Refreshed internals, lower price point possible.
Nike + iPod Expanding to Include Gym Equipment
The equipment, including treadmills, ellipticals, stationary bikes and stair climbers, will be available at participating gyms such as 24 Hour Fitness in the United States and Virgin Active Health Clubs internationally.
"The Nike + iPod experience revolutionized running. Now were revolutionizing the gym cardio experience, said Trevor Edwards, Nikes Vice President of Global Brand and Category Management. Were enabling people who go to the gym an opportunity to set goals, track progress, and compete in challenges with their friends and with other members of nikeplus.com. Its a groundbreaking tool for people who want to maximize their workouts.The existing Nike+ site will provide the online component of the expansion, allowing users to track their own workouts and personal trainers to monitor their clients' progress.