Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

beats shohei ohtani

Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani

Thursday January 15, 2026 2:34 pm PST by
Apple's Beats brand is no stranger to collaborations with big-name celebrities on marketing campaigns, and the brand's latest effort involves Los Angeles Dodgers superstar Shohei Ohtani. The new campaign created in collaboration with photographer Daniel Sannwald features a massively oversized Ohtani sporting Beats products in various Los Angeles settings.Against iconic LA backdrops, each...
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Apple's MacBook Pro Turns 20 Years Old

Saturday January 10, 2026 4:00 am PST by
Today marks the 20th anniversary of the introduction of the MacBook Pro, unveiled by Steve Jobs as a "One More Thing" segment at the end of his Macworld San Francisco keynote on January 10, 2006. The ‌MacBook Pro‌ was an evolution of the previous PowerBook as the professional-level laptop in Apple's lineup, but with the shift from PowerPC chips to Intel Core chips, Apple decided to launch a...
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Apple Reminding Users of Pending Home App Upgrade Requirement

Friday January 9, 2026 10:08 am PST by
Back in late 2022 and early 2023, Apple rolled out a new architecture for its Apple Home platform to deliver improved performance and compatibility, although the rollout came with some hiccups that forced Apple to pull and later re-release the upgrade. Three years later, Apple is now on the verge of ending support for the old version of the Home architecture, which may result in access to...
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U.S. Senators Ask Apple and Google to Remove X and Grok Apps Over Sexualized Image Generation

Friday January 9, 2026 9:43 am PST by
In a letter to Apple CEO Tim Cook and Google CEO Sundar Pichai, U.S. Senators Ron Wyden, Ben Ray Lujan, and Edward Markey have requested that Apple and Google remove X Corp's X and Grok apps from their app stores over recent incidents of "mass generation of nonconsensual sexualized images of women and children." X has come under fire over the past week amid reports of Grok's AI image...
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Apple CEO Tim Cook Earned $74.3 Million in 2025

Thursday January 8, 2026 2:29 pm PST by
Apple CEO Tim Cook earned $74.3 million in 2025, down slightly from $74.6 million in 2024, Apple said in its annual proxy filing released today. Cook's earnings included a $3 million base salary that has remained the same since 2016, $57.5 million in stock awards, $12 million in performance-based cash awards, and $1.76 million in other compensation, such as 401(k) contributions, life...
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Apple's Annual Shareholders Meeting Will Take Place on February 24

Thursday January 8, 2026 1:54 pm PST by
Apple's 2026 shareholders meeting will be held on Tuesday, February 24, at 8:00 a.m. Pacific Time, according to an SEC filing that was released today. Apple shareholders of record as of January 2, 2026, can attend, vote, and submit questions during the meeting by logging in to Apple's virtual meeting website 15 minutes before it kicks off. A control number included in the Notice of Internet...
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Apple Again Tests Background Security Updates in iOS 26.3 and macOS Tahoe 26.3

Thursday January 8, 2026 11:27 am PST by
Apple is once again testing its new Background Security Improvement feature that first rolled out in iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1. Following a previous test earlier this week, developers and public beta testers who are running iOS 26.3, iPadOS 26.3, or ‌macOS Tahoe‌ 26.3 can now install a second Background Security Improvement update for testing purposes. Apple says Background...
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CES 2026: Productivity Gear, Wireless TVs, and More

Thursday January 8, 2026 9:40 am PST by
CES 2026 runs through tomorrow, but most of the media announcements and events have already taken place and MacRumors videographer Dan Barbera is wrapping things up with our third video highlighting some of the neat tech innovations being demoed on the show floor. Subscribe to the MacRumors YouTube channel for more videos. Among the new introductions this week are several from Clicks, the...
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John Ternus Again Profiled as Apple's Likely Next CEO

Thursday January 8, 2026 9:16 am PST by
With Tim Cook having recently turned 65 years old and a number of other senior Apple executives having already departed in recent months or heading for the exits, there has been significant focus on Apple's plans for who will succeed Cook as CEO. Several recent reports have identified Apple's senior vice president of hardware engineering, John Ternus, as likely to be named the next Apple...
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Apple's Back to School Offer With Free Accessories Returns in Four Countries

Wednesday January 7, 2026 6:59 pm PST by
Apple's annual "Back to School" or "Back to Uni" promotion has returned this week in Australia, New Zealand, Brazil, and South Korea. From January 6 through March 11, qualifying higher-education students and staff in these countries can receive a free or discounted accessory with the purchase of select Mac and iPad models, similar to previous promotions that launched in the United States and ...
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Apple Card Will Move From Goldman Sachs to JPMorgan Chase

Wednesday January 7, 2026 12:57 pm PST by
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations. Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
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OpenAI Launches ChatGPT Health With Apple Health Integration

Wednesday January 7, 2026 11:27 am PST by
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience. For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
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Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
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Beats Launches Travis Scott Partnership Featuring New 'DARE TO DREAM' Ad Campaign

Friday December 19, 2025 1:30 pm PST by
Apple's Beats brand is launching a new celebrity ad campaign today featuring rapper Travis Scott and entitled "DARE TO DREAM." The campaign is inspired by a 2011 tweet from Scott when he was just starting his career, in which he claimed, "One day Travis Scott will be somebody." The campaign short film is a "testament to how belief in oneself can manifest into reality" and features a...
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Beats Teams Up With Streamer IShowSpeed in Kung Fu-Themed Campaign for Powerbeats Pro 2

Friday December 12, 2025 12:01 pm PST by
Apple's Beats brand is teaming up with YouTuber and streamer IShowSpeed on a new Kung Fu-themed short film showcasing Powerbeats Pro 2 as "the most stable earbuds on earth." Thanks to their flexible ear hooks, ‌Powerbeats Pro‌ 2 are popular with athletes and other active users who need the extra stability to ensure the earbuds stay in their ears. The nearly five-minute short film features...
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Spotify Integration for Algoriddim's Djay App Expands to iOS and iPadOS

Thursday December 11, 2025 2:00 am PST by
Back in September, Algoriddim's djay apps for Mac and Windows regained Spotify integration, allowing Spotify Premium subscribers to access the service's full music catalog and their own libraries and playlists, and today that support is expanding to iOS, iPadOS, and Android. Spotify integration across desktop and mobile is available in 56 markets around the world, and it works with djay's...
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Apple Hit With $634 Million Verdict in Apple Watch Blood Oxygen Patent Lawsuit

Saturday November 15, 2025 12:10 pm PST by
A U.S. federal jury has ruled that Apple owes medical technology company Masimo $634 million for patent infringement related to the blood oxygen-sensing technology in the Apple Watch, reports Reuters. Apple will appeal the verdict. "We are pleased by this outcome, and appreciate the time and attention given to our case by the court and the jury," said Masimo in a press release." This is a...
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Apple Stops Signing iOS 26.2 Beta 1 for iPhone Air, iPhone 16e, and Cellular M5 iPad Pro

Wednesday November 5, 2025 4:26 pm PST by
A day after seeding the first developer betas of iOS 26.2 and iPadOS 26.2, Apple has stopped signing it for the iPhone Air, iPhone 16e, and cellular models of the new M5 iPad Pro, preventing those devices from installing the update. The exact reason for the change is unknown, but all three devices use either the C1 or C1X modem, Apple's new custom cellular chips, so it's possible Apple has...
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Beats Solo4 and Solo Buds Now Available in Walmart-Exclusive Colors in the U.S.

Tuesday October 21, 2025 11:39 am PDT by
Apple's Beats brand recently rolled out two new retailer-exclusive colors through Walmart in the U.S., debuting the Solo4 headphones in Drenched Gray and the Solo Buds earphones in Ivory. The Ivory Solo Buds have been available for about a month through exclusive retail partners in Canada, the United Kingdom, and Australia, but availability has now expanded to Walmart in the United States,...
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Best Buy Takes $50 Off M5 iPad Pro for Members, Plus Trade-In Offers

Friday October 17, 2025 11:52 am PDT by
Alongside trade-in deals on the new M5 MacBook Pro, Best Buy is offering trade-in deals toward the new M5 iPad Pro, with My Best Buy Plus and My Best Buy Total members receiving an extra 10% in trade-in value. Members also receive a straight $50 discount on iPad Pro pre-orders. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a...