'iPhone 15 Pro Max' Name Reportedly Confirmed, 'iPhone 15 Ultra' Not Expected This Year

Apple's highest-end iPhone this year will be named iPhone 15 Pro Max, instead of iPhone 15 Ultra, according to a report on Friday from Bloomberg's Mark Gurman. The other devices in the lineup will include the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro.

iPhone Ultra in Hand Feature
Gurman himself previously reported that Apple has considered Ultra branding for its highest-end iPhone, similar to the Apple Watch Ultra, and it is possible it will be used for the iPhone 16 Ultra with a larger 6.9-inch display next year. For now, however, it appears that Pro Max branding will live on for at least another year.

The iPhone 15 Pro Max is rumored to exclusively feature an upgraded telephoto lens with up to 6x optical zoom, compared to a 3x limit on the iPhone 14 Pro models. The device is also expected to feature a titanium frame, customizable Action button, faster A17 Bionic chip, thinner bezels, Wi-Fi 6E support, and more. iPhone 15 Pro Max pricing is rumored to start at $1,199 in the U.S., which would be $100 more than the iPhone 14 Pro Max.

Apple is set to unveil the iPhone 15 series at its "Wonderlust" event on Tuesday, September 12 at 10 a.m. Pacific Time. Stay tuned for our in-depth coverage of Apple's announcements, including in-person coverage from Steve Jobs Theater.

Related Roundup: iPhone 15 Pro

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Top Rated Comments

erikkfi Avatar
10 months ago
Once you’ve decided to name something “Pro Max,” you’ve lost any sense of what good branding sounds like.
Score: 29 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
10 months ago
My fingers are crossed iPhone Ultra is going to look like this. It needs to be differentiated from the current iPhone line up.



Attachment Image
Score: 22 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
10 months ago

I'm surprised Apple didn't name it "iPhone 15 Ultra" just to justify the $100 price increase. Lol.
Apple is saving that for next year. Apple may charge us for the iPhone 16 Ultra with the $200 price increase. Yeah... Ultra Courage!
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
10 months ago
I figured iPhone 16 Ultra was not coming this year. The 6.9-inch display will be amazing on an iPhone tho. Hard to believe the original iPad Mini screen was only 7.9 inches.
Score: 13 Votes (Like | Disagree)
Channan Avatar
10 months ago
Worst news ever. ? I only wanted it when it was going to be called Ultra. Guess I’ll get an Android phone instead.
Score: 11 Votes (Like | Disagree)
macsplusmacs Avatar
10 months ago
Another reason for me to wait till the 16.?
Score: 8 Votes (Like | Disagree)