Apple COO Discusses iPhone Exclusivity, SDK, and Unlocking - MacRumors
Skip to Content

Apple COO Discusses iPhone Exclusivity, SDK, and Unlocking

Apple's COO, Timothy Cook, delivered a question and answer session at the Goldman Sachs Investment Symposium yesterday, and touched on a number of interesting topics. Differing notes available at MacNN, Appleinsider and iPhoneAtlas.

Of interest, Cook answers why Apple hasn't offered an unlocked version of the iPhone. He states that multi-carrier offerings were impractical at launch. For the U.S. market, this would require a CDMA and GSM version of the iPhone. In the end, they felt it was impractical to try to satisfy every carrier and every user. Still, he states that Apple is "not married to any business model" and instead, they're "married to ... shipping the best phones in the world."

When asked about the possibility of Apple expanding into even more areas with new product lines, Cook feels anything is possible, but that each product choice is made carefully since "for everything we do, we know me make a choice not to do something else. We may or may not add some over time, we'll see."

Regarding iPod reaching a saturation point, Cook points out that 40% of iPods are still being sold to those who don't already own an iPod and suggests that slower iPod sales are a reflection of the economy than necessarily sales saturation.

He again describes the iPod Touch as the "first mainstream WiFi portable platform" and also describes the iPhone as a "platform not a product", and states that the upcoming SDK will "broaden the platform more, to the point where the only limit will be peoples imagination." Cook stopped short when asked about when the first 3rd party apps would appear, not wanting to take away any element of surprise from next week's event.

Finally on iPhone Unlocking, Cook acknowledges the problem but states he "look[s] at this 'problem' with a little bit of a smile. Having people stepping over each other for the phone isnt a bad thing. He goes on to state that the best way for Apple to fight back is to offer the iPhone in more countries.

A Quicktime stream of the talk is available from Apple.

Related Forums: iPhone, iPod touch and iPod

Popular Stories

Apple Event Logo

Apple Unveiled Four New Products Today

Tuesday August 25, 2026 8:39 am PDT by
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs. To learn more about these products, read our coverage below: Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils New Mac Studio With M5 Max and M5...
apple magic keyboard with glyphs 2026 refresh

Apple Quietly Refreshes Magic Keyboards

Tuesday August 25, 2026 7:22 am PDT by
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling. On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...
Apple Logo Gradient 16x9 1

Apple Just Made an Extremely Rare Product Announcement

Thursday August 27, 2026 7:58 am PDT by
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020. It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories. As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...