Chipmaker Qualcomm has claimed that its new Snapdragon X Elite PC processor is 21% faster than Apple's latest M3 chip in multi-core performance, although questions remain about its thermal profile.
Demoing PCs with the new chipset, the San Diego manufacturer told Digital Trends that the Snapdragon X Elite records a multi-core Geekbench score of 15,300, whereas Apple's M3 obtains a score of 12,154. What Qualcomm did not mention however is the Snapdragon-powered machine's power consumption as a benchmarking vector, which is an important indicator of efficiency performance.
Qualcomm's upcoming range of 2024 Windows PCs are expected to be offered in different thermal design profiles. The performance-focused 80W profile runs faster but generates more heat and requires active cooling (fans), while the efficiency-focused 23W profile is made to be used in thinner laptops with passive cooling systems. For comparison, Apple's base M3 MacBook Pro houses a single fan, similar to the discontinued 13-inch MacBook Pro, but the M3 Pro and M3 Max use dual-fan designs to allow the additional cores to reach maximum performance under load.
The Snapdragon X Elite was announced in late October, just before Apple announced its new MacBook Pro lineup powered by M3 series chips. Despite the claims of better performance offered by the Elite chip over Apple silicon, Qualcomm conceded that "hardware... is the only thing we can control," and therefore the user experience between the rival machines is "not going to be the same," because "they're running macOS and we're running Windows."
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Thermal Profile is important. Qualcomm's chip is likely missing many of the other GPU optimizations and features that Apple's M3 chip family supports, plus they are comparing it to the base M3 chip, not the M3 Pro, M3 Max, or the soon to be released M3 Ultra for performance. And what about Apple's built in GPUs, Media Encoders, Neural Engine, and other custom chip features on Apple's M3 series of chips, that may be missing on Qualcomm's chip? They are comparing Apples to Oranges!
