New Apple Products Launching This Week, Here's What's Coming

Apple has yet to release any new devices in 2025, but at least two new products are expected to be announced this week, according to rumors.

Apple Store Waterside Shops
Below, we outline the new Apple products that are likely to be unveiled this week.

iPhone SE 4

iPhone SE 4 Single Camera Thumb
Apple plans to announce the long-rumored iPhone SE 4 this week, according to Bloomberg's Mark Gurman.

The new iPhone SE is rumored to feature a mix of iPhone 14 and iPhone 16 features, including a 6.1-inch OLED display, Face ID, a USB-C port, a single 48-megapixel rear camera, and the first Apple-designed 5G modem. With the A18 chip, and a rumored 8GB of RAM, the device is also expected to support Apple Intelligence.

The current iPhone SE looks similar to the iPhone 8, with outdated features such as a Touch ID button, Lightning port, and thick bezels around the display. The device has an A15 Bionic chip, so the A18 would be a significant upgrade. Pricing starts at $429, but a price increase towards $499 seems probable for the next model.

Powerbeats Pro 2

apple power beats pro 2
Last year, Apple teased that Powerbeats Pro 2 would be released in 2025. Last week, Gurman said Apple plans to announce the wireless earbuds this coming Tuesday, February 11. In the U.S., the Powerbeats Pro 2 are expected to cost $249.

Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro, with built-in, adjustable ear hooks for a secure fit. According to Gurman, the Powerbeats Pro 2 will be equipped with the same H2 chip as used in the AirPods Pro 2, which will enable improved active noise cancellation compared to the original Powerbeats Pro.

Apple's teaser video last year revealed that the Powerbeats Pro 2 have a slimmer design compared to the original Powerbeats Pro from 2019.

Based on our iOS 18 code findings last year, Powerbeats Pro 2 will feature heart rate monitoring during workouts, in supported apps.

iOS 18 code also revealed that Powerbeats Pro 2 will be available in four new color options, including a vibrant "Electric Orange."

Based on other recent Beats headphones, other potential upgrades for the Powerbeats Pro 2 over the originals include improved sound quality, longer battery life, and a USB-C port instead of Lightning on the charging case.

Wild Cards: MacBook Air, iPad Air, and iPad 11

macbook air blue image
New models of the MacBook Air, iPad Air, and entry-level iPad are "coming soon," according to Gurman. He said MacBook Air and iPad Air inventory is running low at many of Apple's stores. It is unclear if any of these devices will be announced this week, but if they aren't, they should launch by March or April at the latest.

Newer chips are expected for all of the devices, including the M4 chip for the MacBook Air, the M3 chip for the iPad Air, and either the A16 Bionic chip or A17 Pro chip for the entry-level iPad 11. No other significant changes have been rumored.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...