Top 7 Best-Selling Smartphones Last Year Were All iPhones
Apple's iPhone models dominated the top 10 best-selling smartphones in 2023, with only Samsung's mid-range devices making the list, according to Counterpoint Research's Global Monthly Handset Model Sales Tracker.
Apple took all top seven positions – a first for the company. iPhone 14 models made up the top three for the series to become the best-selling smartphone of 2023, with the US and China making up half of its sales. The model contributed 19% of the total iPhone sales for 2023.
The iPhone 13 came fourth largely thanks to popularity in Japan and India, while iPhone 15 models took the fifth, sixth, and seventh slots, with the iPhone 15 Pro Max the best-selling model in Apple's newest lineup, despite its relatively late launch in September last year. From the tracker report:
Apple's total sales remained flat in 2023 even as major competitors declined. This stability was partly due to a significant boost from emerging markets like India and the Middle East and Africa (MEA). In 2023, India became the fifth smartphone market to exceed 10 million iPhone unit sales in a single year, highlighting the market's growing importance for Apple. These factors contributed to the iPhone 15 series sales matching the performance of the iPhone 14 series in 2022.
Samsung's budget A series devices filled eighth, ninth, and tenth positions, thanks to their strong value proposition, but none of the Korean company's flagship premium Galaxy phones even made the list.
Counterpoint's research backs up previous data from market research firm IDC, which showed Apple overtook Samsung as the top global smartphone manufacturer in 2023, shipping more phones annually than Samsung for the first time.
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Top Rated Comments
IOW, there are literally HUNDREDS of different Android phones sold all over the world, competing with only 5-10 active iPhone models. So it's clear that, even though individual models of iPhones are at the top of the list, the hundreds of Android models will outweigh those few iPhone models when you look at TOTAL sales.
We are seeing this now with smartphones, which to be honest, is best for the consumer, there is less *need* for the latest and greatest, as the form factor and the overall tech has plateaued, and now it's stability with the occasional gimmick. So it's less about buying the new version every year, and more about only needing to buy when you have the need.
My wife and I both ungraded to 15s (the Plus for her and the Pro for me) from an 11PM and a 12PM respectively, and to be honest, there's not a huge difference aside from obvious snappiness.
tl;dr - The shine has come off smartphones outside the tech community, and that's fine. Apple, Samsung, etc, don't make their big profits from people who hang on sites like this. It's the average consumer who are happy with consistency and not a "innovation for innovation's" sake mentality.