs are not working properly with Apple's iPhone 15, resulting in charging issues. As highlighted on Reddit and the MacRumors forums, not all existing USB-C power banks can be used with the iPhone 15 models, perhaps due to the...
iOS 17

Apple Releases iOS 17.0.2 and iPadOS 17.0.2 for All iPhones and iPads

Tuesday September 26, 2023 12:47 pm PDT by
Apple today released iOS 17.0.2 and iPadOS 17.0.2 updates, with the software coming five days after the releases of iOS 17.0.1 and iPadOS 17.0.1. Today's iOS 17.0.2 and iPadOS 17.0.2 updates arrive as build 21A351 and can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Note that iOS 17.0.2 was previously made available for iPhone...