Fortune has published an interesting interview with Apple CEO Steve Jobs covering a wide range of topics. Jobs provide some insight into decisions Apple has made over the years and their design philosophies.
Jobs discusses why he thinks Apple has been successful and their unique approach to design. He takes pride that Apple can integrate both hardware and software design and feels this is a huge advantage over other companies. Jobs also feels that Apple needs to be picky about which products to pursue, and again points to their decision not to release a PDA as an example. Other notable quotes:
On Apple's Consumer Success:
"It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. ... "So you can't go out and ask people, you know, what the next big [thing.] There's a great quote by Henry Ford, right? He said, 'If I'd have asked my customers what they wanted, they would have told me "A faster horse." ' "
Marathon Monday Meetings at Apple:
"So what we do every Monday is we review the whole business. We look at what we sold the week before. We look at every single product under development, products we're having trouble with, products where the demand is larger than we can make. All the stuff in development, we review. And we do it every single week. I put out an agenda -- 80% is the same as it was the last week, and we just walk down it every single week.
"We don't have a lot of process at Apple, but that's one of the few things we do just to all stay on the same page."
Friday September 29, 2023 11:29 am PDT by Joe Rossignol
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Saturday September 30, 2023 9:28 am PDT by Joe Rossignol
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Wednesday September 27, 2023 1:34 pm PDT by Marko Zivkovic
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
Friday September 29, 2023 12:34 pm PDT by Marko Zivkovic
MacRumors has obtained preliminary information on the weights and dimensions planned for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The information corroborates previous reports suggesting that the iPhone 16 Pro and 16 Pro Max will feature larger displays. iPhone 16 and 16 Plus Current information suggests that the iPhone 16 and 16 Plus will maintain the same...
Friday September 29, 2023 8:11 pm PDT by Joe Rossignol
Starting with the iOS 17.1 beta released this week, iPhone users in the U.K. can add debit and credit cards from select banks in the country to the Wallet app and view their available balances and latest transactions for those accounts. Apple calls this feature Connected Cards, and it's currently available in the U.K. only, but there is now evidence to suggest it will expand to the U.S. in...
Saturday September 30, 2023 11:10 am PDT by Joe Rossignol
Apple today said it plans to release an iOS 17 software update with a bug fix for the iPhone 15 Pro and iPhone 15 Pro Max overheating issue, and the company has since shared additional details about the matter with MacRumors. Importantly, Apple said the issue is not related to the titanium frame. Contrary to a report this week, Apple said the iPhone 15 Pro's design does not contribute to...