New Version of Siri With Generative AI Again Rumored for WWDC
Apple is preparing to preview a new version of Siri with generative AI and a range of new capabilities at WWDC, according to a post on the Korean social media site Naver from a user with a track record for posting Apple rumors.

According to developer sources speaking to the operator of tech news aggregator account "yeux1122" on Naver, Apple has recently made progress with integrating generative AI into Siri using its Ajax-based model that Bloomberg's Mark Gurman first mentioned in July. The new version of Siri apparently touts natural conversation capabilities, as well as increased user personalization.
The new features are believed to be available across devices, suggesting that the new version of Siri will retain conversation information from one device to another. It is also said to feature a new "Apple-specific creational service," which might relate to the previously reported Siri-based Shortcuts capabilities rumored for iOS 18.
Apple is purportedly working on linkages for the new version of Siri to connect to various external services, likely via an API. Finally, the report suggests that some of Apple's new AI features may differ based on subscription service status, but it is unclear what shape this could take.
A recent forecast from Deepwater Asset Management similarly claimed that Apple will bring generative AI to Siri this year. The Naver blog account has a mixed track record for forecasting Apple's plans, but some of its claims have proven to be significant. For example, in March 2022 it accurately revealed some details about the third-generation iPhone SE ahead of Apple launching the model. In October of the same year it also accurately predicted that Apple would delay the release of new 14-inch and 16-inch MacBook Pro models until early 2023.
Popular Stories
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the "iPhone 17 Air" sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Apple prototyped a larger ultra-slim iPhone 17 Air with a 6.9-inch display, but ultimately decided not to go ahead with the device because of fears that it could be susceptible to bending, according to a new report.
Bloomberg reporter Mark Gurman, writing in his latest Power On newsletter:
When it first started work on the phone, it prototyped a device with a 6.9-inch screen — matching...
In an investor research note today with British bank Barclays, analyst Tim Long said Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it by far the most expensive iPhone model ever.
If the first foldable iPhone starts at $2,299, that means it would cost nearly twice as much as the iPhone 16 Pro Max, which starts at $1,199.
...
Bloomberg's Mark Gurman today shared some new details about the rumored iPhone 17 Air.
In his Power On newsletter, Gurman said he was told that the device may start at roughly $899 in the U.S., which means that it would occupy the same price point as the iPhone 16 Plus. This would make sense, as it has been widely rumored that the Air model will take over the Plus model's spot in the iPhone...
Apple considered launching the iPhone 17 Air without a USB-C charging port, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said that while Apple ultimately decided against making the iPhone 17 Air its first iPhone model without a charging port, the idea is still on the table for future iPhone models.
He said the iPhone 17 Air will "foreshadow a move to...
Apple today launched a new app called Surveyor, which is designed to allow users to collect data like images of street signs and roadside details to improve Apple Maps.
The app is not public facing and appears to be for use with companies that Apple partners with to assign mapping tasks. Downloading the app and opening it up directs users to "Open Partner App" to choose a task. Tapping on...