MacRumors

During the iPhone SDK event today, Apple announced that they would be releasing to developers the same APIs and Tools that they use to create iPhone apps.

Based on existing Mac OS X technologies, the SDK provides a robust package of tools for developers to use to develop iPhone native applications. The SDK is broken down into the following sets:

Cocoa Touch - Multi-touch events, Multi-touch controls, Acceleromter, View Hierarchy, Localization, Alerts, Web View, People Picker, Image Picker, Camera
Media - Core Audio, OpenAL, Audio Mixing, Audio Recording, Video Playback, JPG, PNG, TIFF, PDS Quartz, Core Animation, Embedded OpenGL
Core Services - Collections, Address Book, Networking, File access, SQLite, Core Location, Net Services Threading, Preferences, URL utilities
Core OS - OS X Kernel, BSD TCP/IP, Sockets, Power Management, Keychain, Certificates, File System, Lib System, Security, Bonjour

A software iPhone emulator for Mac OS X is provided to help with development.

Apple wrote a couple of quick demo apps, and also invited software developers to try to see what they could come up with in 2 weeks. EA demoed Spore for the iPhone, with 18 levels, an editor and accelerometer controls:

- Epocrates - popular drug reference application for physicians.
- Salesforce.com
- AOL AIM (instant messaging client)
- SEGA's Super Monkey Ball

Native iPhone apps will be distributed through the iTunes App Store, with wireless downloads. Developers pick the price, and get 70% of revenue. The 70% will be paid out to developers monthly, and there are no other recurring fees. The iTunes App Store will handle over the air updates to your applications. Developers of free applications will not be charged for Apple to deliver their applications through iTunes.

All this will come with the iPhone 2.0 update, in beta today going to thousands of developers. Customers will get it in June as a free software update to iPhone users. Meanwhile, iPod Touch users will be charged a small fee due to accounting issues.

The SDK will be available for free public download, but there is a $99/year fee in order to publish applications to the iTunes App Store.

Update: Apple has said they will not restrict VOIP (voice over IP) applications that use Wifi, but will not allow VOIP applications that use cellular networks.

Additional iPhone news/details to be posted on our iPhone Blog at https://www.macrumors.com/iphone/.

During the iPhone SDK event today, Apple announced that they would be including support for frequently requested iPhone enterprise features.

The new features include:

- Push email
- Push calendar
- Push contacts
- Global address list
- Cisco IPsec VPN
- Certificates and Identities
- WPA2 / 802.1x
- Enforced security policies
- Device configuration
- Remote wipe
- Active Sync and Microsoft Exchange support

These features (for both iPod Touch and iPhone) will come in the 2.0 Firmware release that will be released in June. All iPhone owners will get this update for free, but iPod Touch owners will be charged a small fee for accounting purposes.

A beta program is being offered, but you must apply.

Additional iPhone news/details to be posted on our iPhone Blog at https://www.macrumors.com/iphone/.

MacScoop is chiming in with a few extra tidbits of information regarding Apple's SDK plans which are set to be formally unveiled at tomorrow's iPhone Software Roadmap press event.

Of significance, MacScoop says that although applications will have some limitations (iLounge: no access to connected peripherals), iPhone applications will be allowed to use both EDGE and WiFi for data.

The site also confirms suspicions that Apple will be wanting a "small percentage" of revenue from iPhone application sales. The site notes that they were unable to obtain information regarding the specifics of non-commercial (free) application distribution, though Electronista has previously said that Apple would not restrict the distribution of free applications.

Lastly, the site notes that the SDK will require a Mac running Mac OS 10.5 "Leopard," and will be facilitated through an enhanced version of XCode which is to be made available to all Apple Developer Connection members.

The iPhone SDK event starts at 10am Pacific, 1pm Eastern on Thursday, March 6th. MacRumors will be unable to provide live access, but we will post a comprehensive list of live coverage closer to the event. We will provide SMS updates if Twitter cooperates.

Fortune has published an interesting interview with Apple CEO Steve Jobs covering a wide range of topics. Jobs provide some insight into decisions Apple has made over the years and their design philosophies.

Jobs discusses why he thinks Apple has been successful and their unique approach to design. He takes pride that Apple can integrate both hardware and software design and feels this is a huge advantage over other companies. Jobs also feels that Apple needs to be picky about which products to pursue, and again points to their decision not to release a PDA as an example. Other notable quotes:

On Apple's Consumer Success:

"It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. ... "So you can't go out and ask people, you know, what the next big [thing.] There's a great quote by Henry Ford, right? He said, 'If I'd have asked my customers what they wanted, they would have told me "A faster horse." ' "

Marathon Monday Meetings at Apple:

"So what we do every Monday is we review the whole business. We look at what we sold the week before. We look at every single product under development, products we're having trouble with, products where the demand is larger than we can make. All the stuff in development, we review. And we do it every single week. I put out an agenda -- 80% is the same as it was the last week, and we just walk down it every single week.

"We don't have a lot of process at Apple, but that's one of the few things we do just to all stay on the same page."

Apple placed at the top of Fortune's American's Most Admired Companies for 2008.

Apple is hosting a media event today to outline the iPhone Software Development Kit (SDK) and "some exciting new enterprise features". There have been a collection of rumors suggesting that Apple may not be able to deliver the final SDK immediately. That hasn't stopped a number of companies, such as reQall (memory aid), Six Apart (blogging software), and Freeverse (sports games), from announcing their intentions to write iPhone native applications with the new SDK. Meanwhile MySpace and SlingMedia have been rumored to be early recipients of the unreleased development kit.

Live Coverage

The event kicks off today at 10am Pacific, 1pm Eastern. A running countdown is provided at the top of MacRumors.com. MacRumors is unable to provide live coverage, but will be offering SMS updates for those unable to watch live coverage. Live coverage is being provided by a number of sites (in no particular order):

Dedicated coverage links: Arstechnica, Gizmodo, Engadget, PhoneMag, Macworld, Mac Life, CNet, GadgetLab, Fortune

Update:

We will also be providing consolidated updates at the end of this article as the event unfolds.

- BBC's iPlayer site now has a "Beta BBC iPlayer for iPhone" badge when navigated to with an iPhone (screenshot). Coincidentally appeared on the day of the SDK roadmap. Content is not yet playable on the iPhone.

- Gizmodo spots Adobe, AOL, Orange, Gizmodo, J Crew, Disney employees at the event. PhoneMag spots Microsoft and Adobe employees.
- Steve Jobs opens with some stats on the iPhone: 71% of Mobile browser usage is on the iPhone. 28% marketshare of U.S. Smartphones. "So for the first time, you really do have the Internet in your pocket."
- Phil Schiller talks about the iPhone in enterprise and gives some examples: Genentech has 1000s of iPhones deployed. "The iPhone is a watershed event in mobile computing for corporations". Stanford has 100s of iPhones deployed.
- Next iPhone update to include: Push Email, Push Calendar, Push Contacts, Global Address List, Cisco VPN, WPA2/ 802.1x, Security Policies, Device Config, Remote Wipe.
- Apple has licensed ActiveSync from Microsoft and will be incorporating native ActiveSync and Exchange support into the iPhone's existing apps (mail, cal, contacts)
- SDK: Apple is releasing the same APIs and Tools that they use to develop iPhone applications. iPhone Emulator for OS X to help developers. Robust API with support for Animation, 3d, Camera, Networking, File Access, Audio Recording.
- Demo App written in 2 days shown: Touch FX. OpenGL distortion effects on photo with touch, pinch, expand. Shaking iPhone undos changes.
- Demo app that took 2 weeks: Touch Fighter, space shooter using OpenGL (3d anim) and OpenAL (audio). Touch to shoot, tilt to steer.
- EA demos an iPhone version of Spore.
- More app demos: Salesforce.com. AOL native AIM (instant messaging), Epocrates drug reference app. SEGA's SuperMonkeyBall.
- Native iPhone apps will be distributed through the iTunes App Store, with wireless downloads. Developers pick the price, and get 70% of revenue. No other fees. Paid out to developers monthly.
- SDK is free to download today. To publish apps, however, there is a $99 developer fee.
- iFund - $100 million fund venture capiltal for iPhone development. (? detail still spotty))

Additional iPhone news/details to be posted on our iPhone Blog at https://www.macrumors.com/iphone/.

A few other interesting tidbits have emerged from Apple's shareholder conference with regard to the iPhone software development kit, the possibility of Flash and more.

iPhone Atlas relays these tidbits:

- Regarding iPhone applications, Jobs claims "You'll see a lot of apps out there this summer" based on the upcoming iPhone Software Development Kit (SDK).
- Claims that Adobe Flash won't be coming to the iPhone anytime soon, despite recent rumors that a Flash update was imminent.
- More details from The Wall Street Journal:

As Jobs put it Tuesday during the company's annual shareholder meeting, Apple's iPhone, with all its cutting-edge mobile Internet trickery, needs something much better than the current Flash player that Adobe makes for cellphones. The Flash Player option that fits the bill is made for devices like laptops that are larger than the iPhone; as a consequence, it performs too slowly on the iPhone, he said.

Appleinsider's notes reveal the following:

- Jobs indicated that the SDK would open the market for new gaming opportunities.
- In answering a question about an iPhone blogging application "if Apple does not address it", Jobs recommended that the individual learn Cocoa and write an iPhone blogger application himself.
- Jobs seemed to pause when questioned about the possibility of an Xserve mini to provider consumers server functionality.
- When asked if ad-supported free content for the Apple TV seemed like a good idea, Jobs said "yes" before saying that they don't comment on future products.

Apple held their annual shareholder meeting today. MercuryNews provides some notes on the meeting. Investors passed a proposal asking the company to allow investors to have an advisory vote on executive compensation.

"It's a great vote," said Scott Adams, a research coordinator at the American Federation of State, County and Municipal Employees, a member of the AFL-CIO, which sponsored the proposal. Even though Apple is "a great company, shareholders still want a say on pay," he added.

The board can choose to accept or ignore the proposal. In general the mood seems to have been positive, with a few common questions being addressed:

- Jobs and executives, of course, would not comment on future products or plans.
- Jobs confirmed that they were expecting to sell 10 million iPhones in 2008.
- Apple does plan on offering the iPhone in China and India "one day".
- Jobs stated he is "not happy about" the fact that they were unable to meet the 1000 movies on iTunes goal by the end of February. Jobs blamed the delay on movie studios getting the necessary approvals from various rights holders of each film.
- No plans to offer dividends or buy back stock.
- Regarding Steve Jobs' successor, he sees many possible candidates amongst Apple's current executives.

"We've got great talent, and I think the board would have a few really good choices," said Jobs, 53. "We talk about that a lot." Candidates include Cook and Chief Financial Officer Peter Oppenheimer, he said.

Analyst predictions of a 3G iPhone are nothing new, but a new report points to specific sources knowledgeable about this anticipated update. After meeting with Taiwanese electronics companies Citigroups Richard Gardner claims that his sources have confirmed that the 3G iPhone will be released in 2nd Quarter calendar year. If correct, this would pinpoint the release between April-June 2008.

3G is the next generation wireless data that promises much faster speeds over the EDGE technology in existing iPhones. Apple's Steve Jobs has said that existing 3G chipsets drew too much power for them to be used in the original iPhone. Recent advances in wireless chipset technology have reportedly addressed these power consumption issues. Coincidentally, AT&T recently announced that they are expanding their 3G network to nearly 350 U.S. markets by the end of 2008.

Plans for a 3G iPhone have been well publicized, with comments by Steve Jobs and AT&T's CEO suggesting the 3G iPhone is coming in 2008.

In a press release, Nike details upcoming plans for the Nike + iPod partnership with Apple. Nike and Apple are partnering with several fitness equipment manufacturers, including Life Fitness, Precor, Star Trac and Technogym, to allow Nike + iPod users to connect their iPod nanos to cardio machines and track their workouts.

The equipment, including treadmills, ellipticals, stationary bikes and stair climbers, will be available at participating gyms such as 24 Hour Fitness in the United States and Virgin Active Health Clubs internationally.

"The Nike + iPod experience revolutionized running. Now were revolutionizing the gym cardio experience, said Trevor Edwards, Nikes Vice President of Global Brand and Category Management. Were enabling people who go to the gym an opportunity to set goals, track progress, and compete in challenges with their friends and with other members of nikeplus.com. Its a groundbreaking tool for people who want to maximize their workouts.

The existing Nike+ site will provide the online component of the expansion, allowing users to track their own workouts and personal trainers to monitor their clients' progress.

The New York Times reports on a growing trend for book publishers to move away from content protected by Digital Rights Management (DRM). Instead, Random House and Penguin Group, the two largest U.S. publishers, will begin offering audio book content in unprotected MP3 formats.

The recent move by the recording industry towards DRM-free content was part of the movtivation behind the move.

Publishers had traditionally looked to DRM to help combat illegal copying of their content, however, a recent experiement by Random House disproves this notion that DRM necessarily prevents widespread piracy. In a trial run, Random House released watermarked DRM-free audio books on eMusic and monitored file sharing networks. They found that the pirated copies of their audiobooks primarily came from Audio CDs or DRM-decoded sources, and not from the DRM-free sources.

As a result, Random House's Madeline McIntosh said, "Our feeling is that D.R.M. is not actually doing anything to prevent piracy".

The New York Times' John Markoff reveals that the iPhone began life as a "Safari Pad":

Apples multitouch technology began life not as a cellphone, but as a notepad-sized skunkworks project internally dubbed Safari Pad, run by Tim Bucher, then Apples head of Macintosh hardware. To his credit, Mr. Jobs seized on the technology and morphed it into the iPhone.

This adds a bit of information to a revealing Wired article which reported that Apple engineers had spent about a year working on a Tablet PC before being redirected to the iPhone project.

When Markoff asked Jobs directly about the possibility of a larger iPod Touch tablet, he said "I can't talk about unannounced products."

Recent rumors have suggested that Apple may be reviving a mini-tablet project with a device 1.5 times the size of the current iPhone/Touch. The rumored Apple device is expected to also incorporate Apple's touch OS X that currently powers the iPhone. Adding to our expectations, Apple executives have described their mobile devices as the first "mainstream Wi-Fi mobile platform" with a belief that the new Software Development Kit (SDK) will broaden this platform even more.

As noted by ArsTechnica, Apple's MacBook Air appears to be running in short supply both at Apple Stores and major retailers.

After a full month of being on the market, the MacBook Air is still a difficult commodity to obtain in some markets (not all), and Apple is still quoting a 5-7 business day minimum shipping time even for the most standard models ordered from its web site.

Meanwhile, Amazon won't be shipping orders until March 16 now, and many customers who run to a Best Buy thinking they'll find one hiding out there will be surprised: there aren't many to go around. One Best Buy source (not a retail floor worker) told me that Apple has kept them pretty thin on stock.

The cause of the short supply is currently unknown: whether it be short supply of components or high demand for the diminutive notebook, however Ars notes that stores that do receive stock often sell out within a day.

See Also: Apple Store MacBook Air Availability Tool