Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names.
Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as "iPads Pro," while Gartenberg said "iPad Pros."
Schiller clarified that neither approach was correct. The proper way to refer to more than one iPad Pro is to call them "iPad Pro devices."
He went on to further state that it would be correct to say "I have 3 Macintosh," or "I have 4 Macintosh computers" when referring to more than one Mac. "Words can be both singular and plural, such as deer and clothes," he explained. By that logic, more than one iPhone would need to be referred to as iPhone devices or iPhone models rather than "iPhones."
As Business Insider points out, Apple sometimes breaks its own naming rules. In press releases, the company has made mention of "iPhones" in the plural form.
Popular Stories
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year.
Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost.
First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...
Apple will end software support for 16 devices this fall across four product lines, with the Apple Watch seeing the most sweeping cull in the product's history.
The full extent of this year's software drops became clear with the announcements of macOS 27 Golden Gate, iPadOS 27, tvOS 27, and watchOS 27 at WWDC this week. The one bright spot is that iOS 27 features identical device support to...
