Gurman: October Apple Event Unlikely, Upcoming iPad Air Refresh Could Arrive via Press Release Instead

Apple may not have enough new products and features to launch to justify holding an event in October, leading it to unveil devices like the next-generation iPad Air via press release, according to Bloomberg's Mark Gurman.

Air 2022 M1 Feature
On the latest episode of The MacRumors Show podcast, Gurman said that Apple will not introduce any new iPad models at its "Wonderlust" event next week, which is expected to focus on next-generation Apple Watches and iPhones only.

Gurman said that there is a new ‌iPad Air‌ with improved specifications in the works and the device is apparently "coming soonish." He added that "we may get an ‌iPad‌ refresh in October," not including the iPad Pro, which is not expected to be updated until next year.

Gurman believes that there will be a further Apple product launch in October, but expressed skepticism that an entire event will take place to introduce new devices. He said that it could be similar to the introduction of the M2 Pro and ‌M2‌ Max MacBook Pro models earlier this year, which were announced via press release and a short video. Gurman claimed that October could see something "along those lines." "I'm not sure they have enough to drag people down to Cupertino to watch the video like they do for this [iPhone 15] launch," he added.

Yesterday, analyst Ming-Chi Kuo reported that Apple will not launch new MacBook models with M3 chips before the end of this year. Previously, the introduction of the first MacBooks with the M3 chip were expected to take place at an Apple event in October. Listen to The MacRumors Show podcast for Gurman's full thoughts and expectations.

Related Roundup: iPad Air
Buyer's Guide: iPad Air (Don't Buy)
Related Forum: iPad

Top Rated Comments

goobot Avatar
8 months ago
We really need an iMac update
Score: 16 Votes (Like | Disagree)
gpat Avatar
8 months ago
No October event = No M3 in 2023.
Just a friendly reminder. :)
Score: 10 Votes (Like | Disagree)
James Godfrey Avatar
8 months ago
I knew with the launch of M2 in 15” Air that we were a while away from the M3, I suspect…

Press Release between October/January
iPad Air with M2
Spec bump to iPad mini

Spring 2024
M3 announcement
Mac mini M3
iMac M3
iPad Pro M3

WWDC 2024
MacBook Air 13 & 15 M3
MacBook Pro T/B M3

October 2024
M3 Pro/Max/Ultra announced
MacBook Pro 14 & 16
Mac Studio
Score: 10 Votes (Like | Disagree)
Gengar Avatar
8 months ago

Can we get a new Apple Pencil with swipe gestures instead of fapping
What are you doing with your Apple Pencil?

Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
8 months ago
Gurman: October Apple Event Unlikely, Upcoming iPad Air Refresh Could Arrive via Press Release Instead

Apple may not have enough new products and features to launch to justify holding an event in October, leading it to unveil devices like the next-generation iPad Air via press release, according to Bloomberg's Mark Gurman.
Is this the same Mark Gurman who said there would be a fall/October event ('https://www.macrumors.com/2023/07/17/apple-m3-macs-october-event/')? ?

Writing in his latest Power On newsletter, Gurman said sources tell him an October event will follow Apple's iPhone 15 series announcement in September, and the state of Apple's current product lineup suggests it will focus on new Macs with M3 chips.
Score: 8 Votes (Like | Disagree)
Hopefully Smarter Avatar
8 months ago
this whole Gurman thing is ridiculous.

Of course, there won't be an event right after an event.

Gurman is an Apple plant used the same way that Pogue and Mossberg were used in the jobs era.
Score: 6 Votes (Like | Disagree)

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