Apple Has Received More Online Orders for New MacBook Pro Than Any Previous Generation

In a wide-ranging interview with The Independent, Apple marketing chief Phil Schiller said the company has received more online orders for the new MacBook Pro so far than any previous-generation MacBook Pro.

And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. So there certainly are a lot of people as excited as we are about it.

2016_macbook_pro_lineupSchiller said the early criticism and debate about the new MacBook Pro has been "a bit of a surprise" to him, but said "that's cool" and common for new Apple products. He attributed the response to a "passionate" customer base.

Are you surprised by how vocal the critics have been?

To be fair it has been a bit of a surprise to me. But then, it shouldn’t be. I have never seen a great new Apple product that didn’t have its share of early criticism and debate — and that’s cool. We took a bold risk, and of course with every step forward there is also some change to deal with. Our customers are so passionate, which is amazing.

We care about what they love and what they are worried about. And it's our job to help people through these changes. We know we made good decisions about what to build into the new MacBook Pro and that the result is the best notebook ever made, but it might not be right for everyone on day one. That’s okay, some people felt that way about the first iMac and that turned out pretty good.

Schiller went on to say the new MacBook Pro is "the best notebook ever made," but admitted it "might not be right for everyone on day one."

I hope everyone gets a chance to try it for themselves and see how great the MacBook Pro is. It is a really big step forward and an example of how much we continue to invest in the Mac. We love the Mac and are as committed to it, in both desktops and notebooks, as we ever have been.

side_2016_macbook_pro
Whereas some companies are blurring the lines between notebooks and tablets, Schiller said the basic L shape "makes perfect sense and won't go away."

You have a surface that you type down on with your hands, with a screen facing you vertically. That basic orientation, that L shape makes perfect sense and won’t go away. The team came up with this idea that you can create a multi-touch surface that’s coplanar with the keyboard and the trackpad but brings a whole new experience into it, one that’s more interactive, with multi-touch.

That response is part of Apple's belief that the Mac and iOS devices are "fundamentally two different products."

Here’s one example of how they should remain distinct: the Mac from the very first has had a menu bar fixed at the top. It’s core to the identity and the experience you get. But iOS doesn’t have a menu at the top. It never will. The thought of pointing at a menu at the top of an iPhone feels wrong.

If you made the Mac a touchscreen you’d have to figure out how to make it a good experience with your finger on a touchscreen. Trust me, we’ve looked at that — it’s a bad experience. It’s not as good or as intuitive as with a mouse and trackpad.

Also interesting: Schiller noted the new MacBook Pro still has a 3.5mm headphone jack because it is a "pro machine," but lacks an SD card reader because it's a "cumbersome" slot best left to adapters or wireless transfers.

Full Article: Apple’s Philip Schiller talks computers, touchscreens, and voice on the new MacBook Pro

Related Roundup: MacBook Pro

Top Rated Comments

(View all)
Avatar
48 months ago
That's what happens when you don't friggin update them for ages and there's pent up demand. Duh...
Score: 193 Votes (Like | Disagree)
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48 months ago
They will always say this. Marketing 101.
Score: 128 Votes (Like | Disagree)
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48 months ago
How can you interview him and not ask him about 1) the pricing 2) the need for a dongle to connect your iphone 3) desktops?
Score: 109 Votes (Like | Disagree)
Avatar
48 months ago
It is the best line up we have ever had™

We are very Excited™

Great Product in the pipeline™

Magic™

Apple has recieved more online order for "insert any Apple product here" than any previews generation™

It is Twice as fast as the previews generation™

This is our best "insert any Apple product here"™

We cannot wait to see what you / developers can do with it"™ (aka we don't know what to use it for please let us know).

EDIT:
You can make the 2017 Keynote with those words...

We are very Excited, insert filler here, we have Great Product in the pipeline, and they are Magic,we are very Excited Apple has recieved more online order for "insert any Apple product here" than any previews generation™but today we announce the new insert any Apple product here" , It is twice as fast as the previews generation and this is our best "insert any Apple product here" ,We cannot wait to see what you / developers can do with it" we are very Excited.

And other 90 minutes of filler (aka how cool we are :D)
Score: 101 Votes (Like | Disagree)
Avatar
48 months ago
The main complaint is the +$500 price bump. Machines are ok.
Score: 96 Votes (Like | Disagree)
Avatar
48 months ago
"We care about what they love and what they are worried about."

LOL.

Yea, please make the next MacBook Pro even thinner .... its just too ****ing thick. Jesus.
Score: 90 Votes (Like | Disagree)

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