Update August 29: Apple has announced it will be holding an event on Tuesday, September 12 at 10:00 a.m. Pacific Time where we're expecting to see the iPhone 15 lineup, updated Apple Watch models, and perhaps some other announcements.
Apple is currently expected to unveil the iPhone 15 lineup, Apple Watch Series 9, and Apple Watch Ultra 2 at an event on Tuesday, September 12, according to a recent trusted report.
Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, claims that the company is planning to host its highly anticipated event to introduce new iPhone and Apple Watch models in early September.
Gurman had previously suggested Tuesday, September 12 or Wednesday, September 13 as two potential dates for the event, but now it sounds like Tuesday is the more probable candidate.
Apple's fall iPhone events are usually held during the first two weeks of September, and often take place on a Tuesday. Launching in early September allows Apple to push iPhone sales ahead of the end of the fiscal quarter.
If rumors about an event on September 12 prove to be correct, we can expect to see official media invites sent out approximately one week before. If the iPhone 15 models are unveiled on September 12 and Apple sticks to its usual debut timing, pre-orders will take place on Friday, September 15, and a launch will follow on Friday, September 22.
The event will adopt the same format as last year's iPhone event, involving an in-person component with members of the media invited to Apple Park, a pre-recorded video presentation, and hands-on time with Apple's new products afterwards.
Apple is expected to introduce four new iPhone models, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The Dynamic Island is expected to expand to all iPhone 15 models, and Apple will adopt USB-C for charging instead of Lightning.
Most other changes will be limited to the iPhone 15 Pro models, with those set to feature slimmer bezels, a faster A17 chip, new camera technology, and more, as outlined in our iPhone 15 and iPhone 15 Pro roundups.
The fall event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, and shortly after the event, we should see the launch of iOS 17, iPadOS 17, tvOS 17, and watchOS 10. We are not expecting any new iPad models to be announced at the event, while new M3-based Mac models are not expected to arrive before October.
