Joe Rossignol

On an earnings call today, an ASUS executive admitted that Apple's more affordable MacBook Neo is a "shock" to the PC industry (via PCMag). In the U.S., the MacBook Neo starts at just $599, or at an even lower $499 for college students. "Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market," said ASUS's Chief...

While the MacBook Neo achieves a breakthrough $599 starting price, that of course comes with some compromises, and one of them is slower SSD speeds. The Verge today showed the MacBook Neo had up to 8× slower sustained SSD read and write speeds in a benchmark test compared to the new MacBook Pro models with M5 Pro and M5 Max chips. The site did not mention which tool it used to measure SSD...

The new MacBook Air and MacBook Pro models feature a keyboard change that was easy to miss during Apple's announcements last week. The new U.S. English keyboard layout On the U.S. English version of the new MacBook Air and MacBook Pro keyboards, the tab, caps lock, shift, return, and delete keycaps now have glyphs on them. On previous-generation models, these keys are labeled with text...

The first reviews of the MacBook Neo were published today by selected publications and YouTube channels, ahead of the laptop launching on Wednesday. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by a version of the A18 Pro chip from the iPhone 16 Pro. The laptop is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM....

The first MacBook Neo unboxing videos were shared today by selected YouTube channels, ahead of the laptop launching on Wednesday. Regardless of whether you choose Blush, Citrus, Indigo, or Silver, the MacBook Neo comes with a white USB-C charging cable in the box. In all regions except the UK and the EU, Apple's 20W USB-C Power Adapter is also included in the box. As has been the case for a...

Tech columnist David Pogue's new book Apple: The First 50 Years is available in hardcover and digital formats starting today. In time for Apple's 50th anniversary on April 1, the 608-page book explores the first five decades of the company's history. Pogue interviewed 150 key people who shaped Apple into what it is today, including the company's co-founder Steve Wozniak, former CEO John...

Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly 10 months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change this year. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Power On...

If you want a MacBook Neo from Apple for Wednesday, March 11 delivery, but have yet to place an order, you might be out of luck. MacBook Neo pre-orders began March 4, and the initial delivery date was March 11. But now, Apple's online store in the U.S. shows that MacBook Neo orders placed today are estimated to be delivered between March 17 and March 31. Here are the estimated delivery...

The first reviews of the new 14-inch and 16-inch MacBook Pro models with Apple's M5 Pro and M5 Max chips were published today by selected publications and YouTube channels, ahead of the laptops launching on Wednesday. In addition to the M5 Pro and M5 Max chips, the new MacBook Pro models offer up to twice as fast SSD speeds compared to the previous generation, and storage now starts at 1TB. ...

While the AirPods Pro 3 launched just six months ago, it has been rumored that Apple plans to unveil new AirPods Pro this year. Instead of AirPods Pro 4, it has been rumored that the new AirPods Pro will be a higher-end version of the AirPods Pro 3. This would be similar to the regular AirPods 4, which are available in two versions, with and without active noise cancellation. According to ...

The new MacBook Neo has a breakthrough starting price of just $599, and AppleCare+ repair fees for the laptop are lower than all other Macs too. AppleCare+ for the MacBook Neo can be purchased for $139 upfront, or customers can opt to pay $4.99 per month or $49.99 per year indefinitely. In the U.S., there is also AppleCare One, which lets you protect multiple Apple products from $19.99 per...

The first reviews of the iPhone 17e were published today by selected publications and YouTube channels, ahead of the device launching on Wednesday. iPhone 17e features the same overall design as the iPhone 16e, but it gained Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, and Apple's second-generation C1X cellular modem. In the U.S., the iPhone 17e starts...

CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026. In the interview, Cook revealed the two things that are "essential" to Apple: people and culture. "Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's...

In a recent all-hands meeting, Apple CEO Tim Cook told employees to "stay tuned" about the company's plans for its upcoming 50th anniversary. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. Cook's full remarks were shared by Bloomberg's Mark Gurman:I've been unusually reflective lately about Apple because we have been working on what do we do to mark this...

Apple on Friday added three new executive profiles to its leadership page for Jennifer Newstead, Molly Anderson, and Steve Lemay. Jennifer Newstead, Senior Vice President and General Counsel: Newstead is Apple's top lawyer, overseeing all legal matters. She assumed the position on March 1, succeeding Katherine Adams, who had held the position since 2017. Prior to joining Apple, Newstead...

Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention. Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow. Some ...

The first benchmarks for the iPhone 17e surfaced in the Geekbench 6 database today, offering a closer look at the A19 chip's performance. For multi-core CPU performance, the highest score the iPhone 17e achieved so far is 9,241. As expected, this is nearly identical to the standard iPhone 17 model with the A19 chip, which has an average multi-core score of 9,249. There is one tiny catch,...

Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...

While the MacBook Neo starts at just $599, or an even lower $499 for college students, Apple has insisted that it did not make any design compromises. "It's undeniably a MacBook, we're certainly not making any compromises on the design and that's really important," said Apple's vice president of industrial design Molly Anderson, in an interview with architecture and design publication Dezeen....

We now know how much faster the new MacBook Air with the M5 chip is compared to the previous model with an M4 chip, courtesy of a Geekbench 6 result shared by TechRadar's Lance Ulanoff. However, given the 14-inch MacBook Pro and the iPad Pro were already updated with the M5 chip last year, the result is not too surprising. Ulanoff ran Geekbench on a MacBook Air with an M5 chip, which has a...