Apple's Event Was Missing These 4 Announcements - MacRumors
Skip to Content

Apple's Event Was Missing These 4 Announcements

At its "Scary Fast" event, Apple announced new 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac models with M3 series chips. It was a very quick and tidy 30-minute event, with no other products or surprises revealed.

Apple Event October 2023
Below, we have listed some rumored products that were not announced at the event.

Magic Accessories With USB-C

iMac Magic Keyboard and Mouse
Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.

iPads

iPad mini 6 orange BG
Apple analyst Ming-Chi Kuo and Gurman both ruled out new iPads for the rest of 2023, and this event indeed lacked any iPad announcements.

MacRumors had discovered that an Apple supplier resubmitted a sixth-generation iPad mini battery filing in a Chinese regulatory database last week, but this ultimately did not relate to a seventh-generation iPad mini at the event.

Gurman said Apple does not plan to introduce new iPads until March 2024 or later.

iMac Pro

iMac Pro 2022 27 and 24 iMac
While the Intel-based iMac Pro was discontinued in 2021, there have been rumors about an eventual Apple silicon replacement ever since.

Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display in either late 2024 or in 2025. It's unclear which chips this Mac would be equipped with. On a speculative basis, it could use the M3 Pro and M3 Max chips announced yesterday, or perhaps even an upcoming M3 Ultra chip, but Apple might be on to the M4 series of chips by time the new iMac Pro is announced.

Kuo said the new iMac Pro will feature mini-LED backlighting.

MacBook Air and Mac Mini

MacBook Air 15 Inch Feature Teal
To be clear, new MacBook Air and Mac mini models were not expected to be announced at this event, but they are worth mentioning given that they will likely use the same M3 or M3 Pro chips that were announced yesterday.

Gurman expects updated 13-inch and 15-inch MacBook Air models with the standard M3 chip to be released in the first half of 2024. He also said Apple is already working on a new Mac mini, but he did not provide a launch timeframe.

AirPower

airpower

Just kidding.

Popular Stories

Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...
m5 pro macbook pro launch day

Amazon Just Knocked $900 Off Apple's Latest 16-Inch MacBook Pro

Sunday September 27, 2026 8:30 am PDT by
Amazon has introduced a major discount on the 16-inch MacBook Pro with the M5 Max chip, 32-Core GPU, 36GB RAM, and 2TB SSD, now available for $3,499.00, down from $4,399.00. This is a massive $900 markdown on the high-end MacBook Pro, and it's joining a few other MacBook Pro discounts on Amazon this week. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a...
iPhone Duo Open

iPhone Duo Reportedly Facing Production Problems Ahead of Launch

Tuesday September 29, 2026 6:16 am PDT by
The iPhone Duo is reportedly facing production difficulties ahead of its October launch, with early output expected to be limited. A person said to be close to Foxconn's supply chain told China's Jiemian News that final assembly yields for Apple's first foldable iPhone were only slightly above 60% as of September 17. The source said that, under Apple's current quality standards, it could...

Top Rated Comments

eoblaed Avatar
38 months ago

Just kidding ('https://www.macrumors.com/2019/03/29/apple-officially-cancels-airpower/').
Have to admit, this made me lol
Score: 42 Votes (Like | Disagree)
38 months ago
Laughed out loud at the just kidding with the AirPower. Well done!
Score: 14 Votes (Like | Disagree)
coffeemilktea Avatar
38 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
Updated Magic accessories with USB-C? In this economy??? 🤡

Jokes aside, it's a little weird that Apple has stuck with the "turn the mouse upside down to charge it" design for a full EIGHT years now, and it's not even a particularly comfortable mouse to use for long periods of time either. You can get cheap Bluetooth mice off of Amazon that charge in a more reasonable way, use USB-C and are actually comfortable to hold.

I personally suspect that Apple genuinely just does not care about accessories like keyboard and mice. Which I suppose would make sense since it seems like laptops are the Macs that sell the most, and those already come with their own built-in keyboard and trackpad.

(also, consider how underwhelming the 2023 iMac is. 256 GB storage / 8 GB of RAM to start, in 2023? Apple really is unconcerned about desktops.)
Score: 8 Votes (Like | Disagree)
GMShadow Avatar
38 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
So he was wrong.


Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display ('https://www.macrumors.com/2023/10/23/new-32-inch-imac-pro-expected-2024-or-2025/') in either late 2024 or in 2025.

Kuo said the new iMac Pro will feature mini-LED backlighting ('https://www.macrumors.com/2023/10/17/32-inch-imac-coming-in-2025').
John Ternus made it pretty clear there's no larger iMac coming and that Apple sees the current model as the sole one going forward.

Gurman also said Apple was working on a new 13" MBP for 2024, but it was discontinued. They also both said no new Macs or events this year, but both were wrong.


I'm not seeing how their track record is any better than randos spitballing by throwing darts at a wall.
Score: 8 Votes (Like | Disagree)
a m u n Avatar
38 months ago
The fact that the entire event was filmed on iPhone 15 Pro Max is mind blowing! 🔥



Attachment Image
Score: 7 Votes (Like | Disagree)
Randel.D Avatar
38 months ago
I've got the M2 Air, and I think I'm good until they start supporting dual monitors on the Air (natively). And since the M3 doesn't support dual monitors (unless you upgrade to the pro or max), I don't see the M3 Air supporting dual monitors... Seems so simple. Also, they can keep the Space Black. Starlight is 💯💯
Score: 7 Votes (Like | Disagree)
Latest Stories
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
2 minutes ago
Apple Event on October 13?
Apple Event on October 13?
1 hour ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
3 hours ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
3 hours ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
5 hours ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
5 hours ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
6 hours ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
7 hours ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
8 hours ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
8 hours ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
19 hours ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
20 hours ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
21 hours ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
22 hours ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
23 hours ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
23 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
1 day ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
1 day ago
Apple Creator Studio and Final Cut Camera Get New Features
Apple Creator Studio and Final Cut Camera Get New Features
1 day ago
Apple Explains Why It Removed ICE Tracking Apps Last Year
Apple Explains Why It Removed ICE Tracking Apps Last Year
1 day ago
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
1 day ago
Switch Siri AI for ChatGPT on Your Mac
Switch Siri AI for ChatGPT on Your Mac
1 day ago
Apple Says Emergency SOS via Satellite Now Available in Norway
Apple Says Emergency SOS via Satellite Now Available in Norway
1 day ago
AppleCare Guide: Is it Worth Paying For?
AppleCare Guide: Is it Worth Paying For?
1 day ago
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
1 day ago
Apple Planning to Launch Products Faster and More Often
Apple Planning to Launch Products Faster and More Often
1 day ago
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
1 day ago
New Apple TV 4K Hinted at in Support Document
New Apple TV 4K Hinted at in Support Document
1 day ago
iPhone Duo Reportedly Facing Production Problems Ahead of Launch
iPhone Duo Reportedly Facing Production Problems Ahead of Launch
1 day ago
Here's Why iPhone Apps Were Crashing
Here's Why iPhone Apps Were Crashing
1 day ago