More Than 100 Million People Worldwide Use an Apple Watch

The Apple Watch continues to be the most popular smart watch on the market, and in Q2 2021, Apple hit a new user base milestone, according to Counterpoint Research's Global Smartwatch Shipments Tracker.

counterpoint apple watch market share q2 2021
There are now more than 100 million active Apple Watch users thanks to the device's design, health features, and related services. It's possible Apple hit this milestone even earlier than 2021, as Neil Cybart said in February that based on his estimates, Apple reached 100 million users in December.

In the second quarter of 2021, global smart watch shipments were up 27 percent overall, and Apple was able to maintain its number one position. Apple's market share was at 28 percent, down slightly from 30 percent in the year-ago quarter, but well above competitors like Huawei, Samsung, and Garmin.

The United States continues to be Apple's largest market, responsible for more than half of the Apple Watch user base.

During the quarter, the Apple Watch Series 6 was the most popular smart watch overall, followed by the Apple Watch SE. The Samsung Galaxy Watch Active 2 took the third spot, followed by the Apple Watch Series 3 in fourth and the Imoo Z6-4G in fifth.

counterpoint top selling watches q2 2021
Apple in just a few weeks is set to debut its newest wrist-worn device, the Apple Watch Series 7. The Series 7 will feature the first redesign we've seen in years, with Apple adopting a flat-edged design, a larger display, and new 41mm and 45mm case sizes.

We're expecting Apple to debut the new ‌Apple Watch Series 7‌ models alongside the iPhone 13 lineup, and we could be hearing details on an event date within the next two weeks.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

boak Avatar
13 months ago

Things I don't like -

Being asked to Breath and Stand all day long.
You can disable those notifications!
Score: 10 Votes (Like | Disagree)
jamcgahey Avatar
13 months ago
Thank you to apple for doubling down on fitness. It has allowed me to find actual purpose in having one over the years.
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
13 months ago
That's pretty impressive. Such a success!

I Cannot wait for the new Apple Watch to be out next month.
Score: 6 Votes (Like | Disagree)
svish Avatar
13 months ago
Love my apple watch. It is an excellent smartwatch.
Score: 6 Votes (Like | Disagree)
akidokraja Avatar
13 months ago
One word: BATTERY. More battery life is desperately needed.
Score: 5 Votes (Like | Disagree)
Maconplasma Avatar
13 months ago

I’m guessing since Apple has a monopoly on the Apple watch, it, too, shall soon be deemed “essential” :)
Uh yeah of course they have a monopoly on the Apple Watch. Who else makes an Apple Watch? ?. Samsung also has a monopoly on the Samsung Watch. SMH.
Score: 5 Votes (Like | Disagree)

Related Stories

Apple Watch Series 7 Pink and Green Feature

Apple Watch Series 8 Could Come in Three Sizes, Claims Analyst

Tuesday October 12, 2021 11:06 am PDT by
Next year's Apple Watch, which would be the Series 8, could come in three sizes, according to display analyst Ross Young. On Twitter, Young said that people should not be surprised "if there are three sizes next year." Young did not provide details on what those three sizes might be, but he asked if users would like to see a "bigger display," so presumably the third size would be a larger...
Apple Watch 7 Pre order live feature

Apple Watch Series 7 Now Available for Pre-Order

Friday October 8, 2021 5:01 am PDT by
Apple is now accepting pre-orders for the Apple Watch Series 7 models through its online storefront and the Apple Store app. Pre-orders are available in more than 50 countries. There were no major design changes to the Apple Watch Series 7 as was rumored, but the new models feature a larger display with slimmer bezels and new 41mm and 45mm case sizes. Charging is 33 percent faster thanks...
Apple Watch Series 8 What We Know Feature

Gurman: Apple Watch Series 8 to Bring 'Major Updates to Activity Tracking'

Monday February 28, 2022 3:45 am PST by
This year's Apple Watch Series 8 will include major updates in the area of activity tracking and a faster chip that will power all of Apple's smartwatch models in a new-look lineup, according to well-connected Bloomberg journalist Mark Gurman. Apple is believed to be bringing three new Apple Watch models to customers in 2022, including the Apple Watch Series 8, an updated Apple Watch SE, and ...
apple watch series 7

Apple Watch Series 7 to Come in 41mm and 45mm Case Sizes, Will Be Compatible With Older Bands

Tuesday September 14, 2021 2:48 pm PDT by
Apple hasn't released full details on the Apple Watch Series 7 as of yet because it's not set to launch until later this fall, but the new Apple Watch bands that came out today confirm that the Series 7 will be available in 41mm and 45mm sizes. The 41mm Apple Watch Series 7 replaces the 40mm Apple Watch Series 6, while the 45mm Apple Watch Series 7 replaces the 44mm Apple Watch Series 6....
apple watch series 3 trio

Kuo: Apple Watch Series 3 May Finally Be Discontinued Upon Its Fifth Anniversary in Q3 2022

Monday March 21, 2022 6:10 am PDT by
Apple may finally discontinue the Apple Watch Series 3 when it reaches five years of age in the third quarter of 2022, according to reputable analyst Ming-Chi Kuo. In a tweet, Kuo said that the Apple Watch Series 3 may reach the end of its life in the third quarter of 2022 because its computing power will not be able to meet the requirements of a new version of watchOS. The Apple Watch...
series 7 vs series6 screen size

New Image Offers Clearer Look at Apple Watch Series 7 Screen Size Compared to Series 6

Thursday October 14, 2021 2:27 am PDT by
The Apple Watch Series 7 officially hits the shelves and starts arriving with customers worldwide tomorrow. While we have seen media reviews of the new watch, we've yet to see a clear real-world comparison to last year's Apple Watch Series 6 until now. Apple says the new Apple Watch Series 7 features a 20% larger screen than the Series 6, primarily thanks to reduced bezels that allow the...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
Apple Watch 7 Unreleased Feature Flat

When is the Apple Watch Series 7's Release Date?

Thursday September 9, 2021 2:00 am PDT by
Apple announced the Apple Watch Series 7, the company's latest and most advanced smartwatch, at its September "California Streaming" event, revealing the long-awaited features of the new device. The Apple Watch Series 7 was announced alongside the iPhone 13 lineup, featuring a larger design, a bigger Retina display with slimmer display borders, improved durability, faster charging, new color ...

Popular Stories

iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
iOS 15

Apple Releases iOS 15.6.1 and iPadOS 15.6.1 With Bug Fixes

Wednesday August 17, 2022 9:50 am PDT by
Apple today released iOS and iPadOS 15.6.1, minor updates to the iOS and iPadOS 15 operating systems initially released in September 2021. iOS 15.6.1 and iPadOS 15.6.1 come a month after Apple released iOS 15.6 and iPadOS 15.6 with new Live Sports features and bug fixes. The iOS 15.6.1 and iPadOS 15.6.1 updates can be downloaded for free and the software is available on all eligible devices...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
Apple Watch Series 3 v 8 1

Apple Watch Series 3 vs. Apple Watch Series 8: 20 Major New Features and Changes for Customers Upgrading

Tuesday August 16, 2022 6:52 am PDT by
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199. Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...