Bloomberg

By MacRumors Staff

Bloomberg Articles

Apple Intelligence General Feature

Apple Plans to Release Delayed Siri Apple Intelligence Features in Spring 2026

Thursday June 12, 2025 2:06 pm PDT by
Apple is aiming to debut its delayed personalized Siri features in the spring of 2026, reports Bloomberg's Mark Gurman. Gurman claims that Apple set an "internal release target" of 2026, which is in line with comments from Apple executives this week. Craig Federighi and Greg Joswiak did multiple post-WWDC interviews acknowledging Apple's issues with ‌Siri‌, and confirmed that Apple is now...
Apple Arcade hero

Apple to Launch Dedicated Gaming App in iOS 19

Tuesday May 27, 2025 12:56 pm PDT by
Apple is working on a standalone multi-platform app for games, reports Bloomberg. The app will let Apple users launch games, plus it will have sections for in-game achievements, leaderboards, editorial content, and communication. Apple plans to preinstall the app on the iPhone, iPad, Mac, and Apple TV later this year, which corresponds with the launch timing of iOS 19, macOS 16, and tvOS 19. ...
Apple Glasses Purple Feature

Apple Smart Glasses Launching in 2026

Thursday May 22, 2025 12:22 pm PDT by
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Apple Intelligence General Feature 2

iOS 19 Will Let Developers Use Apple's AI Models in Their Apps

Tuesday May 20, 2025 9:18 am PDT by
Apple will make its artificial intelligence models available to developers to use in their apps, reports Bloomberg. The company plans to introduce a new software development kit (SDK) in iOS 19 that will make it easier for app creators to add AI features. The SDK will feature the same large language models that Apple is using for Apple Intelligence features like notification summaries,...
Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn ‌Siri‌ into a true ChatGPT competitor. A next-generation, chatbot version of ‌Siri‌ has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent ...
foxconn

iPhone Maker Foxconn Pours $1.5 Billion Into India Manufacturing Efforts

Monday May 19, 2025 7:56 am PDT by
Apple's primary iPhone manufacturer Foxconn has invested $1.5 billion into India, signaling a significant acceleration in Apple's efforts to shift ‌iPhone‌ production away from China, Bloomberg reports. The investment was disclosed in a stock exchange filing by Foxconn, which has been actively expanding its manufacturing footprint in southern India in recent years. The company is also...
Apple WWDC25 event branding big

Siri Rumored to Take a Backseat at WWDC 2025

Monday May 19, 2025 6:59 am PDT by
Apple is likely to keep discussion of Siri to a minimum at WWDC 2025 as it focuses on other Apple Intelligence enhancements, according to Bloomberg's Mark Gurman and Drake Bennett. Apple will apparently focus on improving existing ‌Apple Intelligence‌ capabilities and adding some new ones, such as an AI-optimized battery management mode and a virtual health coach. Google Gemini is also on...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
iPhone Siri Glow

Apple Will Reportedly Let iPhone Users in the EU Switch Away From Siri

Sunday May 18, 2025 2:31 pm PDT by
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett. In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum. ...
Apple Vision Pro Dual Loop Band Purple Feature 2

visionOS 3 Will Let Apple Vision Pro Users Scroll With Their Eyes

Wednesday May 14, 2025 9:41 am PDT by
Apple Vision Pro users could soon be able to scroll through content with their eyes, according to Bloomberg. Apple is working on a visionOS 3 feature that would eliminate the need for hand gestures when browsing websites, reading, and more. The Vision Pro already supports navigating through the operating system by looking at an item and then using a hand gesture to "tap" it, so eye-based...
iphone wi fi

iOS 19 Likely to Sync Captive Wi-Fi Data Between Devices

Monday May 12, 2025 4:05 am PDT by
Apple is developing a new feature that will synchronize captive Wi-Fi portal login information across devices, according to Bloomberg's Mark Gurman. The system will allow users to enter login details for captive Wi-Fi networks – commonly found in hotels, airports, and coffee shops – just once, then automatically sync that information across their iPhone, iPad, and Mac devices. "When...
airpods pro purple

AirPods and Apple Watch Models to Get Tiny AI Cameras in 2027

Monday May 12, 2025 3:56 am PDT by
Apple plans to add tiny cameras to AirPods and Apple Watch models in 2027 that will embed Apple Intelligence in the devices, according to Bloomberg's Mark Gurman. The cameras are expected to scan the environment and describe objects, similar to the Visual Intelligence feature on newer iPhones. Apple is also working on smart glasses that include cameras, microphones, and integrated AI, much...
Beyond iPhone 13 Better Triad

20th Anniversary iPhone Will Be Mostly Glass With All-Screen Design

Monday May 12, 2025 2:52 am PDT by
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....
Foldable iPhone 2023 Feature Homescreen

Gurman: First Foldable iPhone 'Should Be on the Market by 2027' [Updated]

Monday May 12, 2025 2:52 am PDT by
Apple's first foldable iPhone will have a "nearly invisible" display crease and should be on the market by 2027, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that some people at Apple consider the foldable iPhone to be one of two major two-decade anniversary initiatives – the other being a mostly glass, curved iPhone without any cutouts in the...
macbook pro blue green

Apple Working on Chips for New Macs and AI Servers

Thursday May 8, 2025 4:10 pm PDT by
Apple's chip team is working on new processors for more powerful Macs and future artificial intelligence features that will power Apple Intelligence, reports Bloomberg. Chips codenamed "Komodo" will likely be M6 chips that will follow this year's M5 chips, while chips codenamed "Borneo" will be Apple's future M7 processors. Another more advanced Mac chip that will debut in the future is...
airpods pro purple

Apple's Camera Equipped AirPods and Apple Watch Could Launch as Soon as 2027

Thursday May 8, 2025 10:14 am PDT by
Apple is working on versions of the AirPods and Apple Watch that incorporate a camera, and the devices could be ready to launch sometime around 2027, reports Bloomberg. Apple has developed a chip codenamed "Nevis" that will be used for its camera-equipped Apple Watch, while a chip codenamed "Glennie" will be incorporated into the AirPods. Apple is aiming to have the chips ready "by around...
meta ray bans

Apple Designing Chips for Smart Glasses That Rival Meta Ray-Bans

Thursday May 8, 2025 10:01 am PDT by
Apple is working on new chips that are destined for smart glasses that would compete with Meta's Ray-Bans, reports Bloomberg. The chip is in development now, with Apple targeting mass production in 2026 or 2027 for a launch in the next two years or so. The Meta Ray-Ban smart glasses do not have augmented reality capabilities, but are equipped with a camera and AI functionality. Apple has...
Apple Intelligence General Feature 2

Apple Working to Add AI Search Options to Safari

Wednesday May 7, 2025 8:41 am PDT by
Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between...
Google Gemini Phone

Google CEO Suggests iOS 19 Will Feature Built-In Gemini Integration

Wednesday April 30, 2025 9:08 am PDT by
Google CEO Sundar Pichai today said that he hopes to reach a deal with Apple regarding built-in Gemini integration on iPhones by the middle of this year, according to Bloomberg. The report said that Pichai shared this remark in court today, during the U.S. Department of Justice's ongoing antitrust trial against Google. Pichai confirmed that he held a series of discussions with Apple CEO Tim...
iOS App Store General Feature Black

Meta, Spotify, and Match Launch Coalition Against Apple and Google

Wednesday April 30, 2025 7:55 am PDT by
A new lobbying group formed by Meta, Spotify, and Match Group is challenging Apple and Google's role in the mobile app ecosystem, arguing the company should bear legal responsibility for verifying users' ages and accusing them of anti-competitive business practices that disadvantage developers, Bloomberg reports. The "Coalition for a Competitive Mobile Experience" is a coordinated effort by...