Smaller iPhone 15 Pro Will Continue to Start at $999, Says TrendForce

Thursday September 7, 2023 8:25 pm PDT by Joe Rossignol

While rumors have been circulating about a $100 price increase for both iPhone 15 Pro models, Taiwanese research firm TrendForce today predicted that the smaller iPhone 15 Pro will start at $999 in the U.S., just like the iPhone 14 Pro.

iPhone 15 Blue Three Quarters Perspective Feature 2
TrendForce believes that only the iPhone 15 Pro Max will cost extra. The research firm predicted that the device will start at $1,199 in the U.S., which would be a $100 price increase compared to the iPhone 14 Pro Max. The device is expected to exclusively feature a periscope lens that enables up to 6x optical zoom, double the current limit.

Despite predicting a price increase for the Pro Max model this year, TrendForce expects that the device will continue to start with 128GB of storage, rather than 256GB as previously rumored. On the other hand, the research firm expects both iPhone 15 Pro models to be equipped with 8GB of RAM, up from 6GB in the iPhone 14 Pro models.

Time will soon tell if TrendForce is accurate with its latest predictions, as Apple will unveil the iPhone 15 series at its event on Tuesday, September 12 at 10 a.m. Pacific Time. Stay tuned for in-depth coverage of Apple's announcements next week.

Tag: TrendForce

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Top Rated Comments

TheYayAreaLiving 🎗️

41 months ago

In 2023 - No iPhone should start with 128GB of physical storage. They should all start with 256GB minimum.

Score: 31 Votes (Like | Disagree)

Mr. Dee

41 months ago

This is exactly what I have been predicting, its the Pro Max thats actually getting the price increase. If the standard Pro gets periscope next year, then it will likely go up in price.

Score: 9 Votes (Like | Disagree)

teh_hunterer

41 months ago

Why are they making the 15 Pro smaller? Lame unless there is a price decrease.

Can't tell if joking, but I think the article just means the regular Pro instead of the Pro Max. ie, smaller than the Pro Max.

Score: 9 Votes (Like | Disagree)

Nozuka

41 months ago

Only using 72GB of 128GB without ever cleaning up… more space is nice, but wasted on many people. Apple surely has statistics about it

Score: 8 Votes (Like | Disagree)

tekfranz

41 months ago

Hoping the price increase comes with 512gb standard memory.

Score: 7 Votes (Like | Disagree)

TheYayAreaLiving 🎗️

41 months ago

I'm all for more storage given the prices of this hardware, but I haven't been able to fill up much more than half of the 128 GB I have on my current iPhone. Is this a problem for everyone else?

It’s definitely a problem for me. Local iPhone storage is below. 302.1GB.

In addition, 1TB iPhone can no longer hold the iPhone Data solely. I really hope Apple increases the iCloud+ Storage cap. They need to offer it to 4GB at least. Hopefully, next week, we get an announcement for that as well.