Samsung Narrowing Gap With Apple Watch as Apple's Shipments Fall

While Apple maintained its dominant share of smartwatch shipments in the third quarter of 2021, the company's shipments fell as Samsung made significant gains, according to Counterpoint Research.

Global Top 6 Smartwatch OEMs Q3 2021
Global smartwatch shipments in the third quarter of this year increased by 16 percent overall compared to the same time in 2020, but Apple Watch shipments declined by 10 percent. The drop may be explained by the Apple Watch Series 7 shipping later than usual due to delays, pushing sales of the latest model into the fourth quarter. Customers may also have been reluctant to buy the Apple Watch SE and Apple Watch Series 6 in the third quarter with the expectation of new models arriving soon, suppressing Apple's shipments further.

Meanwhile, Samsung saw its highest number of quarterly smartwatch shipments to date, reclaiming its position as the second biggest smartwatch brand from Huawei. Counterpoint credits the launch of the Galaxy Watch 4 series, Wear OS's expanding app ecosystem, a broader range of models, and well-received features for the company's significantly increased shipments.

Wear OS also made comparatively large gains in terms of operating system market share. watchOS's presence continues to decline with a share of just 22 percent, sustaining a progressive decline since a peak market share of 40 percent in the fourth quarter of 2020.

Smartwatch Shipment Share by OS Q3 2021
Data for the fourth quarter of 2021 and the first quarter of 2022, showing shipments of the Apple Watch Series 7, are likely to give a more accurate presentation of Samsung's growth in the smartwatch market.

Related Forum: Apple Watch

Top Rated Comments

ikramerica Avatar
16 months ago
Apple’s “problem” is two-fold

1. Their watches are so good, you can keep them for many years and be quite happy with them. Only reason to upgrade involves compelling must have new features.

2. The series 7 does not have compelling must have new features…
Score: 33 Votes (Like | Disagree)
rpmurray Avatar
16 months ago
It looks like the brand Others is sweeping the floor with Apple.
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
16 months ago
No way Samsung is going to catch up with Apple. Wait till holidays are over.
Score: 10 Votes (Like | Disagree)
jmgregory1 Avatar
16 months ago

FWIW... I think there really needs to be something like the Watch SE but with always-on display. To get the always on display you have to spend $400. That's more than most people are willing to lay out. Yet after having a Watch 3, which I did love, I would not get another watch without always-on because they really don't activate every timnoe you want them to.

There is a big gap in Apple's watch lineup - something affordable yet highly functional as a watch.

That said, I suspect most of the watches that aren't made by Apple are e-waste.
I haven’t used the AOD on my series 5 since just after I bought it. Part of the reason is the extended battery life you get by not having the screen be always-on, but the other issue is there ZERO reason to have the screen show anything when you’re wearing long-sleeve shirt/sweater/jacket, as you can tell with the attached photo of my series 5.

Attachment Image
Score: 9 Votes (Like | Disagree)
Michael Scrip Avatar
16 months ago

Apple’s “problem” is two-fold

1. Their watches are so good, you can keep them for many years and be quite happy with them. Only reason to upgrade involves compelling must have new features.

2. The series 7 does not have compelling must have new features…
This is true in terms of upgrading a previous Apple Watch to a newer Apple Watch. "I already have a 4, 5, or 6... so why should I buy an Apple Watch 7 ?"

But not everyone with an iPhone has an Apple Watch yet.

There are a billion iPhones out in the world... but only 100 million Apple Watches.

So only 1 in 10 iPhone users have an Apple Watch. There is still some growth opportunity. A lot actually.

:)
Score: 6 Votes (Like | Disagree)
macsplusmacs Avatar
16 months ago
Samsungs are circle shapes.

Just like in Ye Olde Thymes.

How quaint.
Score: 5 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Foldable iPhone 2023 Feature Blue

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he was "positive" that the foldable device would arrive in...
Hero0013

Best Apple Deals of the Week: 2021 MacBook Pro Gets Massive $500 Markdowns as Samsung Discounts TVs and Memory Accessories

Friday January 27, 2023 11:07 am PST by
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Samsung...