Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names.
Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as "iPads Pro," while Gartenberg said "iPad Pros."
Schiller clarified that neither approach was correct. The proper way to refer to more than one iPad Pro is to call them "iPad Pro devices."
He went on to further state that it would be correct to say "I have 3 Macintosh," or "I have 4 Macintosh computers" when referring to more than one Mac. "Words can be both singular and plural, such as deer and clothes," he explained. By that logic, more than one iPhone would need to be referred to as iPhone devices or iPhone models rather than "iPhones."
As Business Insider points out, Apple sometimes breaks its own naming rules. In press releases, the company has made mention of "iPhones" in the plural form.
Popular Stories
Apple's Phil Schiller is no longer going to run the App Store or oversee product events, reports Bloomberg. Schiller isn't leaving Apple, but he is narrowing his responsibilities and working on unspecified projects.
Employees at Apple told Bloomberg that 66-year-old Schiller appears to be taking another step toward retirement.
Schiller was Apple's marketing chief until 2020, when he...
Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event that it will be releasing iOS 27 sometime tomorrow – Monday, September 14.
iOS 27 won't be the only release on...
/https://forums.macrumors.com/attachments/629300/)
/https://forums.macrumors.com/attachments/629301/)
/https://forums.macrumors.com/attachments/629302/)
/https://forums.macrumors.com/attachments/629307/)
/https://forums.macrumors.com/attachments/629308/)
