Samsung Narrowing Gap With Apple Watch as Apple's Shipments Fall

While Apple maintained its dominant share of smartwatch shipments in the third quarter of 2021, the company's shipments fell as Samsung made significant gains, according to Counterpoint Research.

Global Top 6 Smartwatch OEMs Q3 2021
Global smartwatch shipments in the third quarter of this year increased by 16 percent overall compared to the same time in 2020, but Apple Watch shipments declined by 10 percent. The drop may be explained by the Apple Watch Series 7 shipping later than usual due to delays, pushing sales of the latest model into the fourth quarter. Customers may also have been reluctant to buy the Apple Watch SE and Apple Watch Series 6 in the third quarter with the expectation of new models arriving soon, suppressing Apple's shipments further.

Meanwhile, Samsung saw its highest number of quarterly smartwatch shipments to date, reclaiming its position as the second biggest smartwatch brand from Huawei. Counterpoint credits the launch of the Galaxy Watch 4 series, Wear OS's expanding app ecosystem, a broader range of models, and well-received features for the company's significantly increased shipments.

Wear OS also made comparatively large gains in terms of operating system market share. watchOS's presence continues to decline with a share of just 22 percent, sustaining a progressive decline since a peak market share of 40 percent in the fourth quarter of 2020.

Smartwatch Shipment Share by OS Q3 2021
Data for the fourth quarter of 2021 and the first quarter of 2022, showing shipments of the ‌Apple Watch Series 7‌, are likely to give a more accurate presentation of Samsung's growth in the smartwatch market.

Related Forum: Apple Watch

Top Rated Comments

ikramerica Avatar
2 weeks ago
Apple’s “problem” is two-fold

1. Their watches are so good, you can keep them for many years and be quite happy with them. Only reason to upgrade involves compelling must have new features.

2. The series 7 does not have compelling must have new features…
Score: 33 Votes (Like | Disagree)
rpmurray Avatar
2 weeks ago
It looks like the brand Others is sweeping the floor with Apple.
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
2 weeks ago
No way Samsung is going to catch up with Apple. Wait till holidays are over.
Score: 10 Votes (Like | Disagree)
jmgregory1 Avatar
2 weeks ago

FWIW... I think there really needs to be something like the Watch SE but with always-on display. To get the always on display you have to spend $400. That's more than most people are willing to lay out. Yet after having a Watch 3, which I did love, I would not get another watch without always-on because they really don't activate every timnoe you want them to.

There is a big gap in Apple's watch lineup - something affordable yet highly functional as a watch.

That said, I suspect most of the watches that aren't made by Apple are e-waste.
I haven’t used the AOD on my series 5 since just after I bought it. Part of the reason is the extended battery life you get by not having the screen be always-on, but the other issue is there ZERO reason to have the screen show anything when you’re wearing long-sleeve shirt/sweater/jacket, as you can tell with the attached photo of my series 5.

Attachment Image
Score: 9 Votes (Like | Disagree)
Michael Scrip Avatar
2 weeks ago

Apple’s “problem” is two-fold

1. Their watches are so good, you can keep them for many years and be quite happy with them. Only reason to upgrade involves compelling must have new features.

2. The series 7 does not have compelling must have new features…
This is true in terms of upgrading a previous Apple Watch to a newer Apple Watch. "I already have a 4, 5, or 6... so why should I buy an Apple Watch 7 ?"

But not everyone with an iPhone has an Apple Watch yet.

There are a billion iPhones out in the world... but only 100 million Apple Watches.

So only 1 in 10 iPhone users have an Apple Watch. There is still some growth opportunity. A lot actually.

:)
Score: 6 Votes (Like | Disagree)
macsplusmacs Avatar
2 weeks ago
Samsungs are circle shapes.

Just like in Ye Olde Thymes.

How quaint.
Score: 5 Votes (Like | Disagree)

Related Stories

counterpoint apple watch market share q2 2021

More Than 100 Million People Worldwide Use an Apple Watch

Thursday August 26, 2021 10:13 am PDT by
The Apple Watch continues to be the most popular smart watch on the market, and in Q2 2021, Apple hit a new user base milestone, according to Counterpoint Research's Global Smartwatch Shipments Tracker. There are now more than 100 million active Apple Watch users thanks to the device's design, health features, and related services. It's possible Apple hit this milestone even earlier than...
Apple new macbookpro wallpaper screen 11102020

Mac Shipments Continue to Rise Amid Surge in Demand for PCs [Updated]

Monday July 12, 2021 8:43 am PDT by
Shipments of Macs increased by almost 10 percent in the second quarter of 2021 compared to the same time last year, as the surge in demand for computers continued, according to IDC data. The IDC Worldwide Quarterly Personal Computing Device Tracker shows that worldwide shipments of personal computers, including desktops, notebooks, and workstations, reached 83.6 million units in the second...
apple watch 6s 202009

Apple Discontinues Apple Watch Series 6 as Series 7 Pre-Orders Begin

Friday October 8, 2021 7:03 am PDT by
The Apple Watch Series 6, introduced by Apple in September of last year, has been discontinued following the launch of the new Apple Watch Series 7. Following pre-orders of the Apple Watch Series 7 opening up earlier today, Apple has removed the Series 6 from its website, no longer offering it to purchase for customers. The Apple Watch Series 7 replaces the Series 6 and now leaves the Apple...
watchOS 8 on Apple Watch feature

Apple Releases watchOS 8.1.1 With Fix for Apple Watch Series 7 Charging Issue

Thursday November 18, 2021 10:14 am PST by
Apple today released watchOS 8.1.1, a minor update to the watchOS 8 operating system that came out in September. watchOS 8.1.1 comes three weeks after the launch of watchOS 8.1, an update that added SharePlay Fitness+ group workouts and other features. ‌‌watchOS ‌8.1.1 can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update....
iphone 12 pro max

iPhone Shipments to Gulf Countries Saw Double-Digit Growth in Q4 2020

Monday March 29, 2021 3:14 am PDT by
In the fourth quarter of 2020, Apple saw its iPhone shipments in Gulf countries increase by 55% compared to the quarter prior, thanks to the launch of the 5G enabled iPhone 12 and last year's iPhone 11 lineup, according to market research by IDC. In total, the region saw smartphone shipments grow by 2.3% in the last quarter of the year compared to Q3, to a total of 2.26 million units....
Apple Watch Series 7 Pink and Green Feature

First Apple Watch Series 7 Orders Arriving to Customers in New Zealand and Australia

Thursday October 14, 2021 3:13 pm PDT by
It's Friday, October 15 in New Zealand and Australia, which means it's Apple Watch Series 7 launch day. Customers in that part of the world are always the first to get their hands on new devices due to time zone differences. Apple Watch Series 7 models are now beginning to arrive to customers who pre-ordered on Friday, October 8, and new Apple Watch owners are sharing photos on Instagram,...
Apple iphone12 iphone12pro ipadair availability louisville kentucky 01 10222020 big

MacBook Pro Shipments Being Delayed Due to UPS 'Mechanical' Issues

Wednesday October 27, 2021 4:05 am PDT by
Several customers awaiting deliveries of their new redesigned MacBook Pros are being told that their shipments are being delayed due to "mechanical" issues impacting UPS, a courier used by Apple to ship its devices worldwide. "A mechanical failure has caused a delay" is the message several customers are being told when they track their new MacBook Pro shipment. Customers on the MacRumors...
series 7 vs series6 screen size

New Image Offers Clearer Look at Apple Watch Series 7 Screen Size Compared to Series 6

Thursday October 14, 2021 2:27 am PDT by
The Apple Watch Series 7 officially hits the shelves and starts arriving with customers worldwide tomorrow. While we have seen media reviews of the new watch, we've yet to see a clear real-world comparison to last year's Apple Watch Series 6 until now. Apple says the new Apple Watch Series 7 features a 20% larger screen than the Series 6, primarily thanks to reduced bezels that allow the...

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
app store awards 2021

Apple Picks the 2021 App Store Award Winners, Highlighting the Best Apps of the Year

Thursday December 2, 2021 12:01 am PST by
Apple today shared its 2021 App Store Award winners, highlighting the 15 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen for their quality, innovative technology, creative design, and positive cultural impact. "The developers who won App Store Awards in 2021 harnessed their own drive and vision to deliver the best apps and games of the year --...
MBA Mock White Front Blue

2022 MacBook Air Getting Major Display Upgrade With One Drawback

Friday December 3, 2021 3:01 am PST by
Apple's next-generation MacBook Air is reportedly set to bring over many of the new MacBook Pro's features, with one noticeable omission, according to recent reports. The latest MacBook Pro models feature a mini-LED "Liquid Retina XDR" display with deep blacks and support for up to 1,600 nits peak brightness. The display also features Apple's "ProMotion" technology, which is capable of...