Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names.
Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as "iPads Pro," while Gartenberg said "iPad Pros."
Schiller clarified that neither approach was correct. The proper way to refer to more than one iPad Pro is to call them "iPad Pro devices."
@Gartenberg @BenedictEvans @stevesi @macintux One need never pluralize Apple product names. Ex: Mr. Evans used two iPad Pro devices. — Philip Schiller (@pschiller) April 28, 2016
As Business Insider points out, Apple sometimes breaks its own naming rules. In press releases, the company has made mention of "iPhones" in the plural form.
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Edit: Hmmm... as do Tim's Tweets:
Edit 2: Thanks for the up votes guys :). Although, I now feel bad for pointing out these plural tweets. Phil rarely favorites Tweets, and he just favored a Tweet from @JosephRooks saying "He did say 'need not', not that you never can or never should". Therefore I guess Phil is saying it's ok to pluralize their products. (At least that's how I read it - I could be wrong.)