Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today.
Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use with the iPhone 11, with "Ultra," according to Gurman.
Based on Apple's current pattern, we can expect a revamped iPhone design next year, coinciding with a shift to USB-C and the potential of a new Ultra model replacing the Pro Max.
The shift to using "Ultra" branding for the highest-end iPhone would follow in the footsteps of other naming decisions Apple has made recently. Most notably, the most rugged and extreme Apple Watch yet is named Apple Watch Ultra, while the most powerful Apple silicon chip to date is M1 Ultra.
Specific details for the iPhone 15 are still rather scarce given it's still a year away, but Apple is widely expected to shift to USB-C for next year's iPhones. Additionally, rumors suggest that the hole-punch and pill-shaped cutouts, introduced with the iPhone 14 Pro, will trickle down to all models of the iPhone 15 lineup.
I’m surprised to see the positive reaction to this news. I disagree. For computers and phones, consumers should have the ability to get the best features regardless of size like with MacBook Pro and iPhone Pro. Ultra works for the watch because the target audience and use case is very specific. Do phones have another use case beyond the people who like pro phones? Maybe I just don’t understand. But I better be able to get a 6.1 inch phone with the latest features next year. 6.7 is too big for me.
If Apple want to avoid negative press, they should not offer USB-C only to the Ultra or even the Pro and Ultra models.
They would be insanely stupid to make USB-C exclusive to only the most expensive models. It would definitely generate a lot of negative press for them.
Every iPhone next year should come with USB-C. from the basic iPhone 15 to the "iPhone 15 Ultra".
Wednesday September 28, 2022 10:22 am PDT by Juli Clover
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.
Kuo last week said that Apple asked...
Monday November 21, 2022 2:25 am PST by Tim Hardwick
Apple's 2023 iPhone will feature a titanium chassis with curved rear edges replacing the existing squared off design, claims a new rumor.
According to Twitter user @ShrimpApplePro, the back edges of the iPhone 15 will be rounded to create a new border, similar to the bottom edges on the case of Apple's latest 14-inch and 16-inch MacBook Pro models. For reference, the iPhone 14 models use a...
Monday November 7, 2022 12:55 pm PST by Juli Clover
There's almost a year to go until we get new iPhone 15 models in September 2023, but we've been hearing rumors for months now. It's looking like the iPhone 15 models could get more notable updates than we saw for the iPhone 14, including features many iPhone users have wanted for years.
We've rounded up some of the best features coming to the iPhone 15 that we've heard so far so MacRumors...
Monday November 28, 2022 10:28 am PST by Joe Rossignol
Ahead of the Oceanic+ app launching on the Apple Watch Ultra today, a few individuals received some early hands-on time with a beta version of the app. Designed by Huish Outdoors in collaboration with Apple, the app allows the Apple Watch Ultra to be used as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Image Credit: TechCrunch For those unaware, rising to ...
Sunday September 25, 2022 2:27 pm PDT by Sami Fathi
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display.
TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
Friday November 18, 2022 9:42 am PST by Joe Rossignol
While we're still around 10 months away from Apple introducing the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year.
In September, analyst Ming-Chi Kuo said that strong sales of iPhone 14 Pro models would likely encourage Apple to increase differentiation between the iPhone 15...
All three AirPods models and Mac accessories like the Magic Keyboard and Magic Trackpad are likely to transition to USB-C by 2024, according to Bloomberg's Mark Gurman.
AirPods Charging Case with USB-C port by Ken Pillonel. Earlier this week, the European Parliament approved a new directive to force manufacturers to offer USB-C as a common charging port across a wide range of devices in...
Wednesday September 7, 2022 5:13 pm PDT by Sami Fathi
The new Apple Watch Ultra ships with a braided Apple Watch to USB-C charger, according to Apple's product page, the "What's in the box" section, and Apple Store retail documentation seen by MacRumors. The Apple Watch Ultra is the first Apple Watch to ship with the uniquely braided cable.
The Apple Watch Ultra features an all-new design that's more rugged with advanced features for athletes,...
Wednesday November 30, 2022 10:09 am PST by Juli Clover
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more.
The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update.
According...
Thursday December 1, 2022 4:37 pm PST by Juli Clover
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
Thursday December 1, 2022 8:44 am PST by Joe Rossignol
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far.
iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
Tuesday November 29, 2022 11:54 am PST by Juli Clover
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York.
He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
Wednesday November 30, 2022 2:39 am PST by Sami Fathi
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor.
The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
Thursday December 1, 2022 10:48 am PST by Joe Rossignol
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil.
The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more.
As suspected, the...
Wednesday November 30, 2022 12:43 pm PST by Juli Clover
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon.
Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
Tuesday November 29, 2022 1:01 pm PST by Juli Clover
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue.
According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team.
The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said:
This year's App Store Award winners reimagined...
Thursday December 1, 2022 7:12 am PST by Joe Rossignol
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
Top Rated Comments
Every iPhone next year should come with USB-C. from the basic iPhone 15 to the "iPhone 15 Ultra".