By MacRumors Staff

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Apple Showcases iPhone 15 Pro's Titanium Chassis in New Ad

Thursday September 14, 2023 11:45 pm PDT by
Apple today shared an ad for the iPhone 15 Pro, exclusively highlighting the new titanium finish of the devices. The 38-second spot depicts a titanium fragment exploding into view and torpedoing through the Solar System towards the surface of the Earth. "From the edge of the universe... to the palm of your hand," reads the ad's tagline. Might meets light. Introducing the new titanium iPhone ...
iphone x portraits ad

British Ad Industry Regulator Upholds Apple's iPhone X Claim of 'Studio-Quality' Portraits

Monday July 2, 2018 6:03 am PDT by
A British advertising regulatory body has overruled objections to an Apple television ad in which the company claims iPhone X is capable of "studio quality" portraits (via AppleInsider). The TV ad in question, which began airing in March, showcases the smartphone's "radically new cameras with Portrait Lighting" and uses the phrasing, "Studio-quality portraits. Without the studio." The...

Apple Australia's New Wedding-Themed Ads Continue 'Shot on iPhone X' Campaign

Sunday February 25, 2018 9:53 am PST by
Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings. Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature. Of the four videos, three are 15-second spots...

Apple Shares 'Home' App Ad on Refreshed 'Home' Webpage

Wednesday March 1, 2017 8:54 pm PST by
Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website. The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready ...

Former Apple Creative Director Reveals the Story Behind the 1999 'HAL' Super Bowl Commercial

Sunday February 5, 2017 2:13 pm PST by
Super Bowl LI is almost here, not forgetting of course the high-profile TV commercials that accompany the event. While recollections of notable Super Bowl ads from years gone by typically reference Apple's groundbreaking "1984" commercial, fewer mention the company's 1999 ad starring HAL, the malicious computer from Stanley Kubrick's 2001: A Space Odyssey. "HAL" was Apple's first Super Bowl...

Drake Gets Distracted While Singing Taylor Swift in New Apple Music Ad

Sunday November 20, 2016 5:59 pm PST by
Apple tonight has posted a new Apple Music ad that continues its "distractingly good" campaign. The ad stars Drake, an artist who has developed a good relationship with Apple and its music service. In the ad, Drake is working out with a friend and listening to music. When his friend leaves, he decides to use Apple Music's curated "Pop Workout" playlist to play Taylor Swift's "Bad Blood."...

Apple's New Ad Explores the Redesigned Apple Music

Wednesday October 12, 2016 8:13 pm PDT by
Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it. The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For...

Ads Now Appearing in App Store Search Results for U.S. Users

Thursday October 6, 2016 3:54 am PDT by
As expected, Apple has begun showing developer ads in the iOS App Store today for U.S. users, reports The Verge. Now, searching for popular terms like "taxi", "calendar", or "to do list" returns a banner ad for promoted apps above the search results. Apple announced plans for the ads back in June and developers have participated in a beta testing program since that time. The App Store...

James Corden Pitches Apple Music in New Ad

Sunday September 18, 2016 7:53 pm PDT by
Apple debuted a new Apple Music ad tonight during the 2016 Emmy Awards, featuring "Late Late Show" host James Corden pitching commercial ideas to Apple Music executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. Iovine, Cue and Saint John task Corden with pitching commercial ideas that can easily get across some Apple Music features, like offline listening, hand-picked playlists and over...

Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping

Sunday September 18, 2016 10:30 am PDT by
Apple has posted a new ad to its YouTube channel to show off the versatility and sporting smarts of the Apple Watch Series 2. The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping. Watch owners are seen measuring swimming...

New iPhone 7 Ads Showcase Waterproofing and Low-Light Camera Features

Sunday September 18, 2016 10:20 am PDT by
Apple has posted two new iPhone 7 ads to its YouTube channel showcasing the phones' water-resistance and camera performance in low light conditions. The first ad, titled "Midnight" and about a minute long, follows the impromptu twilight journey of a skateboarder around suburban streets as he utilizes the camera's photo and video capture capabilities in various solitary encounters. The...

Apple Music and Sonos Partner to 'Beat Silence' in New Ad

Monday February 15, 2016 6:33 pm PST by
Apple Music and Sonos have partnered to create a new ad that was shown during tonight's Grammy Music Awards. The commercial comes days after Apple Music officially launched on Sonos, allowing Sonos customers to stream Apple Music content and direct access to Apple Music features like For You, Radio and My Music. The ad features musical artists Killer Mike, Matt Berninger and Annie Clark...

Microsoft's Holiday Ad Spreads Message of Peace Outside Apple's 5th Avenue Store

Tuesday December 1, 2015 6:49 am PST by
In the spirit of the holiday season, Microsoft today released a new ad that focuses on calling for peace between the company and its public rival, Apple. The 60-second advertisement sees Microsoft employees making their way from the company’s new Fifth Avenue store in New York City over to Apple's flagship store to share a festive carol with the Apple employees and others. The ad's event...

New Apple TV Billboards Start Popping Up in U.S. Cities

Monday November 23, 2015 7:35 pm PST by
Apple has launched (via AppleInsider) a brand new outdoor ad campaign for the Apple TV a week after debuting its first TV commercials for the new set-top box. The new ads feature a variation of the SMPTE color bars, a television test pattern, as a backdrop to the simple Apple TV logo. Image via SMPTE Connect The color bars are also featured in the TV ads, dispersing in different ways as the...

Apple Debuts New Ad Focused On Apple Music Playlists During Emmys

Sunday September 20, 2015 6:22 pm PDT by
Apple debuted a brand new Apple Music ad during the Emmys tonight. The ad features actresses Taraji P. Henson and Kerry Washington hanging out and enjoying Apple Music with singer Mary J. Blige. The ad has a focus on Apple Music's playlists. Playlists, the new mixtapes. Go ahead ladies! @maryjblige @kerrywashington @TherealTaraji— Apple Music ...

Apple Debuts Two New iPhone 6 Ads: 'Loved' and 'Hardware & Software'

Thursday July 9, 2015 6:11 pm PDT by
Apple tonight debuted two brand new iPhone 6 ads that appear to be a part of a new marketing campaign. The ads feature a voice over detailing what makes an iPhone unique compared to other smart phones and smart phone platforms while showing off multiple iPhones doing different things on a white background. Both ads end with a new tagline: "If it's not an iPhone, it's not an iPhone." The...

Apple Debuts Three Apple Watch Ads: 'Rise', 'Up' and 'Us'

Friday April 24, 2015 2:01 am PDT by
Hours before the Apple Watch is set to officially launch, Apple has debuted three new ads called "Rise", "Up" and "Us". The three ads focus on the three aspects of the device CEO Tim Cook highlighted when the Apple Watch was first introduced: a device that helps you with time, a comprehensive health and fitness device and an intimate communication device. The first ad, "Rise", shows people...