Apple Has Released These 12 New Products This Year - MacRumors
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Apple Has Released These 12 New Products This Year

Apple has released more than 12 new products and accessories this year. The company kicked things off with a second-generation AirTag in January, and it unveiled a wide range of devices in March, including the MacBook Neo, iPhone 17e, two new Studio Display models, updated iPad Air models with the M4 chip, and much more.

Apple Event Logo
Here is everything that Apple has released in 2026 so far:

The new AirTag is equipped with a second-generation Ultra Wideband chip, enabling the Precision Finding feature to work up to 50% farther away from an item compared to the previous-generation model, according to Apple. The new AirTag also has an upgraded Bluetooth chip for improved overall range outside of Precision Finding mode.

With an updated internal design, the new AirTag features a 50% louder speaker compared to the previous-generation model, according to Apple.

Apple said the Black Unity Connection Braided Solo Loop for the Apple Watch features the colors of the Pan-African flag in honor of Black History Month.

iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the iPhone 16e did.

The new iPad Air's key upgrades include Apple's M4 chip, an increased 12GB of RAM, Apple's N1 chip with Wi-Fi 7 support, and the C1X modem in cellular models.

The MacBook Air received a faster M5 chip, and a doubled 512GB of base storage, but the starting price increased from $999 to $1,099 as a result of a 256GB configuration being dropped. With the N1 chip, the MacBook Air now has Wi-Fi 7 and Bluetooth 6, and it now comes with Apple's 40W Dynamic Power Adapter with 60W Max.

The higher-end 14-inch and 16-inch MacBook Pro models finally received M5 Pro and M5 Max chips, plus up to twice as fast SSD speeds and a doubled 1TB of base storage. Battery life has increased slightly across all of the models, and the N1 chip extends to the MacBook Pro line now for Wi-Fi 7 and Bluetooth 6 support.

The regular Studio Display gained Thunderbolt 5 support and improved speakers, and the camera now supports Desk View. There is also an all-new, higher-end Studio Display XDR that gained all of those benefits, plus bigger improvements such as a 120Hz refresh rate, mini-LED backlighting, increased brightness, and more.

The colorful MacBook Neo starts at just $599 in the United States, and at an even lower $499 for college students. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by the A18 Pro chip from the iPhone, and it is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.

AirPods Max 2 have a handful of upgrades over the previous AirPods Max, including Apple's H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. Plus, the Digital Crown has a new Camera Remote function.

The special-edition Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The earbuds have both Nike and Beats logos.

What's Next?

Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is finally expected to launch later this year, once the more personalized version of Siri arrives. We are also expecting a foldable iPhone, a MacBook Pro with an OLED display, and long-awaited updates to the Apple TV, HomePod, and HomePod mini this year.

Related Reading: Apple to Launch These 15+ New Products Later This Year

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Top Rated Comments

7 months ago
Other than maybe the Neo, everything else is lipstick on a pig. Zero innovation from Apple.
Score: 6 Votes (Like | Disagree)
I7guy Avatar
7 months ago
One out of 12. The MacBook neo is fantastic for the place it occupies.

Edit: MacBook Neo made me go “wow.”
Score: 5 Votes (Like | Disagree)
kerr Avatar
7 months ago

Apple Introduces New Black Unity Apple Watch Band

Apple Releases iPhone Cases, Apple Watch Bands, and Crossbody Strap in New Colors
Is there really a need to highlight phone cases and watch bands? It’s like making a big deal about a new dongle. They don’t really compare to Macs, iPhones and iPads do they?
Score: 4 Votes (Like | Disagree)
7 months ago
I hate to say it, but I think Apple has only unveiled one new product this year—the Neo. The rest are new versions of existing products.
Score: 4 Votes (Like | Disagree)
McTool Avatar
7 months ago
Upgraded is not new.
Score: 3 Votes (Like | Disagree)
ThomasJL Avatar
7 months ago

Apple(or any company) can’t please everybody 100% , 100% of the time. But since 2011 they are on a roll with popular products, record breaking earnings, high user satisfaction. Direct reflection on the leadership of the CEO.

And a new product is a new product.
Contrary to the core argument of Tim Cook supporters, having “popular products” and “record breaking earnings” does not equal “innovation” nor “high quality products.” When Steve Ballmer was CEO of Microsoft and Steve Jobs was CEO of Apple, Vista was a far more popular product than Snow Leopard, and Microsoft had far higher record breaking earnings than Apple. Does that mean Ballmer was a good CEO? Does that mean Microsoft was innovative? Does that mean Vista was a high quality product?
Score: 3 Votes (Like | Disagree)
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