New Mid-Cycle iPhone 15 Color Looking Less Likely This Year

Apple's usual strategy of introducing a new mid-cycle iPhone color in the spring is unlikely to be replicated for the iPhone 15 this year, if a new rumor out of Asia is anything to go by.

iPhone 14 Yellow Feature 2
Apple usually introduces new ‌iPhone‌ color options in the spring to boost sales midway through the device's product cycle, keeping the device top-of-mind for consumers at a time when the next iPhone launch is still another six months away.

Apple has used the tactic frequently in recent years. In 2017 and 2018, it released red mid-cycle versions of the iPhone 7 and iPhone 8 lines, respectively. Then in 2021, Apple added a purple color to the iPhone 12 and iPhone 12 mini models for the spring season in late April.

In March 2022, the iPhone 13 lineup received new green finishes, and in the same month last year, Apple released the iPhone 14 and iPhone 14 Plus in a new yellow color. Each new color launch has been accompanied by a significant ad campaign to attract new customers and upgraders who did not make a purchase when the latest iPhone series was originally launched in the fall. This year could be different, however.

According to Chinese Weibo-based leaker Instant Digital, there is no new spring color scheme on the cards for the iPhone 15. It's also worth noting that Apple has already launched several iPhone cases and Apple Watch bands in refreshed color options. The refreshed accessories arrived when Apple released the new MacBook Air in early March. In previous years, such a move has often been accompanied by a new iPhone color.

Why Apple would forego the opportunity to boost sales in the middle of an iPhone cycle is not entirely clear, so it is worth taking the latest rumor with a pinch of salt for now. Production delays have reportedly pushed the release of new iPads into May, and Apple is not expected to hold a launch event to announce the devices, but the debut of a new iPhone color could always come separately in the form of a press release, which Apple has opted for in the past.

Related Roundup: iPhone 15
Buyer's Guide: iPhone 15 (Caution)
Related Forum: iPhone

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...

Top Rated Comments

GrzMik Avatar
7 weeks ago
There’s no point, since this year colors are so washed I would buy black model only. What they were thinking!?
Score: 9 Votes (Like | Disagree)
klasma Avatar
7 weeks ago

New Mid-Cycle iPhone 15 Color Looking Increasingly Unlikely This Year
I can imagine an unlikely color (dark beige?), but an increasingly unlikely color? ? I’m curious how that will look like.
Score: 7 Votes (Like | Disagree)
polyphenol Avatar
7 weeks ago
Why this bizarre phrasing which, in numerous minor variations, is widespread, "increasingly unlikely"? Making the adverb (more or less positive) clash with the adjective (more or less negative). Why not "decreasingly likely"? Or, and I'm sure this is far too simple, "less likely"?

Time was, headline writers were desperately trying to shorten and simplify, not lengthen and mangle.
Score: 5 Votes (Like | Disagree)
darngooddesign Avatar
7 weeks ago

Why this bizarre phrasing which, in numerous minor variations, is widespread, "increasingly unlikely"? Making the adverb (more or less positive) clash with the adjective (more or less negative). Why not "decreasingly likely"? Or, and I'm sure this is far too simple, "less likely"?

Time was, headline writers were desperately trying to shorten and simplify, not lengthen and mangle.
[HEADING=2]New Mid-Cycle iPhone 15 Color Looking Decreasingly Likely This Year[/HEADING]

Better?
[HEADING=2][/HEADING]
Score: 4 Votes (Like | Disagree)
ZiBart Avatar
7 weeks ago
90% of iPhone users have a case on, i really see little value in color variety. It used to matter more when the front bezel was either white or black.
Score: 4 Votes (Like | Disagree)
kiranmk2 Avatar
7 weeks ago

Pointless, expensive and wasteful marketing ploy. I don’t see how these mid-cycle additions help.

I only upgrade every 2-3 years as it is, and I’ve only ever bought a black iPhone… what would releasing a yellow iPhone now do for me? I’m waiting until September to *think* about upgrading my 14 Pro to a 16 Pro, and that’s only a maybe at this point.
I think they develop the new colours at the same time as the originals and just hold them back for mid-year and presumably the reason they kept doing it was that they did see a bump in sales (so not wasteful) at the mid year point when all the early adoption and holiday sales peaks had passed.

As for your question, releasing a yellow colour phone would do nothing for you. But it might do quite a lot for people who want a yellow phone ;)
Score: 3 Votes (Like | Disagree)